Information rules: a strategic guide to the network economy
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must un...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[1999]
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Subjects covered include: Competitive advantage, Economic analysis, Game theory, Information age, Information economy, Information technology, Intellectual property, Marketing strategy, New economy, Pricing, Pricing strategy, Value of information Also includes information on Adobe, Apple Computer, AT&T, Bell Atlantic, Cisco Systems, Computer Associates, customers, customer entrenchment, economies of scale, Electric Library, Encyclopedia Britannica, Federal Communications Commission (FCC), Federal Trade Commission (FTC), group pricing, high definition television (HDTV), IBM, information economy, installed base, Intel, Internet, Java, libraries, Macintosh, Microsoft Corp., Netscape Communications Corporation, network markets, Nintendo, Philips, positive feedback, Quicken, QWERTY keyboard, Rockwell, Sony, standards, standards wars, Sun Microsystems, switching costs, U.S. Department of Justice, U.S. Robotics, Windows, World Wide Web (WWW), etc |
| Beschreibung: | x, 352 Seiten |
| ISBN: | 9780875848631 087584863X |
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| 520 | 3 | |a In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Subjects covered include: Competitive advantage, Economic analysis, Game theory, Information age, Information economy, Information technology, Intellectual property, Marketing strategy, New economy, Pricing, Pricing strategy, Value of information | |
| 520 | 3 | |a Also includes information on Adobe, Apple Computer, AT&T, Bell Atlantic, Cisco Systems, Computer Associates, customers, customer entrenchment, economies of scale, Electric Library, Encyclopedia Britannica, Federal Communications Commission (FCC), Federal Trade Commission (FTC), group pricing, high definition television (HDTV), IBM, information economy, installed base, Intel, Internet, Java, libraries, Macintosh, Microsoft Corp., Netscape Communications Corporation, network markets, Nintendo, Philips, positive feedback, Quicken, QWERTY keyboard, Rockwell, Sony, standards, standards wars, Sun Microsystems, switching costs, U.S. Department of Justice, U.S. Robotics, Windows, World Wide Web (WWW), etc | |
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Datensatz im Suchindex
| _version_ | 1804127077601902592 |
|---|---|
| adam_text | INFORMATION GOODS—from movies and
music to software code and stock quotes—
have supplanted industrial goods as the key
drivers of world markets. Confronted by this New
Economy, many instinctively react by searching for
a corresponding New Economics to guide their
business decisions. Executives charged with rolling
out cutting-edge software products or on-line
versions of their magazines are tempted to abandon
the classic lessons of economics, and rely instead
on an ever changing roster of trends, buzzwords,
and analogies that promise to guide strategy in the
information age.
Not so fast, say authors Carl Shapiro and Hal R.
Varian. In Information Rules they warn managers,
Ignore basic economic principles at your own
risk. Technology changes. Economic laws do not.
Understanding these laws and their relevance to
information goods is critical when fashioning todays
successful competitive strategies. Information Rules
introduces and explains the economic concepts
needed to navigate the evolving network economy.
The first book to distill the economic principles
of information and networks into practical business
strategies, Information Rules will help business
leaders and policy makers—from executives in the
entertainment, publishing, hardware, and software
industries to lawyers, finance professionals, and
writers—make intelligent decisions about their
information assets. Drawing from twenty-five years
of economic research and their own experiences as
consultants, academics, and government officials,
the authors explore the underlying economic forces
that determine success and failure in the Network
Economy. With its detailed case studies, historical
examples, and lucid explanations of key economic
concepts, Information Rules explains how to:
• Develop value-maximizing pricing strategies
• Plan product lines of information goods
• Manage intellectual property rights
• Understand the strategic implications of
lock-in and switching costs
• Recognize and exploit the dynamics of
positive feedback
• Evaluate compatibility choices and
standardization efforts
• Eactor government policy and regulation
into strategy
Contents
Preface ix
1 The Information Economy
2 Pricing Information 19
3 Versioning Information 53
4 Rights Management 83
5 Recognizing Lock-In 103
6 Managing Lock-In 135
7 Networks and Positive Feedback 173
8 Cooperation and Compatibility 227
9 Waging a Standards War 261
10 Information Policy 297
Vlii Contents
Further Reading 319
Notes 327
Bibliography 329
Index 335
About the Authors 351
|
| any_adam_object | 1 |
| author | Shapiro, Carl 1955- Varian, Hal R. 1947- |
| author_GND | (DE-588)12162093X (DE-588)122154584 |
| author_facet | Shapiro, Carl 1955- Varian, Hal R. 1947- |
| author_role | aut aut |
| author_sort | Shapiro, Carl 1955- |
| author_variant | c s cs h r v hr hrv |
| building | Verbundindex |
| bvnumber | BV012440950 |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55S53 1999 |
| callnumber-search | HC79.I55S53 1999 |
| callnumber-sort | HC 279 I55 S53 41999 |
| callnumber-subject | HC - Economic History and Conditions |
| classification_rvk | QR 700 QR 760 SR 860 |
| classification_tum | WIR 570 KOM 150 |
| ctrlnum | (OCoLC)39210116 (DE-599)BVBBV012440950 |
| dewey-full | 658.4/038 658.4/03821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/038 658.4/038 21 |
| dewey-search | 658.4/038 658.4/038 21 |
| dewey-sort | 3658.4 238 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Kommunikationswesen Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012440950 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:27:37Z |
| institution | BVB |
| isbn | 9780875848631 087584863X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008441201 |
| oclc_num | 39210116 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-945 DE-91 DE-BY-TUM DE-91G DE-BY-TUM DE-703 DE-384 DE-20 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-1102 DE-739 DE-706 DE-521 DE-83 DE-11 DE-525 DE-2070s DE-188 DE-29 DE-1051 DE-858 |
| owner_facet | DE-473 DE-BY-UBG DE-945 DE-91 DE-BY-TUM DE-91G DE-BY-TUM DE-703 DE-384 DE-20 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-1102 DE-739 DE-706 DE-521 DE-83 DE-11 DE-525 DE-2070s DE-188 DE-29 DE-1051 DE-858 |
| physical | x, 352 Seiten |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Shapiro, Carl 1955- Verfasser (DE-588)12162093X aut Information rules a strategic guide to the network economy Carl Shapiro, Hal R. Varian Boston, Massachusetts Harvard Business Review Press [1999] © 1999 x, 352 Seiten txt rdacontent n rdamedia nc rdacarrier In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Subjects covered include: Competitive advantage, Economic analysis, Game theory, Information age, Information economy, Information technology, Intellectual property, Marketing strategy, New economy, Pricing, Pricing strategy, Value of information Also includes information on Adobe, Apple Computer, AT&T, Bell Atlantic, Cisco Systems, Computer Associates, customers, customer entrenchment, economies of scale, Electric Library, Encyclopedia Britannica, Federal Communications Commission (FCC), Federal Trade Commission (FTC), group pricing, high definition television (HDTV), IBM, information economy, installed base, Intel, Internet, Java, libraries, Macintosh, Microsoft Corp., Netscape Communications Corporation, network markets, Nintendo, Philips, positive feedback, Quicken, QWERTY keyboard, Rockwell, Sony, standards, standards wars, Sun Microsystems, switching costs, U.S. Department of Justice, U.S. Robotics, Windows, World Wide Web (WWW), etc Informatietechnologie gtt Société informatisée Strategisch management gtt Technologie de l'information - Aspect économique Information technology -- Economic aspects Information society Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Informationsökonomie (DE-588)4161671-6 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Informationswirtschaft (DE-588)4412411-9 gnd rswk-swf Informationsökonomie (DE-588)4161671-6 s DE-604 Informationstechnik (DE-588)4026926-7 s Wirtschaft (DE-588)4066399-1 s Informationswirtschaft (DE-588)4412411-9 s Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s Unternehmen (DE-588)4061963-1 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Varian, Hal R. 1947- Verfasser (DE-588)122154584 aut http://lcweb.loc.gov/catdir/toc/98-24923.html Table of contents http://www3.ub.tu-berlin.de/ihv/000679667.pdf Inhaltsverzeichnis Digitalisierung UBPassau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008441201&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008441201&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Shapiro, Carl 1955- Varian, Hal R. 1947- Information rules a strategic guide to the network economy Informatietechnologie gtt Société informatisée Strategisch management gtt Technologie de l'information - Aspect économique Information technology -- Economic aspects Information society Electronic Commerce (DE-588)4592128-3 gnd Informationsökonomie (DE-588)4161671-6 gnd Wirtschaft (DE-588)4066399-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Informationswirtschaft (DE-588)4412411-9 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4161671-6 (DE-588)4066399-1 (DE-588)4200234-5 (DE-588)4026926-7 (DE-588)4061963-1 (DE-588)4308416-3 (DE-588)4412411-9 |
| title | Information rules a strategic guide to the network economy |
| title_auth | Information rules a strategic guide to the network economy |
| title_exact_search | Information rules a strategic guide to the network economy |
| title_full | Information rules a strategic guide to the network economy Carl Shapiro, Hal R. Varian |
| title_fullStr | Information rules a strategic guide to the network economy Carl Shapiro, Hal R. Varian |
| title_full_unstemmed | Information rules a strategic guide to the network economy Carl Shapiro, Hal R. Varian |
| title_short | Information rules |
| title_sort | information rules a strategic guide to the network economy |
| title_sub | a strategic guide to the network economy |
| topic | Informatietechnologie gtt Société informatisée Strategisch management gtt Technologie de l'information - Aspect économique Information technology -- Economic aspects Information society Electronic Commerce (DE-588)4592128-3 gnd Informationsökonomie (DE-588)4161671-6 gnd Wirtschaft (DE-588)4066399-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Informationswirtschaft (DE-588)4412411-9 gnd |
| topic_facet | Informatietechnologie Société informatisée Strategisch management Technologie de l'information - Aspect économique Information technology -- Economic aspects Information society Electronic Commerce Informationsökonomie Wirtschaft Wettbewerbsstrategie Informationstechnik Unternehmen Internet Informationswirtschaft |
| url | http://lcweb.loc.gov/catdir/toc/98-24923.html http://www3.ub.tu-berlin.de/ihv/000679667.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008441201&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008441201&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis