Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berkeley [u.a.]
Univ. of California Press
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 461 S. Ill. |
| ISBN: | 0520087194 |
Internformat
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| 245 | 1 | 0 | |a Creating the corporate soul |b the rise of public relations and corporate imagery in American big business |c Roland Marchand |
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Datensatz im Suchindex
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| adam_text | CONTENTS
Acknowledgments ix
Introduction i
1 CONFESSIONS AND REBUTTALS:
THE PLIGHT OF THE SOULLESS CORPORATION 7
2 AT T: THE VISION OF A LOVED MONOPOLY 4»
3 CORPORATE MORALE IN WAR AND PEACE:
ADVOCACY, INDUSTRIAL STATESMANSHIP, AND HUMANIZATION 88
4 A CORPORATION CONSCIOUSNESS : GENERAL
MOTORS, GENERAL ELECTRIC, AND THE BRUCE BARTON FORMULA 130
5 TO BE AN INSTITUTION: THE SERVICE IDEAL
AND THE INSTITUTIONAL STYLE 164
6 THE 1930s: SAVE THE SYSTEM 202
7 THE CORPORATIONS COME TO THE FAIR:
THE VISIT TO THE FACTORY TRANSFORMED 249
8 LITTLE TOWNS AND BIG CORPORATIONS:
THE WARTIME IMAGERY OF A NATION UNITED 312
Conclusion: Like a Good Neighbor 357
Abbreviations of Archival Sources 365
Notes 369
Sources for Illustrations 441
Index 447
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Marchand, Roland Verfasser aut Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand Berkeley [u.a.] Univ. of California Press 1998 XI, 461 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1900-1998 gnd rswk-swf Corporate image gtt Entreprises - Image - États-Unis - Histoire Entreprises - Relations publiques - États-Unis - Histoire Grandes entreprises - États-Unis - Histoire Internationale ondernemingen gtt Public relations gtt Publicité - États-Unis - Histoire Geschichte Multinationales Unternehmen Advertising United States History Big business United States History Corporate image United States History Corporations Public relations United States History Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Großbetrieb (DE-588)4022149-0 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Großbetrieb (DE-588)4022149-0 s Corporate Identity (DE-588)4193565-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte 1900-1998 z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008434784&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marchand, Roland Creating the corporate soul the rise of public relations and corporate imagery in American big business Corporate image gtt Entreprises - Image - États-Unis - Histoire Entreprises - Relations publiques - États-Unis - Histoire Grandes entreprises - États-Unis - Histoire Internationale ondernemingen gtt Public relations gtt Publicité - États-Unis - Histoire Geschichte Multinationales Unternehmen Advertising United States History Big business United States History Corporate image United States History Corporations Public relations United States History Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Großbetrieb (DE-588)4022149-0 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4022149-0 (DE-588)4193565-2 (DE-588)4078704-7 |
| title | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_auth | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_exact_search | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_full | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_fullStr | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_full_unstemmed | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_short | Creating the corporate soul |
| title_sort | creating the corporate soul the rise of public relations and corporate imagery in american big business |
| title_sub | the rise of public relations and corporate imagery in American big business |
| topic | Corporate image gtt Entreprises - Image - États-Unis - Histoire Entreprises - Relations publiques - États-Unis - Histoire Grandes entreprises - États-Unis - Histoire Internationale ondernemingen gtt Public relations gtt Publicité - États-Unis - Histoire Geschichte Multinationales Unternehmen Advertising United States History Big business United States History Corporate image United States History Corporations Public relations United States History Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Großbetrieb (DE-588)4022149-0 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Corporate image Entreprises - Image - États-Unis - Histoire Entreprises - Relations publiques - États-Unis - Histoire Grandes entreprises - États-Unis - Histoire Internationale ondernemingen Public relations Publicité - États-Unis - Histoire Geschichte Multinationales Unternehmen Advertising United States History Big business United States History Corporate image United States History Corporations Public relations United States History Öffentlichkeitsarbeit Großbetrieb Corporate Identity USA |
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