Marketing for hospitality and tourism:
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
1999
|
| Edition: | 2. edition |
| Subjects: | |
| Summary: | "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--BOOK JACKET. |
| Physical Description: | XV, 800 Seiten Illustrationen, Diagramme |
| ISBN: | 0130807958 |
Staff View
MARC
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| 520 | 1 | |a "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--BOOK JACKET. | |
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Record in the Search Index
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| author | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
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| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 2. edition |
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| indexdate | 2024-07-09T18:27:13Z |
| institution | BVB |
| isbn | 0130807958 |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing for hospitality and tourism Philip Kotler ; John Bowen ; James Makens 2. edition Upper Saddle River, NJ Prentice Hall 1999 XV, 800 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--BOOK JACKET. Hôtels - Gestion ram Marketing gtt Toerisme gtt Tourisme - Marketing ram Hospitality industry Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s 1\p DE-604 Bowen, John T. 1948- Verfasser (DE-588)129457795 aut Makens, James C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. Marketing for hospitality and tourism Hôtels - Gestion ram Marketing gtt Toerisme gtt Tourisme - Marketing ram Hospitality industry Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)4259231-8 (DE-588)4123623-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Philip Kotler ; John Bowen ; James Makens |
| title_fullStr | Marketing for hospitality and tourism Philip Kotler ; John Bowen ; James Makens |
| title_full_unstemmed | Marketing for hospitality and tourism Philip Kotler ; John Bowen ; James Makens |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Hôtels - Gestion ram Marketing gtt Toerisme gtt Tourisme - Marketing ram Hospitality industry Marketing Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | Hôtels - Gestion Marketing Toerisme Tourisme - Marketing Hospitality industry Marketing Tourism Marketing Tourismus Gastgewerbe Lehrbuch |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism AT bowenjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |