Sustainable marketing: managerial-ecological issues
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
SAGE
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 395 S. Ill., graph. Darst. |
| ISBN: | 0761912185 0761912193 |
Internformat
MARC
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| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing vert | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Umwelt | |
| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Consumption (Economics) -- Environmental aspects | |
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Datensatz im Suchindex
| _version_ | 1804127039470436352 |
|---|---|
| adam_text | Contents
Preface ix
cIiapter 1 Sustainable Marketing: An Overview 1
Why Sustainable Marketing—Now? 1
Sustainable Marketing Defined 3
The Master Equation 7
The Ecological Imperative 8
The Nature of Sustainable Development/
Consumption 9
The Ecological Setting 14
Commoner s Informal Laws of Ecology 25
Evolving Ecological Concern 28
The Competitive Setting 31
The Social Moral Imperative 35
Reasons for Studying Sustainable Marketing 39
Philosophy of This Book 40
Plan ofThis Book 43
Chapter Summary 43
chApTER 2 New Decision Boundaries: The Product System Life Cycle 47
The Product System Life Cycle Concept 47
Quantitative Life Cycle Assessment 56
Qualitative Life Cycle Assessment 68
Path to the Future? 73
Chapter Summary 74
chApTER ~$ Sustainable Marketing Strategies 77
Framework for Sustainable Marketing Management 77
Dimensions of Waste Management 83
Strategy Options 87
Proactive Strategy. Pollution Prevention 90
Proactive Strategy: Resource Recovery 94
Default Option: Terminal Disposal 102
Organizational Strategies 104
Marketing s New Mission 109
Implementing Sustainable Marketing Strategies 113
Product Specific Sustainable Marketing Audit 120
Chapter Summary 125
chApTER 4 Sustainable Products 129
Role of Product 129
Sustainable Products: Solution to Pollution 130
The Industrial Design Process 132
Product Design for Environment 134
Product Design for Pollution Prevention 137
Product Design for Resource Recovery 153
Product Classification Systems: Design for
Environment Insights 164
Implementing Product Design for Environment 168
Chapter Summary 172
chApTER 5 II Sustainable Channel Networks 175
Role of Channel Networks 175
Channel Design for Environment 176
Channel Design for Pollution Prevention 179
Channel Design for Resource Recovery 181
Channel Management: Sustainable/Green Retailing 203
Channel Management: Selecting Sustainable Partners 211
Channel Management: Implementing
Sustainable Channels 215
Chapter Summary 221
chapter 6 . Sustainable Marketing Communications 223
Role of Marketing Communications 223
Communications Design for Environment 224
Controversy over Message 227
Environmental Message Design 229
Environmental Labeling Programs 243
Role of Promotion Mix Elements 252
Implementing Sustainable Communications 264
Chapter Summary 267
chApTeR 7 Sustainable Pricing 271
Role of Pricing 271
Pricing Design for Environment 272
Sources of Eco Costs 278
Impact of Eco Costs on Price 284
Full Cost/Environmental Accounting 287
Allocating Internal Eco Costs 293
Design for Environment Pricing Strategies 299
Implementing Sustainable Pricing 314
Chapter Summary 315
chApTER 8 11 Markets and Market Development 319
Role of Markets 319
Consumer Markets: Decision Process Factors 320
Consumer Markets: Green Segmentation Analysis 330
Industrial Markets: Environmental Products 342
Industrial Markets: Recycled Source Materials 348
Chapter Summary 359
References 363
Index 381
About the Author 395
|
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| dewey-full | 658.8 658.821 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 658.8 21 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012405295 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:27:01Z |
| institution | BVB |
| isbn | 0761912185 0761912193 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008415726 |
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| physical | XI, 395 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | SAGE |
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| spelling | Fuller, Donald A. Verfasser (DE-588)1080816526 aut Sustainable marketing managerial-ecological issues Donald A. Fuller Thousand Oaks, Calif. [u.a.] SAGE 1999 XI, 395 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommation (Économie politique) - Aspect de l'environnement Duurzame ontwikkeling gtt Marketing - Gestion Marketing vert Marketing gtt Umwelt Green marketing Consumption (Economics) -- Environmental aspects Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 s Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008415726&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fuller, Donald A. Sustainable marketing managerial-ecological issues Consommation (Économie politique) - Aspect de l'environnement Duurzame ontwikkeling gtt Marketing - Gestion Marketing vert Marketing gtt Umwelt Green marketing Consumption (Economics) -- Environmental aspects Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| subject_GND | (DE-588)4326464-5 (DE-588)4037589-4 (DE-588)4201709-9 |
| title | Sustainable marketing managerial-ecological issues |
| title_auth | Sustainable marketing managerial-ecological issues |
| title_exact_search | Sustainable marketing managerial-ecological issues |
| title_full | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_fullStr | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_full_unstemmed | Sustainable marketing managerial-ecological issues Donald A. Fuller |
| title_short | Sustainable marketing |
| title_sort | sustainable marketing managerial ecological issues |
| title_sub | managerial-ecological issues |
| topic | Consommation (Économie politique) - Aspect de l'environnement Duurzame ontwikkeling gtt Marketing - Gestion Marketing vert Marketing gtt Umwelt Green marketing Consumption (Economics) -- Environmental aspects Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| topic_facet | Consommation (Économie politique) - Aspect de l'environnement Duurzame ontwikkeling Marketing - Gestion Marketing vert Marketing Umwelt Green marketing Consumption (Economics) -- Environmental aspects Nachhaltigkeit Umweltbezogenes Management |
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