Market entry strategies for the PR China: an empirical study on the beer and softdrink industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
1999
Wiesbaden Gabler |
| Schriftenreihe: | Gabler Edition Wissenschaft
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: St. Gallen, Univ., Diss., 1998 |
| Beschreibung: | XXVI, 234 S. graph. Darst. |
| ISBN: | 382446781X |
Internformat
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| 100 | 1 | |a Dony, Alexander G. C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market entry strategies for the PR China |b an empirical study on the beer and softdrink industry |c Alexander G. C. Dony. With a foreword by Emil Brauchlin |
| 264 | 1 | |a Wiesbaden |b Dt. Univ.-Verl. |c 1999 | |
| 264 | 1 | |a Wiesbaden |b Gabler | |
| 300 | |a XXVI, 234 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler Edition Wissenschaft | |
| 500 | |a Zugl.: St. Gallen, Univ., Diss., 1998 | ||
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Datensatz im Suchindex
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| adam_text |
XI
CONTENTS
IN
BRIEF
TABLE
OF
CONTENTS
.
XIII
LIST
OF
FIGURES
.
XIX
LIST
OF
TABLES
.
XXI
LIST
OF
BOXES
.
XXIII
LIST
OF
ABBREVIATIONS
.
XXV
PART
A:
FUNDAMENTALS
AND
THEORETICAL
FRAMEWORK
1
INTRODUCTION
.
3
2
THEORETICAL
FRAMEWORK
.
15
3
PR
CHINA:
AN
INVESTOR
'
S
PERSPECTIVE
.
45
PART
B:
EMPIRICAL
STUDY
4
DETERMINANTS
OF
MARKET
ENTRY
BEHAVIOR
.
83
5
DESIGNING
THE
MODE
OF
ENTRY
.
105
6
DEVELOPING
THE
MARKETING
PLAN
.
161
7
CONCLUSION
.
201
REFERENCES
.
205
APPENDIX
.
223
XNI
TABLE
OF
CONTENTS
PART
A:
FUNDAMENTALS
AND
THEORETICAL
FRAMEWORK
1
INTRODUCTION
.
3
1.1
PROBLEM
PRESENTATION
.
3
1.2
OBJECTIVE
OF
THE
RESEARCH
.
5
1.3
RESEARCH
METHODOLOGY
.
6
1.3.1
SCIENTIFIC
THEORY
.
6
1.3.2
RESEARCH
APPROACH
.
7
1.3.3
RESEARCH
DESIGN
AND
METHODS
.
8
1.3.3.1
DESIGN:
CASE
STUDY
RESEARCH
.
8
1.3.3.2
METHODS:
INTERVIEWS
AND
DESK
RESEARCH
.
9
1.4
STRUCTURE
OF
THE
THESIS
.
11
2
THEORETICAL
FRAMEWORK
.
15
2.1
THE
CONCEPT
OF
INTERNATIONAL
MARKET
ENTRY
STRATEGY
.
15
2.1.1
CLASSIFICATION
.
15
2.1.2
DEFINITION
.
18
2.1.3
SIGNIFICANCE
OF
ENTERING
INTERNATIONAL
MARKETS
.
19
2.2
STRATEGIC
ISSUES
OF
AN
INTERNATIONAL MARKET
ENTRY
.
19
2.3
MODES
OF
MARKET
ENTRY
.
22
2.3.1
EXPORT
ACTIVITIES
.
23
2.3.2
CONTRACTUAL
ARRANGEMENTS
.
25
2.3.3
FOREIGN
DIRECT
INVESTMENTS
.
27
2.3.4
DYNAMICS
AND
TIMING
OF
ENTRY
MODE
DECISIONS
.
29
2.4
THE
INTERNATIONAL
MARKETING
PLAN
.
33
2.4.1
STANDARDIZATION
VERSUS
DIFFERENTIATION
.
34
2.4.2
PRODUCT
POLICY
.
36
2.4.3
PRICING
POLICY
.
38
2.4.4
PROMOTION
POLICY
.
40
2.4.5
DISTRIBUTION
POLICY
.
42
XIV
3
PR
CHINA:
AN
INVESTOR
'
S
PERSPECTIVE
.
45
3.1
HISTORICAL
OVERVIEW
.
46
3.2
POLITICAL
AND
ECONOMIC
DEVELOPMENTS
IN
THE
PR
CHINA
.
48
3.2.1
OVERVIEW
OF
ECONOMIC
REFORMS
.
49
3.2.2
DEVELOPMENTS
IN
FOREIGN
INVESTMENT
.
51
3.2.3
OTHER
ECONOMIC
DEVELOPMENTS
.
53
3.3
THREATS
TO
SUSTAINED
ECONOMIC
GROWTH
.
54
3.3.1
INCREASING
REGIONAL
DISPARITIES
.
54
3.3.2
RISING
CORRUPTION
.
55
3.3.3
PROBLEMS
OF
THE
STATE
SECTOR
.
56
3.3.4
OTHER
ISSUES
.
57
3.4
THE
REGULATORY
FRAMEWORK
.
59
3.4.1
POLICIES
TOWARDS
FOREIGN
DIRECT
INVESTMENTS
.
59
3.4.1.1
TYPES
OF
FOREIGN
INVESTMENT
.
59
3.4.1.2
REGULATIVE
BODIES
AND
INDUSTRY
CONTROL
.
60
3.4.1.3
OTHER
REGULATIONS
.
60
3.4.1.4
INVESTMENT
CONDITIONS
.
61
3.4.1.5
RESTRAINTS
.
62
3.4.1.6
OUTLOOK
.
63
3.4.2
POLICIES
TOWARDS
TRADE
.
63
3.4.2.1
IMPORT
PROCEDURES
.
64
3.4.2.2
DUTIES
.
65
3.5
FUNDAMENTALS
OF
CHINA
'
S
CONSUMER
POPULATION
.
66
3.5.1
INCOME
GROWTH
.
66
3.5.2
SHIFTING
DEMOGRAPHIC
STRUCTURES
.
68
3.6
INDUSTRY
STRUCTURE
AND
MARKET
CHARACTERISTICS
.
70
3.6.1
ENTERPRISE
OWNERSHIP
FORMS
AND
SIZE
DISTRIBUTION
.
70
3.6.2
THE
BEER
INDUSTRY
.
70
3.6.2.1
DEVELOPMENTS
.
70
3.6.2.2
MARKET
STRUCTURE
AND
CHARACTERISTICS
.
72
3.6.3
THE
SOFT
DRINK
INDUSTRY
.
73
3.6.3.1
DEVELOPMENTS
.
73
3.6.3.2
MARKET
STRUCTURE
AND
CHARACTERISTICS
.
74
3.6.4
CHARACTERISTICS
OF
THE
CONSUMER
GOODS
INDUSTRY
.
74
XV
PART
B:
EMPIRICAL
STUDY
4
DETERMINANTS
OF
MARKET
ENTRY
BEHAVIOR
.
83
4.1
THEORETICAL
BACKGROUND
.
83
4.2
SCOPE
OF
THE
STUDY
.
85
4.3
HYPOTHESES
AND
FINDINGS
.
89
4.3.1
INTERNAL
DETERMINANTS
.
89
4.3.1.1
SIZE
.
89
4.3.1.2
DEGREE
OF
INTERNATIONALIZATION
.
92
4.3.1.3
SIZE
AND
DEGREE
OF
INTERNATIONALIZATION
COMBINED
.
96
4.3.2
EXTERNAL
DETERMINANTS:
TARGET
COUNTRY
.
99
4.4
ADDITIONAL
QUALITATIVE
EXPLANATIONS
.
101
4.4.1
CHOICE
OF
INITIAL
ENTRY
MODE
.
101
4.4.2
DEVELOPMENTS
IN
THE
MODE
OF
ENTRY
.
102
4.4.3
TIMING
OF
ENTRY
.
102
4.5
DISCUSSION
AND
CONCLUSION
.
103
4.5.1
LIMITATIONS
OF
THE
STUDY
.
103
4.5.2
IMPLICATIONS
OF
THE
RESULTS
.
103
5
DESIGNING
THE
MODE
OF
ENTRY
.
105
5.1
EXPORT
ACTIVITIES
.
106
5.1.1
GENERAL
CONSIDERATIONS
.
106
5.1.2
OVERVIEW
.
106
5.1.3
SPECIFIC
DESIGN
OF
ARRANGEMENTS
.
107
5.1.4
CRITICAL
ISSUES
.
ILL
5.1.4.1
SELECTING
IMPORT
AGENTS
.
ILL
5.1.4.2
PRODUCT
CONTROL
AND
GRAY
MARKET
IMPORTS
.
114
5.1.5
OUTLOOK
.
117
5.2
CONTRACTUAL
ARRANGEMENTS
.
118
5.2.1
GENERAL
CONSIDERATIONS
.
118
5.2.2
OVERVIEW
.
119
5.2.3
SPECIFIC
DESIGN
OF
ARRANGEMENTS
.
115
5.2.4
CRITICAL
ISSUES
.
125
5.2.4.1
CHOICE
OF
A
CONTRACT
PARTNER
.
125
XVI
5.2.4.2
QUALITY
CONTROL
.
128
5.2.4.3
PROTECTION
OF
INTELLECTUAL
PROPERTY
RIGHTS
.
129
5.2.5
OUTLOOK
.
130
5.3
FOREIGN
DIRECT
INVESTMENTS
.
132
5.3.1
GENERAL
CONSIDERATIONS
.
132
5.3.2
OVERVIEW
.
133
5.3.3
SPECIFIC
DESIGN
OF
ARRANGEMENTS
.
134
5.3.3.1
CHOICE
OF
INVESTMENT
.
135
5.3.3.2
CHOICE
OF
OWNERSHIP
.
139
5.3.4
CRITICAL
ISSUES
.
143
5.3.4.1
CHOICE
OF
A
JOINT
VENTURE
PARTNER
.
143
5.3.4.2
POTENTIAL
AREAS
OF
CONFLICT
.
146
5.3.4.3
LEVEL
OF
OWNERSHIP
AND
MANAGEMENT
CONTROL
.
147
5.3.4.4
HUMAN
RESOURCES
.
150
5.3.5
OUTLOOK
.
155
5.4
TIMING
AND
DYNAMICS
OF
ENTRY
MODE
DECISIONS
.
155
5.4.1
TIMING
OF
ENTRY
.
155
5.4.2
DYNAMICS
IN
THE
MODE
OF
ENTRY
.
158
6
DEVELOPING
THE
MARKETING
PLAN
.
161
6.1
PRODUCT
POLICY
.
161
6.1.1
BRAND
STRATEGY:
INTERNATIONAL
VERSUS
LOCAL
.
162
6.1.2
PRODUCT
DESIGN
.
166
6.1.2.1
PHYSICAL
COMPONENT
.
166
6.1.2.2
PACKAGING
COMPONENT
.
167
6.1.2.3
LABELING
.
170
6.1.3
TRANSPOSITION
OF
THE
INTERNATIONAL
BRAND
NAME
.
171
6.2
PRICING
POLICY
.
173
6.2.1
GENERAL
CONSIDERATIONS
.
173
6.2.2
ENTRY
PRICING
STRATEGY
.
174
6.2.3
PRICE
CONTROL
.
176
6.3
PROMOTION
POLICY
.
177
6.3.1
DEVELOPMENTS
AND
GOVERNMENTAL
RESTRAINTS
.
177
6.3.2
CRITICAL
ISSUES
.
178
XVII
6.3.3
TARGETING
CONSUMER
GROUPS
.
180
6.3.4
STYLE
OF
ADVERTISING
.
181
6.3.5
MEDIA
SELECTION
.
183
6.3.5.1
IMPORTANCE
AND
EFFECTIVENESS
.
183
6.3.5.2
MEDIA
BUYING
.
184
6.3.5.3
MARKET
RESEARCH
.
185
6.3.6
AMOUNT
OF
MONEY
TO
SPEND
.
185
6.4
DISTRIBUTION
POLICY
.
186
6.4.1
DEVELOPMENTS
.
186
6.4.2
SELECTING
KEY
SALES
AREAS
.
188
6.4.3
CHANNEL
STRATEGY
.
190
6.4.3.1
DECIDING
ON
ALTERNATIVE
CHANNELS
OF
DISTRIBUTION
.
190
6.4.3.2
SELECTING,
MOTIVATING
AND
MONITORING
WHOLESALERS
.
193
6.4.4
ORGANIZING
PHYSICAL
DISTRIBUTION
.
195
6.5
STANDARDIZATION
VERSUS
DIFFERENTIATION
OF
THE
MARKETING
MIX
.
196
7
CONCLUSION
.
201
7.1
AN
INTEGRAL
VIEW
OF
MARKET
ENTRY
STRATEGIES
.
201
7.2
CHINA:
A
MISSED
OPPORTUNITY?
.
202
7.3
IMPLICATIONS
FOR
FURTHER
RESEARCH
.
203
REFERENCES
.
205
APPENDIX
.
223
APPENDIX
A:
INTERVIEWEES
.223
APPENDIX
B:
INTERVIEW
GUIDANCE
.
227 |
| any_adam_object | 1 |
| author | Dony, Alexander G. C. |
| author_facet | Dony, Alexander G. C. |
| author_role | aut |
| author_sort | Dony, Alexander G. C. |
| author_variant | a g c d agc agcd |
| building | Verbundindex |
| bvnumber | BV012395691 |
| classification_rvk | QG 860 |
| ctrlnum | (OCoLC)260002685 (DE-599)BVBBV012395691 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV012395691 |
| illustrated | Illustrated |
| indexdate | 2024-08-13T00:20:22Z |
| institution | BVB |
| isbn | 382446781X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008408718 |
| oclc_num | 260002685 |
| open_access_boolean | |
| owner | DE-1049 DE-12 |
| owner_facet | DE-1049 DE-12 |
| physical | XXVI, 234 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Dt. Univ.-Verl. Gabler |
| record_format | marc |
| series2 | Gabler Edition Wissenschaft |
| spelling | Dony, Alexander G. C. Verfasser aut Market entry strategies for the PR China an empirical study on the beer and softdrink industry Alexander G. C. Dony. With a foreword by Emil Brauchlin Wiesbaden Dt. Univ.-Verl. 1999 Wiesbaden Gabler XXVI, 234 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft Zugl.: St. Gallen, Univ., Diss., 1998 Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Getränkemarkt (DE-588)4020787-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content China (DE-588)4009937-4 g Getränkemarkt (DE-588)4020787-0 s Markteintrittsstrategie (DE-588)4326311-2 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008408718&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dony, Alexander G. C. Market entry strategies for the PR China an empirical study on the beer and softdrink industry Markteintrittsstrategie (DE-588)4326311-2 gnd Getränkemarkt (DE-588)4020787-0 gnd |
| subject_GND | (DE-588)4326311-2 (DE-588)4020787-0 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Market entry strategies for the PR China an empirical study on the beer and softdrink industry |
| title_auth | Market entry strategies for the PR China an empirical study on the beer and softdrink industry |
| title_exact_search | Market entry strategies for the PR China an empirical study on the beer and softdrink industry |
| title_full | Market entry strategies for the PR China an empirical study on the beer and softdrink industry Alexander G. C. Dony. With a foreword by Emil Brauchlin |
| title_fullStr | Market entry strategies for the PR China an empirical study on the beer and softdrink industry Alexander G. C. Dony. With a foreword by Emil Brauchlin |
| title_full_unstemmed | Market entry strategies for the PR China an empirical study on the beer and softdrink industry Alexander G. C. Dony. With a foreword by Emil Brauchlin |
| title_short | Market entry strategies for the PR China |
| title_sort | market entry strategies for the pr china an empirical study on the beer and softdrink industry |
| title_sub | an empirical study on the beer and softdrink industry |
| topic | Markteintrittsstrategie (DE-588)4326311-2 gnd Getränkemarkt (DE-588)4020787-0 gnd |
| topic_facet | Markteintrittsstrategie Getränkemarkt China Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008408718&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT donyalexandergc marketentrystrategiesfortheprchinaanempiricalstudyonthebeerandsoftdrinkindustry |