Green ideas in business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Göteborg
BAS Publ.
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 280, [4] S. |
| ISBN: | 9172461543 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments
CHAPTER ONE: BUSINESS AND
THE ENVIRONMENT 1
Lunch in the autumn 1
The environment is becoming part
of management practice 4
Why is the environment becoming part
of management practice? 6
How is the environment managed in business
organizations? 10
What does environmentally friendly mean? 14
Four views of business environment interaction 19
Aim of the study: how is a business driven
environmental ideology created and transmitted? 25
The organization under scrutiny 26
Business driven, ideology and thought worlds 27
An environmental ideology in Electrolux 32
Why the institutional perspective? 34
Structure of the book 38
Green Ideas in Business
CHAPTER TWO: METHODOLOGICAL
CONSIDERATIONS 43
Choices in the research process 43
Method 47
Why this organization? 51
How have I organized my work 55
The first three months in the field 57
The second three months (month four to six) 60
The last seven months (month seven to thirteen) 62
What could have been done differently in the study?..64
Trustworthiness 68
Empirical findings and theory 71
CHAPTER THREE: ELECTROLUX AND
THE ENVIRONMENT 73
Electrolux background 73
Electrolux between 1995 and 1997 76
Vision and Values 79
Electrolux and CFC s !! . . !!. . !! 81
The environmental staff unit 85
Environmental vision, policy and strategy 92
The environmental co ordinator network 96
Other environmental initiatives 99
CHAPTER FOUR: EMERGENCE OF A BUSINESS
DRIVEN ENVIRONMENTAL IDEOLOGY
THE ENVIRONMENTAL SPECIALISTS VIEWS.... 101
Introduction 101
Environmental organizations,
legislation and market pressure 103
Contents
CEO conviction, expectations
and professionalization 106
Recruiting people with the right view Ill
The Royal Academy of Engineering Sciences Study ...114
Acting according to previous experience 118
Formation of the ideology:
translations and morphisms 121
Formation of the ideology: the
creation of couplings 125
CHAPTER FIVE: HETEROGENEOUS IDEAS ON
ENVIRONMENTAL ISSUES THE
NON SPECIALISTS VIEWS 133
Introduction 133
Following 135
Leading 137
Importance 139
Feeling the importance 142
Prioritizing environmental activities 144
Integrating the environment into business decisions .. 146
Measuring 148
Multiple ideas are to become one ideology 149
CHAPTER SEX: OVERCOMING THE GAPS:
PLANNING AS IDEOLOGICAL EDUCATION 153
A description of the Environmental
Change Program 154
Views of planning 16°
The scenario planning technique 164
Realization of the Environmental Change Program... 170
Summertime 175
Cocktail l75
Evergreen 17°
ureen ideas in Business
The ECP seminars 177
The outcome of the ECP seminars 181
The ECP as ideological education 183
The role of structuring 187
CHAPTER SEVEN: UNIFYING VIEWS
TALK IN ACTION 191
Creating ideology proxies 191
Focusing on organizational talk 195
Constructing identity and legitimacy 197
Environmental talk in six fora 200
Within the staff unit: keeping the faith 203
Core network to coordinators: the missionary appr....211
Core network to line: it s a race! 221
Coordinators to coordinators: how do we do it? 228
Coordinators to line: concrete and efficient 231
Line to line: moral and unmasked power 237
A unified ideology 242
Linking arguments to discourses 246
CHAPTER EIGHT: SHAPING AND KEEPING
FAITH IN THE IDEOLOGY 247
Shaping and maintaining an institution 247
Market demands faith 255
Nature demands faith . I. .! 257
Management demands faith 259
Environmental change efforts as idec^gicai c or*cZ261
Conclusion 262
REFERENCES ^
|
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| indexdate | 2024-07-09T18:26:09Z |
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| isbn | 9172461543 |
| language | English |
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| spelling | Strannegård, Lars Verfasser aut Green ideas in business Lars Strånnegard Göteborg BAS Publ. 1998 280, [4] S. txt rdacontent n rdamedia nc rdacarrier Zugl.: Göteborg, Univ., Diss., 1998 AB Electrolux (DE-588)271219-2 gnd rswk-swf Elektrotechnische industrie gtt Milieumanagement gtt Green marketing Wirtschaft (DE-588)4066399-1 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Umweltbewusstsein (DE-588)4078517-8 s Wirtschaft (DE-588)4066399-1 s DE-604 AB Electrolux (DE-588)271219-2 b Umweltbezogenes Management (DE-588)4201709-9 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008379742&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Strannegård, Lars Green ideas in business AB Electrolux (DE-588)271219-2 gnd Elektrotechnische industrie gtt Milieumanagement gtt Green marketing Wirtschaft (DE-588)4066399-1 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltbewusstsein (DE-588)4078517-8 gnd |
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| title | Green ideas in business |
| title_auth | Green ideas in business |
| title_exact_search | Green ideas in business |
| title_full | Green ideas in business Lars Strånnegard |
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| title_full_unstemmed | Green ideas in business Lars Strånnegard |
| title_short | Green ideas in business |
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| topic | AB Electrolux (DE-588)271219-2 gnd Elektrotechnische industrie gtt Milieumanagement gtt Green marketing Wirtschaft (DE-588)4066399-1 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltbewusstsein (DE-588)4078517-8 gnd |
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