Representing consumers: voices, views and visions
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge interpretive market research series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 400 Seiten Illustrationen |
| ISBN: | 0415184142 9780415184144 |
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Datensatz im Suchindex
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| adam_text | CONTENTS
List of plates viii
List of figures ix
List of tables x
List of poems xi
List of contributors xii
Introduction: The problematics of representation 1
BARBARA B. STERN
PART I
Researchers and representation 25
1 The icons of consumer research: using signs to
represent consumers reality 27
KENT GRAYSOX
2 Quantitative tools and representation 44
DAWN IACOBUCCI
3 Narratological analysis of consumer voices in
postmodern research accounts 55
BARBARA B. STERN
PART 2
Representation and verbal data 83
4 Daring consumer oriented ethnography 85
ERIC ARNOLED
V
CONTENTS
5 Living the texts of everyday life: a hermeneutic
perspective on the relationships between consumer
stories and life world structures 127
CRAIG THOMPSON
6 Creating the frame and the narrative: from text to
hypertext 156
SUSAN SPIGGLE
PART 3
Representation and pictorial data 191
7 Consuming representation: a visual approach to
consumer research 193
JONATHAN E. SCHROEDER
8 Journey to Kroywen: an ethnoscopic auto auto auto
driven stereographic photo essay 231
MORRIS B. HOLBROOK
PART 4
Pragmatics, innovation, and critical issues 265
9 Advertising narratives: what are they and how do they
work? 267
JENNIFER EDSON ESCALAS
10 Poetry and representation in consumer research:
the art of science 290
BARBARA B. STERN, WITH POEMS BY GEORGE M. ZINKHAN
AND JOHN F. SHERRY, JR.
11 Multimedia approaches to qualitative data and
representations 308
RUSSELL V. BELK.
12 Conducting the choir: representing multimethod
consumer research 339
LINDA L. PRICK AM) ERIC ARXOULD
vi
CONTENTS
13 Unlucky for some: slacker scholarship and the
well wrought turn 365
STEPHEN BROWN
14 Afterwords: some reflections on the mind s eye 384
ELIZABETH C. H1RSCHMAN
Index 393
vii
PLATES
7.1 Tourists in Polynesia 206
7.2 Brothers sailing, Michigan 206
7.3 Circle Line Ferry, New York 214
7.4 Bruce and Talisa on my Chris Craft Bellport 217
8.1 Montage 1: Commerce 238
8.2 Montage 2: Communication 240
8.3 Montage 3: Transportation 242
8.4 Montage 4: Flora forestation and agriculture 244
8.5 Montage 5: Fauna pets and wildlife 246
8.6 Montage 6: Waste refuse, garbage, trash and litter 248
8.7 Montage 7: Miscellaneous institutions education, sanitation,
law enforcement and housing 250
11.1 The sacred and profane: seller at a swap meet 320
11.2 Transient hotel resident 321
11.3 Suburban resident 322
11.4 Mormon pioneer families, American Fork Canyon 323
11.5 Possessions of a Thai family, screen from Material World 327
viii
FIGURES
1.1 The triadic semiotic model 29
1.2 Two potential icons 33
1.3 Seeing the object in the sign 36
1.4 Seeing the object separate from the sign 36
1.5 A representation of consumer self image 39
1.6 A representation of consumer purchase behavior 39
1.7 A representation of consumer categorization 39
4.1 Effects of setting and membership roles on ethnographic data
collection 87
4.2 Coding, troping, and representation in consumer oriented
ethnography 107
4.3 Modes of ethnographic representation 112
9.1 Episode schema 269
ix
TABLES
3.1 Consumption narratives 1987 95 58
3.2 Researchers and consumers voices 65
3.3 Grammatical person 70
6.1 Two opposing principles for creating connections 162
9.1 Narrative definitions 273
9.2 Advertising definitions 276
9.3 Programming taped for content analysis 277
11.1 Comparison of data collection media 316
11.2 Comparison of data presentation media 317
12.1 Service encounters marked by positive affective customer
responses 348
12.2 Informant comments related to service performance dimensions 349
12.3 Dissonant representations of Nigerien women s consumption
behavior 356
x
POEMS
Time and timelessness through consumption: a reflection on the social
meaning of things
GEORGE M. ZINKHAN
1 My Grandmother s Clocks 299
2 Sonnenchein Dragon, Visiting at the Chicago Art Institute 299
3 City Climbing: Scenes from a Chicago Health Club 300
4 Mountain Climbing: Walking on the Edge 300
5 The Old Man and His Garage 301
6 Dead Rat Tomorrow 301
7 Tape Talk 302
8 ... who were boys 302
Three poems
JOHN F. SHERRY, JR.
1 One Tuna Caught this Day in Diamant 303
2 market music 304
3 hump flute 305
xi
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| isbn | 0415184142 9780415184144 |
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| spelling | Representing consumers voices, views and visions ed. by Barbara B. Stern 1. publ. London ; New York Routledge 1998 © 1998 XV, 400 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge interpretive market research series Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherforschung (DE-588)4187567-9 s DE-604 Stern, Barbara B. (DE-588)170602699 edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008373171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Representing consumers voices, views and visions Verbraucherforschung (DE-588)4187567-9 gnd |
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| title | Representing consumers voices, views and visions |
| title_auth | Representing consumers voices, views and visions |
| title_exact_search | Representing consumers voices, views and visions |
| title_full | Representing consumers voices, views and visions ed. by Barbara B. Stern |
| title_fullStr | Representing consumers voices, views and visions ed. by Barbara B. Stern |
| title_full_unstemmed | Representing consumers voices, views and visions ed. by Barbara B. Stern |
| title_short | Representing consumers |
| title_sort | representing consumers voices views and visions |
| title_sub | voices, views and visions |
| topic | Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Verbraucherforschung Aufsatzsammlung |
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