APA (7th ed.) Citation

Gonçalves, K. P. (1998). Services marketing: A strategic approach. Prentice Hall.

Chicago Style (17th ed.) Citation

Gonçalves, Karen P. Services Marketing: A Strategic Approach. Upper Saddle River, NJ: Prentice Hall, 1998.

MLA (9th ed.) Citation

Gonçalves, Karen P. Services Marketing: A Strategic Approach. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.