Services marketing: a strategic approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1998
|
| Schlagworte: | |
| Beschreibung: | XIII, 225 S. graph. Darst. |
| ISBN: | 0131065270 |
Internformat
MARC
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| 100 | 1 | |a Gonçalves, Karen P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b a strategic approach |c Karen P. Gonçalves |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1998 | |
| 300 | |a XIII, 225 S. |b graph. Darst. | ||
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| 650 | 4 | |a Service industries |z United States |x Marketing | |
| 650 | 4 | |a Service industries |z United States |x Marketing |v Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Gonçalves, Karen P. |
| author_facet | Gonçalves, Karen P. |
| author_role | aut |
| author_sort | Gonçalves, Karen P. |
| author_variant | k p g kp kpg |
| building | Verbundindex |
| bvnumber | BV012343578 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9981 |
| callnumber-raw | HD9981.5 |
| callnumber-search | HD9981.5 |
| callnumber-sort | HD 49981.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QQ 250 |
| ctrlnum | (OCoLC)37560851 (DE-599)BVBBV012343578 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV012343578 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:25:54Z |
| institution | BVB |
| isbn | 0131065270 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008368915 |
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| physical | XIII, 225 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Gonçalves, Karen P. Verfasser aut Services marketing a strategic approach Karen P. Gonçalves Upper Saddle River, NJ Prentice Hall 1998 XIII, 225 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Services - Marketing - Etat-Unis - Cas, Etudes de ram Service industries United States Marketing Service industries United States Marketing Case studies Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingstrategie (DE-588)4120697-6 s |
| spellingShingle | Gonçalves, Karen P. Services marketing a strategic approach Services - Marketing - Etat-Unis - Cas, Etudes de ram Service industries United States Marketing Service industries United States Marketing Case studies Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4522595-3 |
| title | Services marketing a strategic approach |
| title_auth | Services marketing a strategic approach |
| title_exact_search | Services marketing a strategic approach |
| title_full | Services marketing a strategic approach Karen P. Gonçalves |
| title_fullStr | Services marketing a strategic approach Karen P. Gonçalves |
| title_full_unstemmed | Services marketing a strategic approach Karen P. Gonçalves |
| title_short | Services marketing |
| title_sort | services marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Services - Marketing - Etat-Unis - Cas, Etudes de ram Service industries United States Marketing Service industries United States Marketing Case studies Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Services - Marketing - Etat-Unis - Cas, Etudes de Service industries United States Marketing Service industries United States Marketing Case studies Dienstleistungsbetrieb Dienstleistung Marketing Marketingstrategie USA Fallstudiensammlung |
| work_keys_str_mv | AT goncalveskarenp servicesmarketingastrategicapproach |