In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must un...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Shapiro, Carl 1955- (VerfasserIn), Varian, Hal R. 1947- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. Harvard Business School 1998
Schlagworte:	Informatietechnologie Société informatisée Strategisch management Technologie de l'information - Aspect économique Information society Information technology > Economic aspects Wettbewerbsstrategie Wirtschaft Informationswirtschaft Informationsökonomie Unternehmen Informationstechnik Electronic Commerce Internet
Zusammenfassung:	In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Subjects covered include: Competitive advantage, Economic analysis, Game theory, Information age, Information economy, Information technology, Intellectual property, Marketing strategy, New economy, Pricing, Pricing strategy, Value of information Also includes information on Adobe, Apple Computer, AT&T, Bell Atlantic, Cisco Systems, Computer Associates, customers, customer entrenchment, economies of scale, Electric Library, Encyclopedia Britannica, Federal Communications Commission (FCC), Federal Trade Commission (FTC), group pricing, high definition television (HDTV), IBM, information economy, installed base, Intel, Internet, Java, libraries, Macintosh, Microsoft Corp., Netscape Communications Corporation, network markets, Nintendo, Philips, positive feedback, Quicken, QWERTY keyboard, Rockwell, Sony, standards, standards wars, Sun Microsystems, switching costs, U.S. Department of Justice, U.S. Robotics, Windows, World Wide Web (WWW), etc
Beschreibung:	X, 352 S.
ISBN:	087584863X