Holdings: Optimal bundling :: THWS Bibkatalog

Optimal bundling: marketing strategies for improving economic performance ; with 48 tables

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Bibliographic Details
Format:	Book
Language:	English
Published:	Berlin [u.a.] Springer 1999
Subjects:	Preisbündelung Verbundangebot Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	VIII, 299 S. graph. Darst.
ISBN:	3540652477

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245	1	0	\|a Optimal bundling \|b marketing strategies for improving economic performance ; with 48 tables \|c Ralph Fuerderer ... (ed.)
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Record in the Search Index

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adam_text	Contents Part 1: Introduction Introduction to Price Bundling Ralph Fuerderer, Andreas Herrmann, Georg Wuebker 3 Bundling A Powerful Method to Better Exploit Profit Potential 7 Hermann Simon, Georg Wuebker Part 2: Optimization Approaches Optimal Price Bundling Theory and Methods 31 Ralph Fuerderer Stochastic Option Bundling and Bundle Pricing 61 Ralph Fuerderer, Arnd Huchzermeier, Linus Schrage Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty 87 Nils Tonshqff, Charley Fine, Arnd Huchzermeier Market Oriented Complexity Management Using the Micromarket Management Concept 119 Jiirgen Ringbeck, Carl Stefan Neumann, Andreas Cornet Management Accounting and Product Variety 133 Volker Lingnau A Conjoint Analysis Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles 157 Georg Wuebker, Vijay Mahajan VIII Part 3: Behavioral Aspects Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles 177 Rajneesh Suri, Kent B. Monroe Buyers Evaluations of Mixed Bundling Strategies in Price Promoted Markets 195 Georg Wuebker, Vijay Mahajan, Manjit S. Yadav How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment 209 Manjit S. Yadav Evaluating Multidimensional Prices in the Bundling Context 237 Andreas Herrmann, Martin Wricke Product and Service Bundling Decisions and their Effects on Purchase Intention 253 Andreas Herrmann, Frank Huber, Robin Higie Coulter Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method 269 Hans H. Bauer, Frank Huber, Richard Adam Authors 297
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dewey-full	658.8/2
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dewey-raw	658.8/2
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dewey-tens	650 - Management and auxiliary services
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indexdate	2024-07-09T18:25:03Z
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isbn	3540652477
language	English
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physical	VIII, 299 S. graph. Darst.
publishDate	1999
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publisher	Springer
record_format	marc
spelling	Optimal bundling marketing strategies for improving economic performance ; with 48 tables Ralph Fuerderer ... (ed.) Berlin [u.a.] Springer 1999 VIII, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Preisbündelung (DE-588)4513398-0 gnd rswk-swf Verbundangebot (DE-588)4416850-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbundangebot (DE-588)4416850-0 s Preisbündelung (DE-588)4513398-0 s DE-604 Fürderer, Ralph 1966- Sonstige (DE-588)120671484 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008333596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Optimal bundling marketing strategies for improving economic performance ; with 48 tables Preisbündelung (DE-588)4513398-0 gnd Verbundangebot (DE-588)4416850-0 gnd
subject_GND	(DE-588)4513398-0 (DE-588)4416850-0 (DE-588)4143413-4
title	Optimal bundling marketing strategies for improving economic performance ; with 48 tables
title_auth	Optimal bundling marketing strategies for improving economic performance ; with 48 tables
title_exact_search	Optimal bundling marketing strategies for improving economic performance ; with 48 tables
title_full	Optimal bundling marketing strategies for improving economic performance ; with 48 tables Ralph Fuerderer ... (ed.)
title_fullStr	Optimal bundling marketing strategies for improving economic performance ; with 48 tables Ralph Fuerderer ... (ed.)
title_full_unstemmed	Optimal bundling marketing strategies for improving economic performance ; with 48 tables Ralph Fuerderer ... (ed.)
title_short	Optimal bundling
title_sort	optimal bundling marketing strategies for improving economic performance with 48 tables
title_sub	marketing strategies for improving economic performance ; with 48 tables
topic	Preisbündelung (DE-588)4513398-0 gnd Verbundangebot (DE-588)4416850-0 gnd
topic_facet	Preisbündelung Verbundangebot Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008333596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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