Business:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1999
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 617 S., getr. Zählung Ill., graph. Darst. + CD-ROM (12 cm) |
| ISBN: | 0130817473 |
Internformat
MARC
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| 245 | 1 | 0 | |a Business |c Ricky W. Griffin ; Ronald J. Ebert |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1999 | |
| 300 | |a XXIII, 617 S., getr. Zählung |b Ill., graph. Darst. + CD-ROM (12 cm) | ||
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| 650 | 4 | |a Erhvervsøkonomi | |
| 650 | 4 | |a Finansiering | |
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| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| _version_ | 1804126836893941760 |
|---|---|
| adam_text | 1. Understanding the U.S. Business System 4
2. Conducting Business in the United States 32
3. Understanding the Global Context of Business 54
4. Conducting Business Ethically and Responsibly 80
5. Managing the Business Enterprise 108
6. Organizing the Business Enterprise 132
7. Understanding Entrepreneurship and the Small Business 154
8. Managing Human Resources 182
9. Understanding Employee Motivation and Leadership 210
10. Understanding Labor and Management Relations 238
11. Understanding Marketing Processes and Consumer Behavior 268
12. Developing and Pricing Products 300
13. Promoting Products 328
14. Distributing Products 354
15. Producing Services and Goods 386
16. Managing for Quality and Productivity 414
17. Managing Information Systems and Communication Technology 444
18. Understanding Principles of Accounting 476
19. Understanding Money and Banking 512
20. Understanding Securities and Investments 544
21. Understanding Financial and Risk Management 576
Appendix 1 Understanding the Legal Context of Business 601
Appendix 2 Understanding Insurance 610
Preface xv
About the Authors xxiii
Introducing the Contemporary
Business Environment 1
Web Vignette: Beanie Baby Business 1
CHAPTER 1—Understanding the U.S. Business System 4
America Online Meets Supply and Demand 4
The Concept of Business and the Concept of Profit 6
Global Economic Systems 6
Factors of Production 7
Types of Economic Systems 7
The U.S. Economic System 10
Markets, Demand, and Supply 10
The Natural Environment: Can Privatization Save
Our National Parks? 11
Private Enterprise 14
Degrees of Competition 15
Evaluating Economic Systems 17
Economic Goals 17
It s Your Business: Wages Are Rising, But Whose?
Will Yours? 20
Measuring Economic Performance 21
Managing the U.S. Economy 25
Business Case 1: Dinner and a Movie? Just Click Here 29
CHAPTER 2—Conducting Business in the
United States 32
When Gorillas Dance 32
A Short History of Business in the United States 34
The Colonial Period 34
The Factory System and the Industrial Revolution 34
Laissez Faire and the Entrepreneurial Era 34
The Production Era 35
The Marketing Era 36
The Global Era 36
The Workplace Environment: Coping with Foreign
Competition: How Do Foreigners Do It? 37
Types of Business Organizations 37
Sole Proprietorships 37
Partnerships 38
Corporations 41
It s Your Business: Working At Home: Is It For You? 42
Cooperatives 44
Creating and Managing a Corporation 45
Creating a Corporation 45
Corporate Governance 45
Special Issues in Corporate Ownership 47
Business Case 2: The Gee Whiz Company
Stumbles 52
CHAPTER 3—Understanding the Global Context
of Business 54
Coke Is It—Or It Soon Will Be 54
The Rise of International Business 56
The Contemporary Global Economy 56
Major World Marketplaces 57
The Workplace Environment: A Kind of Equality
Arrives in Japan 58
Forms of Competitive Advantage 59
Import Export Balances 60
Exchange Rates 61
International Business Management 63
Going International 63
Levels of Involvement 66
International Organizational Structures 67
It s Your Business: An International Partnership
Brings Space Shuttle s Fuel to Earth 69
Barriers to International Trade 71
Social and Cultural Differences 71
Economic Differences 71
Legal and Political Differences 72
Business Case 3: Toyota Expands Its Reach 77
CHAPTER 4 —Conducting Business Ethically
and Responsibly 80
Denny s Tries an About Face 80
Ethics in the Workplace 82
Company Policies and Business Ethics 82
Social Responsibility 85
The Evolution of Social Responsibility 86
It s Your Business: How Ethical Are You? 87
Areas of Social Responsibility 88
Responsibility Toward the Environment 88
Responsibility Toward Customers 91
The Workplace Environment: The Harder Side
of Sears 92
Responsibility Toward Employees 93
Responsibility Toward Investors 94
| vii
viii | Contents
Implementing Social Responsibility Programs 96
Approaches to Social Responsibility 96
Managing Social Responsibility Programs 97
Social Responsibility and the Small Business 98
Business Case 4: The Case Against Recycling 102
The Business of Managing 104
Web Vignette: Cape Cod Revival 104
CHAPTER 5—Managing the Business Enterprise 108
Delta Clips Its Own Wings 108
Setting Goals and Formulating Strategy 111
Setting Business Goals 112
Formulating Strategy 113
Contingency Planning and Crisis Management 115
The Management Process 116
Planning 116
Organizing 116
The Natural Environment: Scandic Hotels Turn
Green—And Profitable 117
Directing 118
Controlling 118
Types of Managers 119
Levels of Management 119
Areas of Management 119
Basic Management Skills 121
Technical Skills 121
Human Relations Skills 121
Conceptual Skills 121
Decision Making Skills 121
Time Management Skills 122
Management Skills for the 1990s 122
Management and the Corporate Culture 123
Communicating the Culture and Managing Change 124
It s Your Business: Dilbert Goes Establishment 125
Business Case 5: The Glass Ceiling: Scratched
but Unbroken 129
¦ • : H 6 ¦¦ ¦QfOeHizmy the Business Enterprise 132
Firms Find Strength in Related Diversification 132
What Is Organizational Structure? 134
Determinants of Organization 134
Chain of Command 134
The Building Blocks of Organizational Structure 135
Specialization 135
Departmentalization 136
Establishing the Decision Making Hierarchy 138
Assigning Tasks: Responsibility and Authority 138
Performing Tasks: Delegation and Accountability 139
Distributing Authority: Centralization
and Decentralization 139
The Workplace Environment: How Is Your Doctor s
Stock Today? 140
Three Forms of Authority 140
It s Your Business: Hi Tech Teamwork Pays
Off 143
Basic Forms of Organizational Structure 143
Functional Organizations 144
Divisional Organization 144
Matrix Organization 145
International Organization 146
Informal Organization 147
Formal Versus Informal Organizational Systems 147
Intrapreneuring 148
Business Case 6: Pepsico Sends Its Restaurants Out into
the Cold 151
CHAPTER 7—Understanding Entrepreneurship and the
Small Business 154
Advice for Nonprofits: Think Like an Entrepreneur 154
What is a Small Business? 156
The Importance of Small Business in the U.S.
Economy 156
Popular Forms of Small Business Enterprise 159
Entrepreneurship 161
The Workplace Environment: Go Home and Stay
There 161
The Distinction Between Entrepreneurship
and Small Business 162
Entrepreneurial Characteristics 162
Success and Failure in Small Business 162
Trends in Small Business Startups 163
It s Your Business: Location, Location,
Location 165
Reasons for Failure 165
Reasons for Success 165
Starting and Operating the Small Business 166
Starting the Small Business 166
Financing the Small Business 168
Sources of Management Advice 169
Franchising 171
Advantages and Disadvantages of Franchising 171
Business Case 7: If You Build It, Will They Come? 175
Understanding People in Organizations 178
Web Vignette: The Wacky World of Southwest Airlines 178
CHAPTER 8—Managing Human Resources 182
Diversity Reigns 182
The Foundations of Human Resource Management 184
Job Relatedness and Person Job Matching 184
Planning for Human Resources 184
Staffing the Organization 184
External Staffing 185
It s Your Business: Is There a Job for You
After College? 186
The Workplace Environment 187
Internal Staffing: Promotions 187
Developing the Work Force 188
Orientation 188
Training and Development 188
Performance Appraisal 189
Demotion and Separation 189
Compensation and Benefits 191
Wages and Salaries 191
The Workplace Environment: Downsizing Pros
and Cons 192
Incentive Programs 192
Benefits Programs 193
Legal and Ethical Issues in Managing People 195
Equal Employment Opportunity 195
Equal Pay and Comparable Worth 197
Occupational Safety and Health 199
Employment at Will 199
New Challenges in the Changing Workplace 199
Managing Work Force Diversity 200
The Contingency Work Force 203
Business Case 8: It May Be Obnoxious, but Is It Illegal? 207
CHAPTER 9: Understanding Employee Motivation
and Leadership 210
An Unusual Group Owns This Firm 210
Human Relations in the Workplace 212
The Importance of Satisfaction and Morale 212
Recent Trends in Managing Satisfaction and Morale 213
Motivation in the Workplace 214
Classical Theory and Scientific Management 214
Behavior Theory: The Hawthorne Studies 215
Contemporary Motivational Theories 215
Strategies for Enhancing Job Satisfaction and Motivation 219
Contents | ix
Reinforcement/Behavior Modification Theory 219
Management by Objectives 220
Participative Management and Empowerment 221
Job Enrichment and Job Redesign 222
Modified Work Schedules 223
It s Your Business: Work and Family:
Can They Coexist? 224
Flextime Programs and Alternative Workplace Strategies 225
Managerial Styles and Leadership 228
Managerial Styles 229
The Workplace Environment: Power Gets
a New Look 230
The Contingency Approach to Leadership 230
Motivation and Leadership in the 1990s 231
Business Case 9: Has Levi s Lost Its Touch? 235
CHAPTER 10—Understanding Labor
and Management Relations 238
Union Takes Up Her Cause 238
Why Do Workers Unionize? 240
Collective Bargaining 240
The Evolution of Unionism in the United States 240
Early Unions 240
The Emergence of the Major Unions 242
Unionism Today 243
Factors in Declining Union Power 245
The Future of Unions 245
It s Your Business: Is Union Membership
in Your Future? 246
Contemporary Union Structure 248
Laws Governing Labor Management Relations 249
The Major Labor Laws 250
Other Laws 251
How Unions are Organized and Certified 252
Collective Bargaining 253
Reaching Agreement on Contract Terms 253
Contract Issues 254
Other Union Issues 255
The Workplace Environment: Union as Management
Consultant: It Worked 256
When Bargaining Fails 256
Business Case 10: A Tale of Two Cities 261
Understanding Principles of Marketing 264
Web Vignette: Off to the Races 264
x I Contents
CHAPTER 11—Understanding Marketing Processes
and Consumer Behavior 268
What Do Girls Really Want? 268
What Is Marketing? 270
Marketing: Goods, Services, and Ideas 270
The Marketing Environment 271
Planning and Executing Marketing Strategy 273
The Marketing Mix 274
It s Your Business: Drug Companies Go Right to the
Source—And It s You 277
Target Marketing and Market Segmentation 278
Identifying Market Segments 278
Market Research 283
The Research Process 284
Research Methods 284
Understanding Consumer Behavior 285
Influences on Consumer Behavior 285
The Consumer Buying Process 286
The Workplace Environment: After the Suit and Tie,
Then What? 287
Organizational Marketing and Buying Behavior 289
Organizational Markets 289
Organizational Buying Behavior 290
The International Marketing Mix 292
International Products 292
International Pricing 292
International Promotion 292
International Distribution 293
Small Business and the Marketing Mix 293
Small Business Products 293
Small Business Pricing 294
Small Business Promotion 294
Small Business Distribution 294
Business Case 11: Playing to Win at Toys R Us 297
CHAPTER 12: Developing and Pricing Products 300
When Your New Product Is a Blockbuster 300
What Is a Product? 302
Features and Benefits 302
Classifying Goods and Services 303
The Product Mix 304
Developing New Products 305
The New Product Development Process 305
The Natural Environment: Where Green Products
Yield Green Dollars 306
It s Your Business: You ll Never Get Lost
Again 308
The Product Life Cycle 309
Stages in the Product Life Cycle 309
Adjusting Marketing Strategy During the Life Cycle 310
Extending Product Life: An Alternative to New Products 310
Identifying Products 310
Branding Products 311
Packaging Products 313
Labeling Products 314
Determining Prices 314
Pricing to Meet Business Objectives 314
Price Setting Tools 315
Pricing Strategies and Tactics 318
Pricing Strategies 318
Pricing Tactics 319
International Pricing 321
Business Case 12: It s Clean, It s Cheap—But Will
It Sell? 325
CHAPTER 13—Promoting Products 328
Tiger, Tiger, Burning Bright 328
The Importance of Promotion 330
Information and Exchange Values 330
Promotional Objectives 331
Promotional Strategies 332
The Promotional Mix 332
Advertising Promotions 334
Advertising Strategies 334
Advertising Media 334
The Workplace Environment: Shut Up and
Buy It 335
It s Your Business: Neither Rain, Nor Snow, Nor
Electric Filtering System... 337
Types of Advertising 338
Advertising to Specific Markets 339
Preparing the Campaign with an Advertising Agency 339
Regulation of Advertising 340
Personal Selling 340
Personal Selling Situations 341
Sales Force Management 341
Personal Selling Tasks 342
The Personal Selling Process 342
Sales Promotions 343
Types of Sales Promotions 343
Publicity and Public Relations 344
International Promotional Strategies 344
Growth of Worldwide Advertising 344
Emergence of the Global Perspective 345
Promotional Practices in Small Business 347
Small Business Advertising 347
The Role of Personal Selling in Small Business 348
Small Business Promotions 348
Business Case 13: Spike Lee Takes a Lease on Madison
Avenue 351
CHAPTER 14—Distributing Products 354
Welcome to the Cyberspace Mall! 354
The Distribution Mix 356
Intermediaries and Distribution Channels 356
Distribution Strategies 360
Channel Conflict and Channel Leadership 360
Wholesaling 362
Merchant Wholesalers 362
Agents and Brokers 363
Trends in Intermediary Customer Relationships 363
Retailing 364
Types of Retail Outlets 365
It s Your Business: Sears: Todo Para La Mujer De
Hoy ( For All the Women You Are ) 365
Nonstore Retailing 368
The Wheel of Retailing 370
Physical Distribution 371
Warehousing Operations 371
Transportation Operations 372
The Natural Environment: Faster Than
a Speeding Bullet 374
Companies Specializing in Transportation 374
Customer Service Operations 375
Distribution as a Marketing Strategy 375
Business Case 14: Bookselling Goes Electronic,
Twice 379
Managing Operations and Information 382
Web Vignette: The Millennium Bomb 382
CHAPTER 15—Producing Services and Goods 386
Send in the Clowns, and the Dolls, and the Toy Trains 386
A Short History of Production Operations 388
Growth in the Service and Goods Sectors 389
Creating Value Through Production 391
Measuring Utility 391
Operations Processes 393
The Natural Environment: How Clean Is
Clean Enough? 394
Contents | xi
Differences Between Service and Manufacturing Operations 395
Focus on Performance 395
Focus on Service Characteristics 395
Focus on the Customer Service Link 396
It s Your Business: Better Service tor You 396
Focus on Quality Considerations 397
Operations Planning 397
Forecasting 398
Capacity Planning 398
Location Planning 398
Layout Planning 400
Quality Planning 401
Methods Planning in Services 402
Methods Planning in Goods Production 403
Operations Scheduling 403
Scheduling Service Operations 403
Scheduling Goods Operations 404
Operations Control 404
Material Management 405
Tools for Operations Process Control 405
Special Production Control Problems in Service
Operations 407
Unstorability 407
Customer Involvement 407
Business Case 15: Honda s Global Accord:
A Customization Breakthrough 411
CHAPTER 16—Managing for Quality
and Productivity 414
Dell Speeds Its Way to Quality 414
The Productivity Quality Connection 416
Responding to the Productivity Challenge 416
A Reality Check for International
Business Survival 416
Domestic Productivity 418
The Workplace Environment: Outsourcing: The Cure
or the Disease? 421
Measuring Productivity 422
Total and Partial Measures of Productivity 422
Measures of Labor Productivity 423
Measures of Company Productivity 423
Total Quality Management 424
Managing for Quality 424
Tools for Total Quality Management 426
Value Added Analysis 426
Statistical Process Control 426
Quality/Cost Studies 429
xii | Contents
Quality Improvement Teams 429
Benchmarking 430
Getting Closer to the Customer 430
Trends in Productivity and Quality Management 431
ISO 9000 431
Reengineering 432
Return on Quality 433
Productivity and Quality as Competitive Tools 433
Investing in Innovation and Technology 433
Adopting a Long Run Perspective 434
Emphasizing Quality of Work Life 435
Improving the Service Sector 436
It s Your Business: The Skies Are Getting
Friendlier Again 436
Business Case 16: Samsung Takes to the Road 441
CHAPTER 17—Managing Information Systems and
Commynication Technology 444
Area Codes Go Global with the Internet 444
Information Management: An Overview 446
Data Versus Information 446
Management Information Systems 446
Elements of the Computer System 449
Hardware 450
Software 452
People 452
The Workplace Environment: Your CEO Wears
Combat Boots! 453
Control 454
Databases and Applications Programs 456
Data and Databases 456
It s Your Business: How Much Is
Information Worth? 456
Application Programs 457
Types of Computer Systems 459
Categorizing Systems by Size 459
System Architectures 460
Miniaturization 461
The Marriage of Information
and Communication Technology 462
Artificial Intelligence 462
Expert Systems 463
Office Information Technologies 463
Executive Information Systems 464
Operations Information Systems 464
Data Communication Networks 465
Multimedia Communication Systems 467
Information Technology and the Paperless Workplace 468
Business Case 17: Is Your Computer a Television? Or Is
Your TV a Computer? 472
CHAPTER 18—Understanding Principles
of Accounting 478
Too Shady Even for an Audit? 476
What is Accounting and Who Uses
Accounting Information? 476
Users of Accounting Information 476
Who Are Accountants and What Do They Do? 479
Financial Versus Managerial Accounting 479
Certified Public Accountants 480
The Workplace Environment: Closing the Gender
Gap in Accounting 481
Private Accountants 482
Tools of the Accounting Trade 482
Record Keeping with Journals and Ledgers 482
The Accounting Equation 484
Double Entry Accounting 485
Debits and Credits: The T Account 485
Financial Statements 486
Balance Sheets 486
Income Statements 488
Statements of Cash Flows 490
The Budget: An Internal Financial Statement 490
It s Your Business: Psstl—Want a New Credit
Card? 491
Analyzing Financial Statements 492
Short Term Solvency Ratios 493
Long Term Solvency Ratios 494
Profitability Ratios 495
Activity Ratios 496
International Accounting 497
Foreign Currency Exchange 497
International Purchases 498
International Sales on Credit 499
Accounting for International Subsidiaries 500
Business Case 18: The Food Was All Right, but What
About the Books? 505
Understanding Financial Issues 508
Web Vignette: Lettuce and Loans 508
CHAPTER 19—Understanding Money and Banking 512
Who Needs Cash Anyway? 512
What Is Money? 514
The Characteristics of Money 514
The Functions of Money 514
The Spendable Money Supply: M 1 515
M 1 Plus the Convertible Money Supply: M 2 516
Credit Cards 518
The U.S. Financial System 519
Financial Institutions 519
It s Your Business: On Line Banking: An Idea Whose
Time Has Come? 520
The Workplace Environment: His Bank Pushed Him
Into the Pool 523
Special Financial Services 524
Banks as Creators of Money 525
Regulation of Commercial Banking 526
The Federal Reserve System 527
The Fed s Structure 527
The Functions of the Fed 528
The Fed s Tools 531
The Changing Money and Banking
System 532
Deregulation 532
Interstate Banking 532
The Impact of Electronic Technologies 533
International Banking and Finance 535
International Banking at U.S. Banks 535
Exchange Rates and International Trade 536
The International Payment Process 537
International Bank Structure 538
Business Case 19: Competition Heats up for
Your Dollars 542
CHAPTER 20—Understanding Securities
and Investments 544
Investing in a Team of Your Own 544
Securities Markets 546
Primary and Secondary Securities Markets 546
Stocks 546
Common Stock 546
It s Your Business: An Unusual Investment
in the Future 547
Preferred Stock 550
Stock Exchanges 550
Bonds 553
U.S. Government Bonds 553
Municipal Bonds 554
Corporate Bonds 556
Contents | xiii
The Retirement of Bonds 556
Secondary Markets for Bonds 557
Other Investments 557
Mutual Funds 557
The Natural Environment: How Do You Put Your
Money Where Your Mouth Is? 558
Commodities 558
Buying and Selling Securities 560
Financial Information Services 560
Placing Orders 565
Financing Purchases 566
Securities Market Regulation 567
The Securities and Exchange Commission 568
Business Case 20: Investment Clubs Come into
Their Own 572
CHAPTER 21—Understanding Financial
and Risk Management 576
Financing a Recipe into an Empire 576
The Role of the Financial Manager 578
Responsibilities of the Financial Manager 578
Why Do Businesses Need Funds? 579
Short Term (Operating) Expenditures 579
The Workplace Environment: Lasers to Keep
Publisher s Inventory Under Control 581
Long Term (Capital) Expenditures 581
Sources of Short Term Funds 582
Trade Credit 582
Secured Short Term Loans 582
Unsecured Short Term Loans 583
Factoring Accounts Receivable 584
Sources of Long Term Funds 584
Debt Financing 584
Equity Financing 585
Hybrid Financing: Preferred Stock 587
Choosing Between Debt and Equity Financing 588
The Risk Return Relationship 588
Financial Management for Small Business 589
It s Your Business: How to Write a Business Plan 590
Planning for Cash Flow Requirements 591
Risk Management 592
Coping with Risk 592
The Contemporary Risk Management Program 593
Business Case 21: Business Plastic 597
Appendix 1: Understanding the Legal Context
of Business 601
Appendix 2: Understanding Insurance 610
xiv | Contents
Video Case 1: It s Showtime V 1
Video Case 2: Shaping the Corporate Culture
at Showtime V 3
Video Case 3: Leading a Motivated Workforce V 5
Video Case 4: Reorganizing Marketing Communication
and Advertising V 7
Video Case 5: Reengineering the Finance Department V 9
Video Case 6: Controlling the Uncontrollable—Risk
Management at Showtime V 11
Glossary G 1
Notes, Credits, and Sources N 1
Index 1 1
|
| any_adam_object | 1 |
| author | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- |
| author_GND | (DE-588)128828951 (DE-588)128828943 |
| author_facet | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- |
| author_role | aut aut |
| author_sort | Griffin, Ricky W. 1950- |
| author_variant | r w g rw rwg r j e rj rje |
| building | Verbundindex |
| bvnumber | BV012220634 |
| classification_rvk | QP 100 |
| ctrlnum | (OCoLC)464543320 (DE-599)BVBBV012220634 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV012220634 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:23:47Z |
| institution | BVB |
| isbn | 0130817473 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008280344 |
| oclc_num | 464543320 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | XXIII, 617 S., getr. Zählung Ill., graph. Darst. + CD-ROM (12 cm) |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Griffin, Ricky W. 1950- Verfasser (DE-588)128828951 aut Business Ricky W. Griffin ; Ronald J. Ebert 5. ed. Upper Saddle River, NJ Prentice Hall 1999 XXIII, 617 S., getr. Zählung Ill., graph. Darst. + CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Erhvervsøkonomi Finansiering Jura Marketing Produktionsplanlægning Regnskab Økonomi, international Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Handelsbetriebslehre (DE-588)4120425-6 gnd rswk-swf Unternehmensleitung (DE-588)4233771-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 USA (DE-588)4078704-7 g 2\p DE-604 Unternehmensleitung (DE-588)4233771-9 s 3\p DE-604 Handelsbetriebslehre (DE-588)4120425-6 s 4\p DE-604 Ebert, Ronald J. 1938- Verfasser (DE-588)128828943 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008280344&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Griffin, Ricky W. 1950- Ebert, Ronald J. 1938- Business Erhvervsøkonomi Finansiering Jura Marketing Produktionsplanlægning Regnskab Økonomi, international Betriebswirtschaftslehre (DE-588)4069402-1 gnd Handelsbetriebslehre (DE-588)4120425-6 gnd Unternehmensleitung (DE-588)4233771-9 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4120425-6 (DE-588)4233771-9 (DE-588)4078704-7 (DE-588)4151278-9 |
| title | Business |
| title_auth | Business |
| title_exact_search | Business |
| title_full | Business Ricky W. Griffin ; Ronald J. Ebert |
| title_fullStr | Business Ricky W. Griffin ; Ronald J. Ebert |
| title_full_unstemmed | Business Ricky W. Griffin ; Ronald J. Ebert |
| title_short | Business |
| title_sort | business |
| topic | Erhvervsøkonomi Finansiering Jura Marketing Produktionsplanlægning Regnskab Økonomi, international Betriebswirtschaftslehre (DE-588)4069402-1 gnd Handelsbetriebslehre (DE-588)4120425-6 gnd Unternehmensleitung (DE-588)4233771-9 gnd |
| topic_facet | Erhvervsøkonomi Finansiering Jura Marketing Produktionsplanlægning Regnskab Økonomi, international Betriebswirtschaftslehre Handelsbetriebslehre Unternehmensleitung USA Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008280344&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT griffinrickyw business AT ebertronaldj business |