APA (7th ed.) Citation

(1998). The CIM handbook of strategic marketing. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

The CIM Handbook of Strategic Marketing. Oxford [u.a.]: Butterworth-Heinemann, 1998.

MLA (9th ed.) Citation

The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.