The CIM handbook of strategic marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1998
|
| Schriftenreihe: | CIM professional
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 290 S. graph. Darst. |
| ISBN: | 0750626135 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Introduction vii
1 Market dynamics and marketing strategies 1
Professor Colin Egan, Leicester Business School
2 A strategic perspective on the marketing mix 31
Professor David Jobber, University of Bradford Management Centre
3 Marketing strategies for growth, maturity and decline 48
Professor David Shipley, Trinity College, University of Dublin
4 Innovation strategies for competitive success 61
Professor Colin Egan, Leicester Business School and Dr Veronica Wong, Warwick
Business School, University of Warwick
5 Strategies in the end game 85
Professor Peter McKiernan, St Andrews University
6 Exploring the principles of market segmentation 103
Dr David Tonks, The Management School, The University of Lancaster
7 Competitive positioning 121
Professor Graham Hooley, Aston University Business School
8 Market driven strategic planning 140
Professor Malcolm McDonald, Cranfield School of Management
9 Developing an effective brand strategy , 166
Professor Leslie de Chernatony, The Open Business School A ¦. ¦ •
10 Strategic marketing networks 184
Professor Martin Christopher, Cranfield School of Management
11 The challenges of global marketing 194
Dr John Fahy, Trinity College, University of Dublin
vi Contents
12 Evaluating stakeholder principles in strategic marketing management 209
Professor Colin Egan, Leicester Business School and Professor Gordon Greenley,
Aston University Business School
13 Implementing marketing strategies 228
Professor Nigel Piercy, Cardiff Business School, University of Wales
14 Looking to the future: marketing in the twenty first century 251
Professor Peter Doyle, Warwick Business School
15 A strategic view of the future of the marketing professions 267
Professor Michael Thomas, University of Strathclyde
Index 281
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:23:47Z |
| institution | BVB |
| isbn | 0750626135 |
| language | English |
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| physical | VIII, 290 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Butterworth-Heinemann |
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| series2 | CIM professional |
| spelling | The CIM handbook of strategic marketing ed.: Colin Egan ... Oxford [u.a.] Butterworth-Heinemann 1998 VIII, 290 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier CIM professional Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s DE-604 Egan, Colin Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008280180&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The CIM handbook of strategic marketing Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | The CIM handbook of strategic marketing |
| title_auth | The CIM handbook of strategic marketing |
| title_exact_search | The CIM handbook of strategic marketing |
| title_full | The CIM handbook of strategic marketing ed.: Colin Egan ... |
| title_fullStr | The CIM handbook of strategic marketing ed.: Colin Egan ... |
| title_full_unstemmed | The CIM handbook of strategic marketing ed.: Colin Egan ... |
| title_short | The CIM handbook of strategic marketing |
| title_sort | the cim handbook of strategic marketing |
| topic | Marketing Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategic planning Strategisches Management Aufsatzsammlung |
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