The gray market threat to international marketing strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, MA
1990
|
| Schriftenreihe: | Marketing Science Institute <Cambridge, Mass.>: Report
90,116 : Research program |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 43 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV012125779 | ||
| 003 | DE-604 | ||
| 005 | 19980826 | ||
| 007 | t | ||
| 008 | 980826s1990 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)22930069 | ||
| 035 | |a (DE-599)BVBBV012125779 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 382.5/0973 |2 20 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Bucklin, Louis P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The gray market threat to international marketing strategies |c by Louis P. Bucklin |
| 264 | 1 | |a Cambridge, MA |c 1990 | |
| 300 | |a 43 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 90,116 : Research program | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Black market | |
| 650 | 4 | |a International business enterprises | |
| 830 | 0 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 90,116 : Research program |w (DE-604)BV002814091 |9 90,116 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008211911&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008211911 | ||
Datensatz im Suchindex
| _version_ | 1804126732846891008 |
|---|---|
| adam_text | TABLE OF CONTENTS
Introduction 1
Characteristics of International Gray Markets 3
Theory of Gray Market Operation 10
The International Gray Market Model 12
Discussion 24
Conclusions 26
References 29
Appendix 1 32
Appendix II 38
About the Author 43
TABLES
Table 1: Price and Profit Contribution Model Outputs Intensive Distribution 15
Table 2: Price and Profit Contribution Model Outputs Exclusive Distribution 19
Table 3: Price and Profit Contribution Model Outputs Exclusive Distribution
With Advertising 21
FIGURES
Figure 1: International Gray Market 5
Figure 2: Gray Market Price Relative to Authorized Resale
Price for Major Liquor Brands 8
Figure 3: Declining Value of the Franc and Gray Market Prices for
French Champagne 11
Figure 4: Manufacturer Profit Contribution From an Intensive Distribution System ... 16
Figure 5: Manufacturer Price Policy, Profits, and Falling Foreign Exchange Rates . . . 18
Figure 6: Manufacturer Price Policy and Gray Market Share With
Falling Exchange Rate 20
Figure 7: Manufacturer Profit Contribution From an Exclusive Distribution System . . 22
Figure 8: Manufacturer Profit Contribution From Exclusive Distribution
With Advertising 23
|
| any_adam_object | 1 |
| author | Bucklin, Louis P. |
| author_facet | Bucklin, Louis P. |
| author_role | aut |
| author_sort | Bucklin, Louis P. |
| author_variant | l p b lp lpb |
| building | Verbundindex |
| bvnumber | BV012125779 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)22930069 (DE-599)BVBBV012125779 |
| dewey-full | 382.5/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382.5/0973 |
| dewey-search | 382.5/0973 |
| dewey-sort | 3382.5 3973 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01379nam a2200349 cb4500</leader><controlfield tag="001">BV012125779</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19980826 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980826s1990 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)22930069</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012125779</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">382.5/0973</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bucklin, Louis P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The gray market threat to international marketing strategies</subfield><subfield code="c">by Louis P. Bucklin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, MA</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">43 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">90,116 : Research program</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Black market</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">90,116 : Research program</subfield><subfield code="w">(DE-604)BV002814091</subfield><subfield code="9">90,116</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008211911&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008211911</subfield></datafield></record></collection> |
| id | DE-604.BV012125779 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:22:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008211911 |
| oclc_num | 22930069 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 43 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report |
| spelling | Bucklin, Louis P. Verfasser aut The gray market threat to international marketing strategies by Louis P. Bucklin Cambridge, MA 1990 43 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 90,116 : Research program Multinationales Unternehmen Black market International business enterprises Marketing Science Institute <Cambridge, Mass.>: Report 90,116 : Research program (DE-604)BV002814091 90,116 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008211911&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bucklin, Louis P. The gray market threat to international marketing strategies Marketing Science Institute <Cambridge, Mass.>: Report Multinationales Unternehmen Black market International business enterprises |
| title | The gray market threat to international marketing strategies |
| title_auth | The gray market threat to international marketing strategies |
| title_exact_search | The gray market threat to international marketing strategies |
| title_full | The gray market threat to international marketing strategies by Louis P. Bucklin |
| title_fullStr | The gray market threat to international marketing strategies by Louis P. Bucklin |
| title_full_unstemmed | The gray market threat to international marketing strategies by Louis P. Bucklin |
| title_short | The gray market threat to international marketing strategies |
| title_sort | the gray market threat to international marketing strategies |
| topic | Multinationales Unternehmen Black market International business enterprises |
| topic_facet | Multinationales Unternehmen Black market International business enterprises |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008211911&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT bucklinlouisp thegraymarketthreattointernationalmarketingstrategies |