Cases in strategic marketing management: an integrated approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1998
|
| Schlagworte: | |
| Beschreibung: | VIII, 352 S. Ill., graph. Darst. |
| ISBN: | 0023794240 |
Internformat
MARC
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| 100 | 1 | |a McDonald, William J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in strategic marketing management |b an integrated approach |c William J. McDonald |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1998 | |
| 300 | |a VIII, 352 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Decision making |x Computer programs | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, William J. |
| author_facet | McDonald, William J. |
| author_role | aut |
| author_sort | McDonald, William J. |
| author_variant | w j m wj wjm |
| building | Verbundindex |
| bvnumber | BV012117535 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)37792531 (DE-599)BVBBV012117535 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012117535 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:21:59Z |
| institution | BVB |
| isbn | 0023794240 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008205723 |
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| physical | VIII, 352 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | McDonald, William J. Verfasser aut Cases in strategic marketing management an integrated approach William J. McDonald Upper Saddle River, NJ Prentice Hall 1998 VIII, 352 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 |
| spellingShingle | McDonald, William J. Cases in strategic marketing management an integrated approach Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Cases in strategic marketing management an integrated approach |
| title_auth | Cases in strategic marketing management an integrated approach |
| title_exact_search | Cases in strategic marketing management an integrated approach |
| title_full | Cases in strategic marketing management an integrated approach William J. McDonald |
| title_fullStr | Cases in strategic marketing management an integrated approach William J. McDonald |
| title_full_unstemmed | Cases in strategic marketing management an integrated approach William J. McDonald |
| title_short | Cases in strategic marketing management |
| title_sort | cases in strategic marketing management an integrated approach |
| title_sub | an integrated approach |
| topic | Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketingmanagement Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT mcdonaldwilliamj casesinstrategicmarketingmanagementanintegratedapproach |