Advertising media planning:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1997
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XIV, 514 S. |
| ISBN: | 0844235008 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV012084318 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-898 | ||
| 080 | |a 659.1 | ||
| 100 | 1 | |a Sissors, Jack Z. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media planning |c Jack Z. Sissors ; Lincoln Bumba |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1997 | |
| 300 | |a XIV, 514 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Strategija |2 ssg | |
| 650 | 7 | |a Množični mediji - Strateško planiranje |2 ssg | |
| 650 | 7 | |a Oglaševanje |2 ssg | |
| 650 | 0 | 7 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bumba, Lincoln |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008182374 | ||
Datensatz im Suchindex
| _version_ | 1804126687731908608 |
|---|---|
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| author | Sissors, Jack Z. Bumba, Lincoln |
| author_facet | Sissors, Jack Z. Bumba, Lincoln |
| author_role | aut aut |
| author_sort | Sissors, Jack Z. |
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| bvnumber | BV012084318 |
| ctrlnum | (OCoLC)445068330 (DE-599)BVBBV012084318 |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV012084318 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:21:25Z |
| institution | BVB |
| isbn | 0844235008 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008182374 |
| oclc_num | 445068330 |
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| owner_facet | DE-898 DE-BY-UBR |
| physical | XIV, 514 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Sissors, Jack Z. Verfasser aut Advertising media planning Jack Z. Sissors ; Lincoln Bumba 5. ed. Lincolnwood, Ill. NTC Business Books 1997 XIV, 514 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Strategija ssg Množični mediji - Strateško planiranje ssg Oglaševanje ssg Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 s DE-604 Bumba, Lincoln Verfasser aut |
| spellingShingle | Sissors, Jack Z. Bumba, Lincoln Advertising media planning Marketing - Strategija ssg Množični mediji - Strateško planiranje ssg Oglaševanje ssg Anzeigenwerbung (DE-588)4112549-6 gnd |
| subject_GND | (DE-588)4112549-6 |
| title | Advertising media planning |
| title_auth | Advertising media planning |
| title_exact_search | Advertising media planning |
| title_full | Advertising media planning Jack Z. Sissors ; Lincoln Bumba |
| title_fullStr | Advertising media planning Jack Z. Sissors ; Lincoln Bumba |
| title_full_unstemmed | Advertising media planning Jack Z. Sissors ; Lincoln Bumba |
| title_short | Advertising media planning |
| title_sort | advertising media planning |
| topic | Marketing - Strategija ssg Množični mediji - Strateško planiranje ssg Oglaševanje ssg Anzeigenwerbung (DE-588)4112549-6 gnd |
| topic_facet | Marketing - Strategija Množični mediji - Strateško planiranje Oglaševanje Anzeigenwerbung |
| work_keys_str_mv | AT sissorsjackz advertisingmediaplanning AT bumbalincoln advertisingmediaplanning |