Organizational behavior:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Irwin/McGraw-Hill
1998
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 667, 5, 20 S. |
| ISBN: | 007039184X 007115471X |
Internformat
MARC
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| 250 | |a 8. ed. | ||
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| 300 | |a XXIII, 667, 5, 20 S. | ||
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Datensatz im Suchindex
| _version_ | 1804126686162190336 |
|---|---|
| adam_text | Contents
PART ONE
The Foundation for Organizational Behavior 1
1
Introduction to Organizational Behavior 2
Learning Objectives 2
The Challenges Facing Management 2
People as the Competitive Advantage
in the New Workplace 3
The New Environment: Globalization,
Information Technology, Total Quality,
and Diversity and Ethics 4
Undergoing a Paradigm Shift 6
A New Perspective for Management 8
Historical Background: The Hawthorne Studies 10
The Illumination Studies: A Serendipitous
Discovery 10
Subsequent Phases of the Hawthorne Studies 10
Implications of the Hawthorne Studies 11
Research Methodology 12
The Overall Scientific Perspective 13
Starting with Theory 13
The Use of Research Designs 14
The Validity of Studies 14
Defining Organizational Behavior 16
The Relationship to Other Fields 16
The Behavioral Approach to Management 1 7
Theoretical Frameworks 17
Cognitive Framework 17
Behavioristic Framework 18
Social Learning Framework 19
Organizational Behavior Model 20
Summary 22
Questions for Discussion and Review 23
Footnote References and Supplemental
Readings 24
Real Case: AT T s Capital Leasing Service
Meets the Challenge 25
Organizational Behavior Case: How Is
This Stuff Going to Help Me? 26
Organizational Behavior Case: Too Nice
to People 26
Organizational Behavior Case: Conceptual
Model: Dream or Reality? 27
2
Today s Organizations: Information Technology,
Total Quality, and
Organizational Learning 28
Learning Objectives 28
The Role of Information Technology 29
The Impact on Work and Jobs 30
The Flattening and Downsizing of
Organizations 32
Total Quality Management 32
What Is TQM? 32
Reengineering 36
Benchmarking 37
Empowerment 40
Putting Empowerment into Action 43
Learning Organizations 44
What Is Meant by a Learning Organization? 44
Types of Learning Organizations 46
Organizational Behavior in the Learning
Organization 47
Learning Organizations in Action 47
Summary 49
Questions for Discussion and Review 50
Footnote References and Supplemental
Readings 50
Real Case: Learning Never Stops 52
Real Case: Learning How to Learn 53
Organizational Behavior Case:
How Far Reaching Are Globalization
and Technology? 54
3
Contemporary Challenges:
Diversity and Ethics 56
Learning Objectives 56
The Nature of Diversity 57
Reasons for the Emergence of Diversity 57
Specific Characteristics of Diversity 59
Managing Diversity 63
Developing the Multicultural Organization 63
Individual Approaches to Managing
Diversity 65
Organizational Approaches to Managing
Diversity 66
Ethics and Ethical Behavior in Organizations 72
Sexual Harassment 73
Pay and Promotion Discrimination 74
Employee Privacy Issues 77
Summary 78
XviH Contents
Questions for Discussion and Review 79
Footnote References and Supplemental
Readings 79
Real Case: Unique Approaches 81
Real Case: Not Treating Everyone the Same 82
Organizational Behavior Case: Changing
with the Times 83
INTECRATIVE CONTEMPORARY CASES/
READINGS FOR PART 1 85
1. Sweatshops of the 1990s 85
2. Making Diversity Pay 91
EXPERIENTIAL EXERCISES FOR PART 1 96
Exercise: Synthesis of Student and
Instructor Needs 96
Exercise: Work Related Organizational
Behavior: Implications for the Course 96
PART TWO
A Micro Perspective of Organizational
Behavior 99
4
The Perception Process 100
Learning Objectives 100
The Nature and Importance of Perception 101
Sensation versus Perception 102
Subprocesses of Perception 104
Perceptual Selectivity 104
External Attention Factors 106
Internal Set Factors 108
Perceptual Organization 113
Figure Ground 113
Perceptual Grouping 114
Perceptual Constancy 115
Perceptual Context 116
Perceptual Defense 116
Social Perception 117
Characteristics of Perceiver and Perceived 118
Attribution 118
Stereotyping 119
The Halo Effect 120
Impression Management 121
The Process of Impression Management 121
Employee Impression Management
Strategies 122
Summary 124
Questions for Discussion and Review 124
Footnote References and Supplemental
Readings 125
Real Case: It s All a Matter of Perception 126
Organizational Behavior Case: Space
Utilization 127
Organizational Behavior Case: Same
Accident, Different Perceptions 128
5
Personality and Attitudes 130
Learning Objectives 130
The Meaning of Personality 131
The Self Concept 132
Person Situation Interaction 133
The Development of Personality
and Socialization 133
Adult Life Stages 134
Immaturity to Maturity 136
The Socialization Process 138
The Nature and Dimensions of Attitudes 139
Components of Attitudes 140
Antecedents of Work Related Attitudes 140
Functions of Attitudes 141
Changing Attitudes 142
Job Satisfaction 144
What Is Meant by Job Satisfaction? 144
Influences on Job Satisfaction 145
Outcomes of Job Satisfaction 146
Organizational Commitment 148
The Meaning of Organizational
Commitment 148
The Outcomes of Organizational
Commitment 150
Summary 151
Questions for Discussion and Review 152
Footnote References and Supplemental
Readings 152
Real Case: It s All a Matter of Personality 156
Organizational Behavior Case: Ken Leaves
the Company 157
Organizational Behavior Case: Doing His
Share 158
6
Motivation: Needs, Content, and Processes 160
Learning Objectives 160
The Meaning of Motivation 161
Primary Motives 162
General Motives 162
The Curiosity, Manipulation, and Activity
Motives 163
The Affection Motive 163
Secondary Motives 163
The Power Motive 164
The Achievement Motive 165
The Affiliation Motive 167
The Security Motive 168
The Status Motive 168
Work Motivation Approaches 169
The Content Theories of Work Motivation 170
Maslow s Hierarchy of Needs 170
Herzberg s Two Factor Theory of Motivation 173
Alderfer s ERG Theory 175
The Process Theories of Work Motivation 175
Vroom s Expectancy Theory of Motivation 1 76
The Porter Lawler Model 1 78
Contemporary Theories of Work Motivation 180
Equity Theory of Work Motivation 180
Attribution Theory 182
Other Emerging Theories 186
Summary 187
Questions for Discussion and Review 188
Footnote References and Supplemental
Readings 188
Real Case: Motivated to Get Their Own Way 191
Organizational Behavior Case: Star
Salesperson 193
Organizational Behavior Case: What Do
They Want? 193
Organizational Behavior Case: Tom, Dick,
and Harry 194
7
Motivating Performance through Job
Design and Goal Setting 196
Learning Objectives 196
Job Design 197
Background on Job Design 197
Job Enrichment 199
The Job Characteristics Approach to Task
Design 200
Diagnosing and Measuring Task Scope 201
Practical Guidelines for Redesigning Jobs 203
A Social Information Processing Approach 204
Quality of Work Life and Sociotechnical
Design 205
The Classic Volvo Project 205
The Pioneering General Foods Pet Food
Plant 206
Modern Approaches to QWL: Self
Managed Teams 207
Goal Setting 207
Theoretical Background of Goal Setting 209
Research on the Impact of Goal Setting 210
The Application of Goal Setting to
Organizational System Performance 212
Summary 214
Questions for Discussion and Review 215
Footnote References and Supplemental
Readings 215
Real Case: Making It a Nice Place to Work 219
Organizational Behavior Case: The Rubber
Chicken Award 220
Organizational Behavior Case: Specific
Goals for Human Service 220
8
Learning: Processes, Reward Systems, and
Behavioral Management 222
Learning Objectives 222
The Theoretical Processes of Learning 223
Behavioristic Theories 223
Cognitive Theories 225
Social Learning Theory 226
Principles of Learning: Reinforcement and
Punishment 227
Law of Effect 227
Definition of Reinforcement 228
Positive and Negative Reinforcers 228
The Use of Punishment 229
Organizational Reward Systems 231
Money as a Reward 231
New Pay Techniques 233
Analysis of Monetary Reward Systems 234
Nonfinancial Rewards 235
Behavioral Management, or O.B. Mod. 238
Step 1: Identification of Performance
Behaviors 238
Step 2: Measurement of the Behavior 240
Step 3: Functional Analysis of the Behavior 240
Step 4: Development of an Intervention
Strategy 241
Step 5: Evaluation to Ensure Performance
Improvement 243
Application of Behavioral Management 244
Summary 246
Questions for Discussion and Review 246
Footnote References and Supplemental
Readings 247
Real Case: Rewarding Teamwork in the Plains 250
Organizational Behavior Case: Contrasting
Styles 251
Organizational Behavior Case: Volunteers
Can t Be Punished 251
Organizational Behavior Case: Up the
Piece Rate 252
Organizational Behavior Case: A Tardiness
Problem 252
INTEGRATIVE CONTEMPORARY CASES/
READINGS FOR PART 2 254
1. Creating a Motivated Workforce 254
2. The Company Built upon the Golden
Rule: Lincoln Electric 258
EXPERIENTIAL EXERCISES FOR PART 2 266
Exercise: Self Perception and Development
of the Self Concept 266
Exercise: Motivation Questionnaire 266
Exercise: Job Design Survey 268
Exercise: Role Playing and O.B. Mod. 270
PART THREE
Micro and Macro Dynamics of
Organizational Behavior 273
9
Group Dynamics and Teams 274
Learning Objectives 274
The Nature of Croups 275
The Dynamics of Croup Formation 276
Types of Croups 278
Implications from Research on Group
Dynamics 279
The Dynamics of Informal Groups 282
Norms and Roles in Informal Groups 282
Informal Roles and the Informal
Organization 282
The Dynamics of Formal Work Groups 284
Positive Attributes of Committees 284
Negative Attributes of Committees 285
Groupthink: A Major Problem with
Committees and Groups 286
Teams in the Modern Workplace 288
The Nature of Teams 288
The Effectiveness of Teams 289
How to Make Teams More Effective 290
The Use of Cross Functional Teams 292
Summary 292
Questions for Discussion and Review 293
Footnote References and Supplemental
Readings 293
Real Case: The Grand Experiment at Saturn 295
Organizational Behavior Case: The Schoolboy
Rookie 297
Organizational Behavior Case: The Blue
Ribbon Committee 297
10
Interactive Conflict and Negotiation Skills 298
Learning Objectives 298
Intraindividual Conflict 299
Conflict Due to Frustration 299
Goal Conflict 302
Role Conflict and Ambiguity 305
Interpersonal Conflict 307
Sources of Interpersonal Conflict 307
Analyzing Interpersonal Conflict 308
Strategies for Interpersonal Conflict
Resolution 310
I ntergroup Behavior and Conflict 312
Intergroup Behavior in Organizations 312
The Impact of, and Strategies for, Intergroup
Conflict 314
Organizational Conflict 316
Structural Conflict 316
The Role of Conflict in Today s
Organizations 318
Negotiation Skills 319
Traditional Negotiation Approaches 319
Newly Emerging Negotiation Skills 320
Summary 322
Questions for Discussion and Review 323
Footnote References and Supplemental
Readings 323
Real Case: Do Just the Opposite 325
Organizational Behavior Case: Drinking Up
the Paycheck 325
Organizational Behavior Case: Arresting the
Neighbor s Kid 326
11
Stress: Causes, Effects, and Coping
Strategies 328
Learning Objectives 328
The Meaning of Stress 329
The Definition of Stress and the Relation
to Burnout 329
The Background of Stress 330
The Causes of Stress 331
Extraorganizational Stressors 331
Organizational Stressors 332
Group Stressors 334
Individual Stressors: The Role of Dispositions 334
The Effects of Stress 338
Physical Problems due to Stress 339
Psychological Problems due to Stress 340
Behavioral Problems due to Stress 340
Coping Strategies for Stress 341
Individual Coping Strategies 341
Organizational Coping Strategies 344
Summary 347
Questions for Discussion and Review 348
Footnote References and Supplemental
Readings 348
Real Case: Round the Clock Stress 352
Organizational Behavior Case: Sorry, No
Seats Are Left; Have a Nice Flight 353
Organizational Behavior Case: A Gnawing
Stomachache 353
12
Power and Politics 356
Learning Objectives 356
The Meaning of Power 357
The Distinctions among Power, Authority,
and Influence 358
The Classifications of Power 358
Contingency Approaches to Power 363
The Two Faces of Power 366
A More Macro View of Power 367
Political Implications of Power 368
A Political Perspective of Power in
Organizations 368
Specific Political Strategies for Power
Acquisition 369
A Final Word on Power and Politics 372
Summary 373
Questions for Discussion and Review 373
Footnote References and Supplemental
Readings 374
Real Case: Fighting Back 375
Organizational Behavior Case: Throwing
Away a Golden Opportunity 376
13
Leadership: Background and Processes 378
Learning Objectives 378
What Is Leadership? 379
The Historically Important Studies on
Leadership 380
The Iowa Leadership Studies 380
The Ohio State Leadership Studies 381
The Early Michigan Leadership Studies 382
Traditional Theories of Leadership 383
Trait Theories of Leadership 383
Croup and Exchange Theories of
Leadership 385
Contingency Theory of Leadership 387
Path Goal Leadership Theory 391
Modern Theoretical Frameworks for
Leadership 393
Charismatic Leadership Theories 394
Transformational Leadership Theory 396
A Social Learning Approach 397
Substitutes for Leadership 398
Summary 400
Questions for Discussion and Review 401
Footnote References and Supplemental
Readings 401
Real Case: The Teflon Leader 405
Real Case: It s All a Matter of Charisma 406
Organizational Behavior Case: The Missing
Ingredient 407
Organizational Behavior Case: He Sure
Looked Good 408
14
Leadership Styles, Activities, and Skills 410
Learning Objectives 410
Leadership Styles 411
Style Implications of the Classic Studies
and the Modern Theories 411
Managerial Grid Styles 414
Hersey and Blanchard s Life Cycle, or
Situational, Approach 414
Likert s Four Systems of Management 418
Leadership Styles in Perspective 420
The Roles and Activities of Leadership 421
Leader/Manager Roles 422
The Activities of Successful and
Effective Leaders 423
Leadership Skills 428
What Skills Do Leaders Need? 428
Other Techniques for Leadership
Effectiveness 430
Summary 432
Questions for Discussion and Review 433
Footnote References and Supplemental
Readings 433
Real Case: He s the Best—or Is He? 435
Organizational Behavior Case: The Puppet 436
INTEGRATIVE CONTEMPORARY CASE/
READING FOR PART 3 437
Power Politics and Participatory
Management 437
EXPERIENTIAL EXERCISES FOR PART 3 452
Exercise: Croups and Conflict Resolution 452
Exercise: NASA Moon Survival Task 454
Exercise: TGIF (Thank Cod It s Friday!) 455
Exercise: Power and Politics 458
Exercise: Leadership Questionnaire 459
PART FOUR
A Macro Perspective of Organizational
Behavior 463
15
Communication 464
Learning Objectives 464
Background of the Role of Communication 466
Barnard s Contribution 466
Modern Perspective 466
The Definition of Communication 467
Communication Technology 468
Management Information Systems (MIS) 468
Telecommunications 469
Telecommuting 470
Nonverbal Communication 471
Body Language and Paralanguage 471
Improving Nonverbal Effectiveness 472
Interpersonal Communication 474
The Importance of Feedback to
Interpersonal Communication 474
Other Important Variables in Interpersonal
Communication 475
Downward Communication 476
The Purposes and Methods of Downward
Communication 476
Media Used for Downward
Communication 476
Ways to Improve Downward
Communication 478
Upward Communication 479
Methods of Improving the Effectiveness of
Upward Communication 479
Types of Information for Upward
Communication 481
Interactive Communication in Organizations 482
The Extent and Implications of Interactive
Communication 482
The Purposes and Methods of Interactive
Communication 483
Summary 484
Questions for Discussion and Review 485
Footnote References and Supplemental
Readings 485
Real Case: Technology to the Rescue 487
Organizational Behavior Case: Doing My
Own Thing 487
Organizational Behavior Case: Bad Brakes 488
16
Decision Making 490
Learning Objectives 490
The Nature of Decision Making 491
Behavioral Decision Making 492
Decision Rationality 493
Models of Behavioral Decision Making 494
Participative Decision Making Techniques 501
Application and Research on Participation 502
Traditional Participative Techniques 502
Modern Participative Techniques 503
Participative Techniques in Perspective 504
Creativity and Group Decision Making 504
The Process of Creativity 505
Croup Decision Making 506
The Delphi Technique 508
The Nominal Group Technique 509
Summary 510
Questions for Discussion and Review 510
Footnote References and Supplemental
Readings 511
Real Case: Ryder Is Saying Good bye to Truck
Rentals 513
Organizational Behavior Case: Harry Smart
—Or Is He? 514
17
Organization Theory and Design 516
Learning Objectives 516
Classical Organization Theory and Design 517
The Bureaucratic Model 517
Bureaucratic Dysfunctions 519
The Modern View of Bureaucracies 520
Modifications of Bureaucratic Structuring 522
Centralization and Decentralization 522
Flat and Tall Structures 523
Departmentation 525
The Staff Concept of Organization 527
Modern Organization Theory 528
Historical Roots 528
The Organization as an Open System 529
Information Processing View of
Organizations 531
Contingency, Ecological, and Learning
Organization Theories 532
Modern Organization Designs 534
Project Designs 535
Matrix Designs 537
Horizontal Organization 538
Network Designs 539
The Virtual Organization 541
Summary 542
Questions for Discussion and Review 543
Footnote References and Supplemental
Readings 543
Real Case: Microsoft Is Not Satisfied 545
Organizational Behavior Case: The Grass Is
Greener—Or Is It? 547
Organizational Behavior Case: The Outdated
Structure 547
18
Organizational Culture 548
Learning Objectives 548
The Nature of Organizational Culture 549
Definition and Characteristics 549
Uniformity of Culture 551
Strong and Weak Cultures 552
Types of Cultures 554
Creating and Maintaining a Culture 554
How Organizational Cultures Start 557
Maintaining Cultures through Steps of
Socialization 559
Changing Organizational Culture 562
Summary 565
Questions for Discussion and Review 565
Footnote References and Supplemental
Readings 566
Real Case: Ben Jerry s Cultural Values
Challenged 567
Organizational Behavior Case: Out with the
Old, In with the New 568
Organizational Behavior Case: Keeping
Things the Same 569
INTEGRATIVE CONTEMPORARY CASES/
READINGS FOR PART 4 570
1. The Decline and Rise of IBM 570
2. The Horizontal Corporation 576
EXPERIENTIAL EXERCISES FOR PART 4 585
Exercise: Organizations 585
Exercise: Paper Plane Corporation 586
PART FIVE
Horizons for Organizational Behavior 589
19
International Organizational Behavior 590
Learning Objectives 590
The Impact of Culture on International
Organizational Behavior 592
How Do Cultures Vary? 592
Hofstede s Cultural Dimensions 595
Trompenaars s Cultural Dimensions 598
Communication in an International
Environment 603
Communication Breakdown across Cultures 603
Improving Communication Effectiveness
across Cultures 605
Motivation across Cultures 606
Do Motivation Theories and Approaches
Hold across Cultures? 606
The Meaning of Work across Cultures 607
Motivational Differences across Cultures 608
Managerial Leadership across Cultures 610
Personal Values 611
Managers Backgrounds 611
Interpersonal Skills 612
Transnational^ Competent Managers 613
Summary 614
Questions for Discussion and Review 615
Footnote References and Supplemental
Readings 615
Real Case: Everybody s Everywhere 618
Organizational Behavior Case: I Want Out 619
Organizational Behavior Case: Getting the
Facts 620
20
Organizational Chance and Development 622
Learning Objectives 622
The Changes Facing Organizations 623
Managing Change and Organizational
Development 624
Theoretical Development of OD 625
Traditional OD Techniques 627
Emerging OD Approaches and Techniques 630
The Future of Organizational Behavior 633
Summary 634
Questions for Discussion and Review 635
Footnote References and Supplemental
Readings 635
Real Case: Scenarios for Dealing with Change 637
Organizational Behavior Case: The High
Priced OD Consultant 638
INTEGRATIVE CONTEMPORARY CASES/
READINGS FOR PART 5 639
1. Cultural Constraints in Management
Theories 639
2. Why Do Smart Organizations
Occasionally Do Dumb Things? 651
EXPERIENTIAL EXERCISES FOR PART 5 664
Exercise: Using Gung Ho to Understand
Cultural Differences (or Siskel
Ebert Co International) 664
Exercise: Organization Development at
J.P. Hunt 666
References for Boxes and Real Cases R 1
Name Index 1 1
Subiect Index 1 13
|
| any_adam_object | 1 |
| author | Luthans, Fred |
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| building | Verbundindex |
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| callnumber-label | HD58 |
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| callnumber-search | HD58.7 |
| callnumber-sort | HD 258.7 |
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| ctrlnum | (OCoLC)36915691 (DE-599)BVBBV012083139 |
| dewey-full | 658.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4 |
| dewey-search | 658.4 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| id | DE-604.BV012083139 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:21:24Z |
| institution | BVB |
| isbn | 007039184X 007115471X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008181378 |
| oclc_num | 36915691 |
| open_access_boolean | |
| owner | DE-858 |
| owner_facet | DE-858 |
| physical | XXIII, 667, 5, 20 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | Luthans, Fred Verfasser aut Organizational behavior Fred Luthans 8. ed. Boston u.a. Irwin/McGraw-Hill 1998 XXIII, 667, 5, 20 S. txt rdacontent n rdamedia nc rdacarrier Organizational behavior Organisationssoziologie (DE-588)4043788-7 gnd rswk-swf Organisationsverhalten (DE-588)4285859-8 gnd rswk-swf Arbeitspsychologie (DE-588)4002767-3 gnd rswk-swf Organisationsverhalten (DE-588)4285859-8 s DE-604 Organisationssoziologie (DE-588)4043788-7 s 1\p DE-604 Arbeitspsychologie (DE-588)4002767-3 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008181378&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luthans, Fred Organizational behavior Organizational behavior Organisationssoziologie (DE-588)4043788-7 gnd Organisationsverhalten (DE-588)4285859-8 gnd Arbeitspsychologie (DE-588)4002767-3 gnd |
| subject_GND | (DE-588)4043788-7 (DE-588)4285859-8 (DE-588)4002767-3 |
| title | Organizational behavior |
| title_auth | Organizational behavior |
| title_exact_search | Organizational behavior |
| title_full | Organizational behavior Fred Luthans |
| title_fullStr | Organizational behavior Fred Luthans |
| title_full_unstemmed | Organizational behavior Fred Luthans |
| title_short | Organizational behavior |
| title_sort | organizational behavior |
| topic | Organizational behavior Organisationssoziologie (DE-588)4043788-7 gnd Organisationsverhalten (DE-588)4285859-8 gnd Arbeitspsychologie (DE-588)4002767-3 gnd |
| topic_facet | Organizational behavior Organisationssoziologie Organisationsverhalten Arbeitspsychologie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008181378&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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