The handbook for focus group research:
Gespeichert in:
| Vorheriger Titel: | Greenbaum, Thomas L. The practical handbook and guide to focus group research |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
Sage
1998
|
| Ausgabe: | 2. ed., rev. and expanded |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 262 S. Ill., graph. Darst. |
| ISBN: | 0761912533 0761912525 |
Internformat
MARC
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| 100 | 1 | |a Greenbaum, Thomas L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The handbook for focus group research |c Thomas L. Greenbaum |
| 250 | |a 2. ed., rev. and expanded | ||
| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b Sage |c 1998 | |
| 300 | |a XVI, 262 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Entretiens centrés |2 ram | |
| 650 | 7 | |a Groepsinterviews |2 gtt | |
| 650 | 7 | |a Marketing - Recherche |2 ram | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Focus groups | |
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| 780 | 0 | 0 | |i 1. Auflage |a Greenbaum, Thomas L. |t The practical handbook and guide to focus group research |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008160160&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-008160160 | |
Datensatz im Suchindex
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|---|---|
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| DE-BY-FWS_katkey | 703671 |
| DE-BY-FWS_media_number | 083000520842 |
| _version_ | 1806528799031951360 |
| adam_text |
Contents
Foreword
by Roy Bostock vii
Foreword
by Bruce Kelley ix
Introduction to the Second Edition xi
Acknowledgments xiv
1 Focus Groups: An Overview 1
2 Research Decisions 17
3 Maximizing the Effectiveness of Focus Group Research 33
4 Common Mistakes in Focus Groups 57 -
5 The Moderator 73
6 Focus Groups and the Technology Revolution 88
7 Controlling the Costs of Focus Group Research 103
8 New Moderating Techniques 118
9 Global Focus Groups 147
10 Litigation Focus Groups 154
11 Focus Groups With Physicians 161
12 Focus Group Trends 167
13 Effective Management of Field Services and Recruiting 179
14 Threats to the Focus Group Industry 188
15 A Career as a Moderator 197
16 Building a Business Moderating Focus Groups 208
17 The Role of the Facility 229
Glossary 244
Index 254
About the Author 262 |
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| classification_rvk | MR 2400 QP 611 |
| ctrlnum | (OCoLC)916694882 (DE-599)BVBBV012056696 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 2. ed., rev. and expanded |
| format | Book |
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| id | DE-604.BV012056696 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T08:41:57Z |
| institution | BVB |
| isbn | 0761912533 0761912525 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008160160 |
| oclc_num | 916694882 |
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| owner_facet | DE-634 DE-19 DE-BY-UBM DE-188 DE-862 DE-BY-FWS DE-521 |
| physical | XVI, 262 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Greenbaum, Thomas L. The handbook for focus group research Entretiens centrés ram Groepsinterviews gtt Marketing - Recherche ram Marktonderzoek gtt Focus groups Marketing research Marketingforschung (DE-588)4200055-5 gnd Kleingruppe (DE-588)4164133-4 gnd Marktforschung (DE-588)4037630-8 gnd Gruppeninterview (DE-588)4158453-3 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4164133-4 (DE-588)4037630-8 (DE-588)4158453-3 |
| title | The handbook for focus group research |
| title_auth | The handbook for focus group research |
| title_exact_search | The handbook for focus group research |
| title_full | The handbook for focus group research Thomas L. Greenbaum |
| title_fullStr | The handbook for focus group research Thomas L. Greenbaum |
| title_full_unstemmed | The handbook for focus group research Thomas L. Greenbaum |
| title_old | Greenbaum, Thomas L. The practical handbook and guide to focus group research |
| title_short | The handbook for focus group research |
| title_sort | the handbook for focus group research |
| topic | Entretiens centrés ram Groepsinterviews gtt Marketing - Recherche ram Marktonderzoek gtt Focus groups Marketing research Marketingforschung (DE-588)4200055-5 gnd Kleingruppe (DE-588)4164133-4 gnd Marktforschung (DE-588)4037630-8 gnd Gruppeninterview (DE-588)4158453-3 gnd |
| topic_facet | Entretiens centrés Groepsinterviews Marketing - Recherche Marktonderzoek Focus groups Marketing research Marketingforschung Kleingruppe Marktforschung Gruppeninterview |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008160160&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
Schweinfurt Teilbibliothek Logistik
| Signatur: |
2350 MR 2400 G798(2) |
|---|---|
| Exemplar 1 | nicht ausleihbar Verfügbar |