Introduction to marketing communication: an integrated approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice-Hall
1997
|
| Schriftenreihe: | Prentice Hall learning on the internet partnership
|
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0132690853 |
Internformat
MARC
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| 100 | 1 | |a Burnett, John |d 1944- |e Verfasser |0 (DE-588)170263231 |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing communication |b an integrated approach |c John Burnett ; Sandra Moriarty |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice-Hall |c 1997 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice Hall learning on the internet partnership | |
| 650 | 4 | |a Advertising campaigns | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)170263231 (DE-588)124464866 |
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| author_role | aut aut |
| author_sort | Burnett, John 1944- |
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| building | Verbundindex |
| bvnumber | BV012047365 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)373771401 (DE-599)BVBBV012047365 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV012047365 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:20:44Z |
| institution | BVB |
| isbn | 0132690853 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008154011 |
| oclc_num | 373771401 |
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| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice Hall learning on the internet partnership |
| spelling | Burnett, John 1944- Verfasser (DE-588)170263231 aut Introduction to marketing communication an integrated approach John Burnett ; Sandra Moriarty Upper Saddle River, NJ Prentice-Hall 1997 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice Hall learning on the internet partnership Advertising campaigns Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut |
| spellingShingle | Burnett, John 1944- Moriarty, Sandra E. 1943- Introduction to marketing communication an integrated approach Advertising campaigns Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Introduction to marketing communication an integrated approach |
| title_auth | Introduction to marketing communication an integrated approach |
| title_exact_search | Introduction to marketing communication an integrated approach |
| title_full | Introduction to marketing communication an integrated approach John Burnett ; Sandra Moriarty |
| title_fullStr | Introduction to marketing communication an integrated approach John Burnett ; Sandra Moriarty |
| title_full_unstemmed | Introduction to marketing communication an integrated approach John Burnett ; Sandra Moriarty |
| title_short | Introduction to marketing communication |
| title_sort | introduction to marketing communication an integrated approach |
| title_sub | an integrated approach |
| topic | Advertising campaigns Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising campaigns Communication in marketing Kommunikation Marketing |
| work_keys_str_mv | AT burnettjohn introductiontomarketingcommunicationanintegratedapproach AT moriartysandrae introductiontomarketingcommunicationanintegratedapproach |