Children as consumers: a psychological analysis of the young people's market
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | International series in social psychology
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 216 S. |
| ISBN: | 0415185343 0415185351 |
Internformat
MARC
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| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 1998 | |
| 300 | |a VIII, 216 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a International series in social psychology | |
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| 650 | 4 | |a Enfants consommateurs - Recherche | |
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 4 | |a Kind | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface
vii
1
The Importance of the Children s Market
1
2
Socialization of Child Consumers
9
3
What Do Children Consume?
35
4
Children s Use and Understanding of Money
65
5
Advertising and Children: Attention, Awareness and Understanding
101
6
Advertising and Children: Influences and Effects
137
7
Reaching Child Consumers
155
8
Protecting Child Consumers
173
References
189
Author Index
211
Subject Index
214
|
| any_adam_object | 1 |
| author | Gunter, Barrie Furnham, Adrian 1953- |
| author_GND | (DE-588)124505384 |
| author_facet | Gunter, Barrie Furnham, Adrian 1953- |
| author_role | aut aut |
| author_sort | Gunter, Barrie |
| author_variant | b g bg a f af |
| building | Verbundindex |
| bvnumber | BV012040909 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)38112594 (DE-599)BVBBV012040909 |
| dewey-full | 658.8/34/083 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34/083 |
| dewey-search | 658.8/34/083 |
| dewey-sort | 3658.8 234 283 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012040909 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:20:36Z |
| institution | BVB |
| isbn | 0415185343 0415185351 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008148452 |
| oclc_num | 38112594 |
| open_access_boolean | |
| owner | DE-12 DE-11 DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-12 DE-11 DE-473 DE-BY-UBG DE-188 |
| physical | VIII, 216 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Routledge |
| record_format | marc |
| series2 | International series in social psychology |
| spelling | Gunter, Barrie Verfasser aut Children as consumers a psychological analysis of the young people's market Barrie Gunter and Adrian Furnham 1. publ. London [u.a.] Routledge 1998 VIII, 216 S. txt rdacontent n rdamedia nc rdacarrier International series in social psychology Consumenten gtt Consumentengedrag gtt Enfants consommateurs Enfants consommateurs - Recherche Kinderen gtt Marketing gtt Psychologische aspecten gtt Kind Psychologie Child consumers Child consumers Research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kind (DE-588)4030550-8 s DE-604 DE-188 Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Furnham, Adrian 1953- Verfasser (DE-588)124505384 aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008148452&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gunter, Barrie Furnham, Adrian 1953- Children as consumers a psychological analysis of the young people's market Consumenten gtt Consumentengedrag gtt Enfants consommateurs Enfants consommateurs - Recherche Kinderen gtt Marketing gtt Psychologische aspecten gtt Kind Psychologie Child consumers Child consumers Research Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Kind (DE-588)4030550-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4117714-9 (DE-588)4037589-4 (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4030550-8 |
| title | Children as consumers a psychological analysis of the young people's market |
| title_auth | Children as consumers a psychological analysis of the young people's market |
| title_exact_search | Children as consumers a psychological analysis of the young people's market |
| title_full | Children as consumers a psychological analysis of the young people's market Barrie Gunter and Adrian Furnham |
| title_fullStr | Children as consumers a psychological analysis of the young people's market Barrie Gunter and Adrian Furnham |
| title_full_unstemmed | Children as consumers a psychological analysis of the young people's market Barrie Gunter and Adrian Furnham |
| title_short | Children as consumers |
| title_sort | children as consumers a psychological analysis of the young people s market |
| title_sub | a psychological analysis of the young people's market |
| topic | Consumenten gtt Consumentengedrag gtt Enfants consommateurs Enfants consommateurs - Recherche Kinderen gtt Marketing gtt Psychologische aspecten gtt Kind Psychologie Child consumers Child consumers Research Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Kind (DE-588)4030550-8 gnd |
| topic_facet | Consumenten Consumentengedrag Enfants consommateurs Enfants consommateurs - Recherche Kinderen Marketing Psychologische aspecten Kind Psychologie Child consumers Child consumers Research Verbraucherverhalten Zielgruppe Verbraucher |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008148452&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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