The handbook of brand management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Reading, Mass. u.a.
Addison-Wesley
1997
|
| Ausgabe: | 2. printing |
| Schriftenreihe: | The economist books
International management series |
| Schlagworte: | |
| Beschreibung: | XXII, 259 S. graph. Darst. |
| ISBN: | 0201632799 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Arnold, David |
| author_facet | Arnold, David |
| author_role | aut |
| author_sort | Arnold, David |
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| building | Verbundindex |
| bvnumber | BV012039505 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)633928862 (DE-599)BVBBV012039505 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. printing |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV012039505 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:20:35Z |
| institution | BVB |
| isbn | 0201632799 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008147247 |
| oclc_num | 633928862 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XXII, 259 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | The economist books International management series |
| spelling | Arnold, David Verfasser aut The handbook of brand management David Arnold 2. printing Reading, Mass. u.a. Addison-Wesley 1997 XXII, 259 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The economist books International management series Management (DE-588)4037278-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Produktmanagement (DE-588)4125960-9 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s |
| spellingShingle | Arnold, David The handbook of brand management Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4125960-9 (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4078704-7 |
| title | The handbook of brand management |
| title_auth | The handbook of brand management |
| title_exact_search | The handbook of brand management |
| title_full | The handbook of brand management David Arnold |
| title_fullStr | The handbook of brand management David Arnold |
| title_full_unstemmed | The handbook of brand management David Arnold |
| title_short | The handbook of brand management |
| title_sort | the handbook of brand management |
| topic | Management (DE-588)4037278-9 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Management Produktmanagement Markenartikel Markenpolitik USA |
| work_keys_str_mv | AT arnolddavid thehandbookofbrandmanagement |