Political consultants and negative campaigning: the secrets of the pros
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham [u.a.]
Univ. Press of America
1998
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | III, 175 S. Ill. |
| ISBN: | 0761810080 |
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| adam_text | POLITICAL CONSULTANTS AND NEGATIVE CAMPAIGNING THE SECRETS OFTHE PROS
KERWIN C. SWINT UNIVERSITY PRESS OF AMERICA, INC. LANHAM * NEW YORK *
OXFORD CONTENTS LIST OF TABLES LIST OF FIGURES PREFACE ACKNOWLEDGEMENTS
CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7
CHANTER 8 INTRODUCTION THE NEGATIVE CAMPAIGN SUCCESSFUL ATTACK
STRATEGIES SPIRO AGNEW FOR VICE PRESIDENT?: THE USE OF HUMOR IN NEGATIVE
ADS NEGATIVITY IS IN THE EYE OF THE BEHOLDER WHEN DO CAMPAIGNS GO
NEGATIVE? COMMUNICATING ATTACK MESSAGES PARTV AND GENDER DIFFERENCES 1 7
25 37 49 63 79 97 AMONG CONSULTANTS CHAPTER 9 THERE S NO SUBSTITUTE FOR
EXPERIENCE: 109 HOW CONSULTANTS TRAITS SUCH AS AGE AND EXPERIENCE AFFECT
MEDIA SELECTION CHAPTER 10 TELEPHONES AND PUSH POILS: 121 REACH OUT AND
SMACK SOMEONE CHAPTER 11 CHAPTER 12 APPENDIX BIBLIOGRAPHY INDEX AUTHOR
CASE STUDIES 1. 2. 3. THE BALLAD OF MARGIE LOPP A SENATOR, A COLONEL,
AND A MARSHALL A JERSEY STREET FIGHT TOWARD THE MILLENIUM 129 135 145
151 157 167 173 175
|
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
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| dewey-search | 324.7/3/0973 |
| dewey-sort | 3324.7 13 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| indexdate | 2024-07-09T18:20:29Z |
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| isbn | 0761810080 |
| language | English |
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| spelling | Swint, Kerwin C. Verfasser aut Political consultants and negative campaigning the secrets of the pros Kerwin C. Swint Lanham [u.a.] Univ. Press of America 1998 III, 175 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising, Political United States Negativism Political campaigns United States Political consultants United States Strategie (DE-588)4057952-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Strategie (DE-588)4057952-9 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008143456&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Swint, Kerwin C. Political consultants and negative campaigning the secrets of the pros Advertising, Political United States Negativism Political campaigns United States Political consultants United States Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Political consultants and negative campaigning the secrets of the pros |
| title_auth | Political consultants and negative campaigning the secrets of the pros |
| title_exact_search | Political consultants and negative campaigning the secrets of the pros |
| title_full | Political consultants and negative campaigning the secrets of the pros Kerwin C. Swint |
| title_fullStr | Political consultants and negative campaigning the secrets of the pros Kerwin C. Swint |
| title_full_unstemmed | Political consultants and negative campaigning the secrets of the pros Kerwin C. Swint |
| title_short | Political consultants and negative campaigning |
| title_sort | political consultants and negative campaigning the secrets of the pros |
| title_sub | the secrets of the pros |
| topic | Advertising, Political United States Negativism Political campaigns United States Political consultants United States Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Advertising, Political United States Negativism Political campaigns United States Political consultants United States Strategie Wahlkampf USA |
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