Les marques, capital de l'entreprise: les chemins de la reconquête
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Éd. d'Organisation
1996
|
| Ausgabe: | 2. ed., 3. tirage |
| Schlagworte: | |
| Beschreibung: | 552 S. graph. Darst. |
| ISBN: | 2708118587 |
Internformat
MARC
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| 035 | |a (OCoLC)467982844 | ||
| 035 | |a (DE-599)BVBBV011954000 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a fre | |
| 049 | |a DE-824 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
| 245 | 1 | 0 | |a Les marques, capital de l'entreprise |b les chemins de la reconquête |c Jean-Noël Kapferer |
| 250 | |a 2. ed., 3. tirage | ||
| 264 | 1 | |a Paris |b Éd. d'Organisation |c 1996 | |
| 300 | |a 552 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marques de commerce |2 ram | |
| 650 | 7 | |a Produits de marque |2 ram | |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenname |0 (DE-588)4114513-6 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 1 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008082252 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804126541617037312 |
|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV011954000 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)467982844 (DE-599)BVBBV011954000 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 3. tirage |
| format | Book |
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| id | DE-604.BV011954000 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:19:06Z |
| institution | BVB |
| isbn | 2708118587 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008082252 |
| oclc_num | 467982844 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | 552 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Éd. d'Organisation |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Les marques, capital de l'entreprise les chemins de la reconquête Jean-Noël Kapferer 2. ed., 3. tirage Paris Éd. d'Organisation 1996 552 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marques de commerce ram Produits de marque ram Produktmanagement (DE-588)4125960-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 Markenartikel (DE-588)4037584-5 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Les marques, capital de l'entreprise les chemins de la reconquête Marques de commerce ram Produits de marque ram Produktmanagement (DE-588)4125960-9 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenname (DE-588)4114513-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4065541-6 (DE-588)4144679-3 (DE-588)4114513-6 (DE-588)4037584-5 |
| title | Les marques, capital de l'entreprise les chemins de la reconquête |
| title_auth | Les marques, capital de l'entreprise les chemins de la reconquête |
| title_exact_search | Les marques, capital de l'entreprise les chemins de la reconquête |
| title_full | Les marques, capital de l'entreprise les chemins de la reconquête Jean-Noël Kapferer |
| title_fullStr | Les marques, capital de l'entreprise les chemins de la reconquête Jean-Noël Kapferer |
| title_full_unstemmed | Les marques, capital de l'entreprise les chemins de la reconquête Jean-Noël Kapferer |
| title_short | Les marques, capital de l'entreprise |
| title_sort | les marques capital de l entreprise les chemins de la reconquete |
| title_sub | les chemins de la reconquête |
| topic | Marques de commerce ram Produits de marque ram Produktmanagement (DE-588)4125960-9 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenname (DE-588)4114513-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Marques de commerce Produits de marque Produktmanagement Werbung Markenpolitik Markenname Markenartikel |
| work_keys_str_mv | AT kapfererjeannoel lesmarquescapitaldelentrepriselescheminsdelareconquete |