I'd like the world to buy a coke: the life and leadership of Roberto Goizueta
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 334 S., [4] Bl. Ill. |
| ISBN: | 0471194085 |
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Datensatz im Suchindex
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| adam_text | Contents
Prologue The Song from the Mountaintop xv
Chapter 1 Cuba, Castro, and Coke 1
Chapter 2 Flight to the Top 23
Chapter 3 The Spanish Inquisition 55
Chapter 4 A Break from the Past: Diet Coke and
Columbia Pictures 85
Chapter 5 Give Me Back My Coke! 110
Chapter 6 Changing the Script: The Bottler Spinoff
and Escape from Hollywood 139
Chapter 7 Coca Colonization 169
Chapter 8 Always a Great Shootout 193
Chapter 9 The Big Brand Machine 218
Chapter 10 The Games Roberto Played 246
Chapter 11 It s Coca Cola Heaven 272
Epilogue The Song at Church 300
Notes 305
Index 322
xiii
|
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| spelling | Greising, David Verfasser aut I'd like the world to buy a coke the life and leadership of Roberto Goizueta David Greising New York [u.a.] Wiley 1998 XVIII, 334 S., [4] Bl. Ill. txt rdacontent n rdamedia nc rdacarrier Goizueta, Roberto Goizueta, Roberto <1931-1997> Goizueta, Roberto 1931-1997 (DE-588)120648229 gnd rswk-swf Coca-Cola Company Businessmen - Cuba - Biography Businessmen - United States - Biography Coca-Cola Company gtt Frisdrankenindustrie gtt Chief executive officers United States Biography Soft drink industry United States USA (DE-588)4006804-3 Biografie gnd-content Goizueta, Roberto 1931-1997 (DE-588)120648229 p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008074058&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Greising, David I'd like the world to buy a coke the life and leadership of Roberto Goizueta Goizueta, Roberto Goizueta, Roberto <1931-1997> Goizueta, Roberto 1931-1997 (DE-588)120648229 gnd Coca-Cola Company Businessmen - Cuba - Biography Businessmen - United States - Biography Coca-Cola Company gtt Frisdrankenindustrie gtt Chief executive officers United States Biography Soft drink industry United States |
| subject_GND | (DE-588)120648229 (DE-588)4006804-3 |
| title | I'd like the world to buy a coke the life and leadership of Roberto Goizueta |
| title_auth | I'd like the world to buy a coke the life and leadership of Roberto Goizueta |
| title_exact_search | I'd like the world to buy a coke the life and leadership of Roberto Goizueta |
| title_full | I'd like the world to buy a coke the life and leadership of Roberto Goizueta David Greising |
| title_fullStr | I'd like the world to buy a coke the life and leadership of Roberto Goizueta David Greising |
| title_full_unstemmed | I'd like the world to buy a coke the life and leadership of Roberto Goizueta David Greising |
| title_short | I'd like the world to buy a coke |
| title_sort | i d like the world to buy a coke the life and leadership of roberto goizueta |
| title_sub | the life and leadership of Roberto Goizueta |
| topic | Goizueta, Roberto Goizueta, Roberto <1931-1997> Goizueta, Roberto 1931-1997 (DE-588)120648229 gnd Coca-Cola Company Businessmen - Cuba - Biography Businessmen - United States - Biography Coca-Cola Company gtt Frisdrankenindustrie gtt Chief executive officers United States Biography Soft drink industry United States |
| topic_facet | Goizueta, Roberto Goizueta, Roberto <1931-1997> Goizueta, Roberto 1931-1997 Coca-Cola Company Businessmen - Cuba - Biography Businessmen - United States - Biography Frisdrankenindustrie Chief executive officers United States Biography Soft drink industry United States USA Biografie |
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