Personalities and products: a historical perspective on advertising in America
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Greenwood Press
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Contributions to the study of mass media and communications
53 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 178 S. |
| ISBN: | 0313303649 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV011940502 | ||
| 003 | DE-604 | ||
| 005 | 20121122 | ||
| 007 | t | ||
| 008 | 980513s1998 |||| 00||| engod | ||
| 020 | |a 0313303649 |9 0-313-30364-9 | ||
| 035 | |a (OCoLC)37187541 | ||
| 035 | |a (DE-599)BVBBV011940502 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 |a DE-19 | ||
| 050 | 0 | |a HF5813.U6 | |
| 082 | 0 | |a 659.1/0973 |2 21 | |
| 100 | 1 | |a Applegate, Edd |d 1947- |e Verfasser |0 (DE-588)142679402 |4 aut | |
| 245 | 1 | 0 | |a Personalities and products |b a historical perspective on advertising in America |c Edd Applegate |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Greenwood Press |c 1998 | |
| 300 | |a XII, 178 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Contributions to the study of mass media and communications |v 53 | |
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising |z United States |x History | |
| 650 | 0 | 7 | |a Geschichte |0 (DE-588)4020517-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Geschichte |0 (DE-588)4020517-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 830 | 0 | |a Contributions to the study of mass media and communications |v 53 |w (DE-604)BV000011765 |9 53 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008071277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008071277 | ||
Datensatz im Suchindex
| _version_ | 1804126526975770624 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xi
1. Advertising in Colonial America 1
2. The First Advertising Agents 31
3. How P. T. Barnum Helped Change the Course of
Advertising 55
4. Advertising Patent Medicine: The Rise of Lydia
Pinkham 75
5. John Wanamaker and His Influence on Retail
Advertising 87
6. Albert Lasker and the Lord and Thomas Advertising
Agency 103
7. Procter Gamble and Advertising Cleanliness: The
First 100 Years 117
8. The Springs Cotton Mills Advertising Campaign of
the Late 1940s and Early 1950s 141
Bibliography 157
Index 171
|
| any_adam_object | 1 |
| author | Applegate, Edd 1947- |
| author_GND | (DE-588)142679402 |
| author_facet | Applegate, Edd 1947- |
| author_role | aut |
| author_sort | Applegate, Edd 1947- |
| author_variant | e a ea |
| building | Verbundindex |
| bvnumber | BV011940502 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)37187541 (DE-599)BVBBV011940502 |
| dewey-full | 659.1/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973 |
| dewey-search | 659.1/0973 |
| dewey-sort | 3659.1 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01794nam a2200469 cb4500</leader><controlfield tag="001">BV011940502</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121122 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980513s1998 |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0313303649</subfield><subfield code="9">0-313-30364-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)37187541</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011940502</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5813.U6</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/0973</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Applegate, Edd</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142679402</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Personalities and products</subfield><subfield code="b">a historical perspective on advertising in America</subfield><subfield code="c">Edd Applegate</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Westport, Conn. [u.a.]</subfield><subfield code="b">Greenwood Press</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 178 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Contributions to the study of mass media and communications</subfield><subfield code="v">53</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertenties</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Contributions to the study of mass media and communications</subfield><subfield code="v">53</subfield><subfield code="w">(DE-604)BV000011765</subfield><subfield code="9">53</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008071277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008071277</subfield></datafield></record></collection> |
| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV011940502 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:18:52Z |
| institution | BVB |
| isbn | 0313303649 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008071277 |
| oclc_num | 37187541 |
| open_access_boolean | |
| owner | DE-12 DE-188 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-188 DE-19 DE-BY-UBM |
| physical | XII, 178 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Greenwood Press |
| record_format | marc |
| series | Contributions to the study of mass media and communications |
| series2 | Contributions to the study of mass media and communications |
| spelling | Applegate, Edd 1947- Verfasser (DE-588)142679402 aut Personalities and products a historical perspective on advertising in America Edd Applegate 1. publ. Westport, Conn. [u.a.] Greenwood Press 1998 XII, 178 S. txt rdacontent n rdamedia nc rdacarrier Contributions to the study of mass media and communications 53 Advertenties gtt Reclame gtt Geschichte Advertising United States History Geschichte (DE-588)4020517-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Geschichte (DE-588)4020517-4 s DE-604 Contributions to the study of mass media and communications 53 (DE-604)BV000011765 53 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008071277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Applegate, Edd 1947- Personalities and products a historical perspective on advertising in America Contributions to the study of mass media and communications Advertenties gtt Reclame gtt Geschichte Advertising United States History Geschichte (DE-588)4020517-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Personalities and products a historical perspective on advertising in America |
| title_auth | Personalities and products a historical perspective on advertising in America |
| title_exact_search | Personalities and products a historical perspective on advertising in America |
| title_full | Personalities and products a historical perspective on advertising in America Edd Applegate |
| title_fullStr | Personalities and products a historical perspective on advertising in America Edd Applegate |
| title_full_unstemmed | Personalities and products a historical perspective on advertising in America Edd Applegate |
| title_short | Personalities and products |
| title_sort | personalities and products a historical perspective on advertising in america |
| title_sub | a historical perspective on advertising in America |
| topic | Advertenties gtt Reclame gtt Geschichte Advertising United States History Geschichte (DE-588)4020517-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertenties Reclame Geschichte Advertising United States History Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008071277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000011765 |
| work_keys_str_mv | AT applegateedd personalitiesandproductsahistoricalperspectiveonadvertisinginamerica |