Marketing mistakes and successes:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY u.a.
Wiley
1998
|
Ausgabe: | 7. ed. |
Schlagworte: | |
Beschreibung: | Frühere Aufl. u.d.T.: Marketing mistakes |
Beschreibung: | VIII, 376 graph. Darst. |
ISBN: | 0471159050 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV011933145 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 980511s1998 d||| |||| 00||| eng d | ||
020 | |a 0471159050 |9 0-471-15905-0 | ||
035 | |a (OCoLC)36713240 | ||
035 | |a (DE-599)BVBBV011933145 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-19 | ||
050 | 0 | |a HF5415.1 | |
082 | 0 | |a 658.8/00973 |2 21 | |
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
100 | 1 | |a Hartley, Robert F. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing mistakes and successes |c Robert F. Hartley |
250 | |a 7. ed. | ||
264 | 1 | |a New York, NY u.a. |b Wiley |c 1998 | |
300 | |a VIII, 376 |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Frühere Aufl. u.d.T.: Marketing mistakes | ||
650 | 7 | |a Marketing |2 gtt | |
650 | 4 | |a Marketing |z United States |v Case studies | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
651 | 4 | |a USA | |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-008066245 |
Datensatz im Suchindex
_version_ | 1804126520400150528 |
---|---|
any_adam_object | |
author | Hartley, Robert F. |
author_facet | Hartley, Robert F. |
author_role | aut |
author_sort | Hartley, Robert F. |
author_variant | r f h rf rfh |
building | Verbundindex |
bvnumber | BV011933145 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1 |
callnumber-search | HF5415.1 |
callnumber-sort | HF 45415.1 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 690 |
ctrlnum | (OCoLC)36713240 (DE-599)BVBBV011933145 |
dewey-full | 658.8/00973 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/00973 |
dewey-search | 658.8/00973 |
dewey-sort | 3658.8 3973 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 7. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01195nam a2200397 c 4500</leader><controlfield tag="001">BV011933145</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980511s1998 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471159050</subfield><subfield code="9">0-471-15905-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)36713240</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011933145</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/00973</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hartley, Robert F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing mistakes and successes</subfield><subfield code="c">Robert F. Hartley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY u.a.</subfield><subfield code="b">Wiley</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 376</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Frühere Aufl. u.d.T.: Marketing mistakes</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008066245</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
geographic | USA |
geographic_facet | USA |
id | DE-604.BV011933145 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:18:46Z |
institution | BVB |
isbn | 0471159050 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008066245 |
oclc_num | 36713240 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | VIII, 376 graph. Darst. |
publishDate | 1998 |
publishDateSearch | 1998 |
publishDateSort | 1998 |
publisher | Wiley |
record_format | marc |
spelling | Hartley, Robert F. Verfasser aut Marketing mistakes and successes Robert F. Hartley 7. ed. New York, NY u.a. Wiley 1998 VIII, 376 graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Marketing mistakes Marketing gtt Marketing United States Case studies Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
spellingShingle | Hartley, Robert F. Marketing mistakes and successes Marketing gtt Marketing United States Case studies Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
title | Marketing mistakes and successes |
title_auth | Marketing mistakes and successes |
title_exact_search | Marketing mistakes and successes |
title_full | Marketing mistakes and successes Robert F. Hartley |
title_fullStr | Marketing mistakes and successes Robert F. Hartley |
title_full_unstemmed | Marketing mistakes and successes Robert F. Hartley |
title_short | Marketing mistakes and successes |
title_sort | marketing mistakes and successes |
topic | Marketing gtt Marketing United States Case studies Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Marketing United States Case studies USA Fallstudiensammlung |
work_keys_str_mv | AT hartleyrobertf marketingmistakesandsuccesses |