Telecommunications management: broadcasting, cable and the new technologies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1995
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | McGraw-Hill series in mass communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 431 S. Ill., graph. Darst. |
| ISBN: | 0070566984 |
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| 100 | 1 | |a Sherman, Barry L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Telecommunications management |b broadcasting, cable and the new technologies |
| 250 | |a 2. ed. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | PREFACE XV
PART 1 CORE CONCEPTS 1
1 The Electronic Media Landscape 3
ELECTRONIC MEDIA: A DEFINITION 3
MAPPING THE MEDIA LANDSCAPE 10
SUMMARY 19
2 Theories of Telecommunications Management 21
MANAGEMENT: A DEFINITION 22
APPROACHES TO THE STUDY OF MANAGEMENT 22
WHAT DO MANAGERS DO? COMPONENTS OF
TELECOMMUNICATIONS MANAGEMENT 23
HOW DO MEDIA MANAGERS MANAGE? THEORIES X, Y, AND Z 32
A MODEL OF TELECOMMUNICATIONS MANAGEMENT 36
EXTERNAL CHANGES 38
INTERNAL CHANGES 41
CONTEMPORARY TELECOMMUNICATIONS MANAGEMENT:
MYTH AND REALITY 45
SUMMARY 45
3 Telecommunications Industry Structure 51
THE AMERICAN TELECOMMUNICATIONS INDUSTRY 51
ELEMENTS OF MARKET STRUCTURE 52
ELEMENTS OF MARKET CONDUCT 60
ELEMENTS OF MARKET PERFORMANCE 62
THE MEDIA ARE MATURE: THE PRODUCT LIFE CYCLE CURVE 67
A FINAL WORD 70
SUMMARY 70
ix
PART 2 CORE BUSINESSES 75
4 The Radio Business 77
RADIO: A MATURE MEDIA BUSINESS 78
NONCOMMERCIAL RADIO 82
RADIO RECEIVERS 83
RADIO LISTENING: DAYPARTS AND DEMOGRAPHIC TRENDS 84
RADIO PROGRAMMING FORMATS 85
THE BROADCAST FINANCIAL PICTURE 89
THE FINANCIAL STATUS OF RADIO 92
THE RADIO EMPLOYMENT PICTURE 98
SUMMARY 101
5 The Television Business 103
THE GROWTH OF COMMERCIAL TELEVISION 104
THE GROWTH OF NONCOMMERCIAL TELEVISION 109
TELEVISION RECEIVERS 111
TELEVISION PROGRAMMING 112
VIEWING TRENDS 114
TV REVENUE TRENDS 117
TV EXPENSE TRENDS 123
PROFITS AND PROFIT MARGINS 125
THE TV EMPLOYMENT PICTURE 126
SUMMARY 129
6 The Cable Business 132
GROWTH OF CABLE 132
CABLE PROGRAMMING 139
CABLE REVENUES 141
CABLE EXPENSES 147
PROFITS AND PROFIT MARGINS 151
THE CABLE EMPLOYMENT PICTURE 153
COMPETITION AND COOPERATION IN THE LAST QUARTER
MILE: THE TELEPHONE COMPANIES 155
SUMMARY 158
PART 3 CORE PROCESSES 163
7 Patterns of Telecommunications Ownership 165
RESTRICTIONS ON OWNERSHIP 165
CRITERIA FOR BROADCAST OWNERSHIP 167
SPECIFIC OWNERSHIP REGULATIONS 170
FORMS OF MEDIA OWNERSHIP 174
THE TELECOMMUNICATIONS PYRAMID 176
INTERNATIONAL MEDIA CONGLOMERATES: THREE
PERSPECTIVES 182
CURRENT ISSUES IN MEDIA OWNERSHIP 188
SUMMARY 191
8 Entering the Telecommunications Marketplace 194
ACQUISITION STRATEGIES 195
MEDIA VALUATION 208
RAISING MONEY: CAPITALIZATION AND ACQUISITION
FINANCING 214
FORMAL ACQUISITION: TRANSFER OF CONTROL 219
MARKET ANALYSIS 220
SUMMARY 223
9 Telecommunications Financial Management 228
FINANCIAL OFFICERS IN TELECOMMUNICATIONS FIRMS 229
BASIC FINANCIAL ASPECTS OF TELECOMMUNICATIONS
MANAGEMENT 229
METHODS OF FINANCIAL REPORTING 237
FINANCIAL PLANNING AND PROJECTIONS 243
THE COMPUTER IN MEDIA MANAGEMENT 244
SUMMARY 249
10 Personnel Management and Employee Relations 251
MEDIA PERSONNEL: AN OVERVIEW 252
FUNCTIONS OF PERSONNEL ADMINISTRATION IN
TELECOMMUNICATIONS 253
TABLES OF ORGANIZATION 254
CORE DEPARTMENTS IN TELECOMMUNICATIONS 258
JOB DESCRIPTIONS IN TELECOMMUNICATIONS 259
STAFFING: RECRUITMENT, TRAINING, AND EVALUATION
POLICIES 264
EMPLOYEE COMPENSATION, BENEFITS, AND ASSISTANCE
PROGRAMS IN TELECOMMUNICATIONS 276
INTERNAL COMMUNICATIONS 281
TELECOMMUNICATIONS MANAGEMENT AND LABOR RELATIONS 284
VALUES DRIVEN TELECOMMUNICATIONS MANAGEMENT 292
SUMMARY 295
PART 4 CORE DEPARTMENTS 299
11 Radio Program Management 301
THE FIVE FUNCTIONS OF PROGRAM MANAGEMENT 303
THE PROCESS OF RADIO PROGRAMMING 305
RADIO NETWORKS 307
RECORD COMPANIES AND OTHER MUSIC DISTRIBUTORS 308
THE FORMAT: DEVELOPING THE RADIO SCHEDULE 309
COMPETITION ANALYSIS 312
PROGRAM EVALUATION IN RADIO 318
SUMMARY 320
12 Television Program Management 320
PERSONNEL ADMINISTRATION 321
PROGRAM ACQUISITION 323
TELEVISION SYNDICATION 330
PROGRAM PRODUCTION 335
PROGRAM SCHEDULING 341
PROGRAM STRATEGIES 346
SUMMARY 349
13 Sales and Marketing Management 351
THE PRODUCT: SELLING TIME 351
THE MAJOR PLAYERS: ADVERTISERS, AGENCIES, REPS,
AND STATIONS 353
RATE SETTING 359
SALES AND TRAFFIC 364
THE PROMOTION DEPARTMENT 366
COMMON PROMOTIONAL AND MARKETING ACTIVITIES 370
PROFESSIONAL SALES AND MARKETING ASSOCIATIONS 375
SUMMARY 376
14 Audience Analysis 378
FORMS OF MEDIA RESEARCH 379
SOURCES OF AUDIENCE RESEARCH 381
RESEARCH AND SALES DEVELOPMENT 389
RESEARCH AND PROGRAMMING 391
NEW DIRECTIONS IN AUDIENCE RESEARCH 395
ISSUES FOR MANAGEMENT CONCERNING AUDIENCE
RESEARCH 397
SUMMARY 399
15 The Future of Media Management 405
GLOBALIZATION AND VERTICAL INTEGRATION 406
TECHNOLOGICAL CONVERGENCE 408
ECONOMICS AND MEDIA MANAGEMENT 409
TELECOMMUNICATIONS MANAGEMENT AND SOCIAL CHANGE 411
THE BOTTOM LINE: SUCCESSFUL MANAGEMENT FOR THE NEW
MILLENNIUM 414
SUMMARY 415
INDEX 419
|
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV011932027 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:44Z |
| institution | BVB |
| isbn | 0070566984 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008065312 |
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| physical | XX, 431 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | McGraw-Hill |
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| series2 | McGraw-Hill series in mass communication |
| spelling | Sherman, Barry L. Verfasser aut Telecommunications management broadcasting, cable and the new technologies 2. ed. New York u.a. McGraw-Hill 1995 XX, 431 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in mass communication Broadcasting Management Cable television Management Telecommunication Management Management (DE-588)4037278-9 gnd rswk-swf Rundfunk (DE-588)4050963-1 gnd rswk-swf Kabelfernsehen (DE-588)4029109-1 gnd rswk-swf Telekommunikation (DE-588)4059360-5 gnd rswk-swf Management (DE-588)4037278-9 s Telekommunikation (DE-588)4059360-5 s DE-604 Kabelfernsehen (DE-588)4029109-1 s Rundfunk (DE-588)4050963-1 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008065312&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sherman, Barry L. Telecommunications management broadcasting, cable and the new technologies Broadcasting Management Cable television Management Telecommunication Management Management (DE-588)4037278-9 gnd Rundfunk (DE-588)4050963-1 gnd Kabelfernsehen (DE-588)4029109-1 gnd Telekommunikation (DE-588)4059360-5 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4050963-1 (DE-588)4029109-1 (DE-588)4059360-5 |
| title | Telecommunications management broadcasting, cable and the new technologies |
| title_auth | Telecommunications management broadcasting, cable and the new technologies |
| title_exact_search | Telecommunications management broadcasting, cable and the new technologies |
| title_full | Telecommunications management broadcasting, cable and the new technologies |
| title_fullStr | Telecommunications management broadcasting, cable and the new technologies |
| title_full_unstemmed | Telecommunications management broadcasting, cable and the new technologies |
| title_short | Telecommunications management |
| title_sort | telecommunications management broadcasting cable and the new technologies |
| title_sub | broadcasting, cable and the new technologies |
| topic | Broadcasting Management Cable television Management Telecommunication Management Management (DE-588)4037278-9 gnd Rundfunk (DE-588)4050963-1 gnd Kabelfernsehen (DE-588)4029109-1 gnd Telekommunikation (DE-588)4059360-5 gnd |
| topic_facet | Broadcasting Management Cable television Management Telecommunication Management Management Rundfunk Kabelfernsehen Telekommunikation |
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