Readings in strategy and strategic planning:

The readings [in this management text] describe and illustrate diverse ways to conceptualize and apply strategy. The premise in the selection of the readings was that, given the rich literature on strategy in fields as diverse as military history, public policy, and business, important opportunities...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Format: Buch
Sprache:English
Veröffentlicht: Fort Worth [u.a.] Dryden Press 1998
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:The readings [in this management text] describe and illustrate diverse ways to conceptualize and apply strategy. The premise in the selection of the readings was that, given the rich literature on strategy in fields as diverse as military history, public policy, and business, important opportunities for conceptual cross-fertilization exist.... Part 1 includes excerpts from the well-known strategic classics by Sun Tzu and Clausewitz.... Part 2 introduces representative selections from some of the best-known business strategy authors and scholars.... Part 3 introduces the reader to the implementation of the process of strategic planning and to concepts that help us understand (describe) and frame (influence) the process.... Part 4 builds on the political dimension of strategic planning introduced in some of the readings in Part 3.... Part 5 introduces tools and models widely used in the process strategy formulation.... Part 6 focuses on strategic resources, [and] Part 7 explores international business strategies, impact of globalization, and attempts to speculate about likely future trends and their impact on businesses and individuals. -Pref.
Beschreibung:XVIII, 424 S. graph. Darst.
ISBN:0030179831

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis