Reality in advertising:
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Knopf
1961
|
| Ausgabe: | 3.print. |
| Schlagworte: | |
| Zusammenfassung: | Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. |
| Beschreibung: | X,153 S. |
Internformat
MARC
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| 250 | |a 3.print. | ||
| 264 | 1 | |a New York |b Knopf |c 1961 | |
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| 337 | |b n |2 rdamedia | ||
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| 520 | 3 | |a Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. | |
| 650 | 4 | |a Publicité | |
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Datensatz im Suchindex
| _version_ | 1804126509351305216 |
|---|---|
| any_adam_object | |
| author | Reeves, Rosser |
| author_facet | Reeves, Rosser |
| author_role | aut |
| author_sort | Reeves, Rosser |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV011920737 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)245522 (DE-599)BVBBV011920737 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3.print. |
| format | Book |
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| id | DE-604.BV011920737 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:18:35Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008058319 |
| oclc_num | 245522 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | X,153 S. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | Knopf |
| record_format | marc |
| spelling | Reeves, Rosser Verfasser aut Reality in advertising by Rosser Reeves 3.print. New York Knopf 1961 X,153 S. txt rdacontent n rdamedia nc rdacarrier Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. Publicité Advertising Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Anzeigenwerbung (DE-588)4112549-6 s Werbemittel (DE-588)4133375-5 s |
| spellingShingle | Reeves, Rosser Reality in advertising Publicité Advertising Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4112549-6 (DE-588)4133375-5 (DE-588)4065541-6 |
| title | Reality in advertising |
| title_auth | Reality in advertising |
| title_exact_search | Reality in advertising |
| title_full | Reality in advertising by Rosser Reeves |
| title_fullStr | Reality in advertising by Rosser Reeves |
| title_full_unstemmed | Reality in advertising by Rosser Reeves |
| title_short | Reality in advertising |
| title_sort | reality in advertising |
| topic | Publicité Advertising Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Anzeigenwerbung Werbemittel Werbung |
| work_keys_str_mv | AT reevesrosser realityinadvertising |