The portable MBA in entrepreneurship:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Wiley
1997
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The portable MBA series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 510 S. graph. Darst. |
| ISBN: | 0471577804 |
Internformat
MARC
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| 245 | 1 | 0 | |a The portable MBA in entrepreneurship |c William D. Bygrave |
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Datensatz im Suchindex
| _version_ | 1804126474960109568 |
|---|---|
| adam_text | CONTENTS
Preface to the Second Edition xi
Introduction to the First Edition xiii
Chapter 1 The Entrepreneurial Process 1
Critical Factors for Starting a New Enterprise 2
Evaluating Opportunities for New Businesses 9
Ingredients for a Successful New Business 23
Chapter 2 Opportunity Recognition 27
Tlie Beal World 27
Relation to the Framework of Analysis 34
Screening Opportunities 37
Gathering Information 52
Chapter 3 Entry Strategies 59
Developing a New Product or Service 61
Busing a Franchise 63
Exploiting Partial Momentum from an Existing Product
or Service 65
Finding Sponsorship 66
Acquiring a Going Concern 67
Conclusion 70
Chapter 4 Market Opportunities and Marketing 71
Marketing as a Philosophy 72
Marketing Management: Create a Marketing Plan 76
vi Contents Analyzing the Environmental Situation and the
Market Opportunity 8
Setting Marketing Objectives 91
Formulating a Marketing Strategy 92
Creating an Action Plan to Implement the
Marketing Practices 118
Conclusion 119
Chapter 5 Creating a Successful Business Plan 120
The Business Plan as a Selling Document 121
Eight Reasons for Writing a Business Plan 122
How Long Should the Business Plan Be? 125
What Should the Business Plan Cover? 128
The Executive Summary: Your Guiding Light 131
The Company: What s Your Identity? 131
Marketing Issues: Who Are the Buyers? 133
Product/Service Issues: What Are You Selling? 138
Sales and Promotion: How Do You Sell? 139
Financial Issues: How Are You Doing? 142
Targeting and Writing the Plan 145
Chapter 6 Financial Projections: How to Do Them the
Right Way 148
What Are Financial Projections? 148
Why Financial Projections Are Difficult to Produce 150
Why Financial Projections Are Rarely
Constructed Properly 151
Who Should Produce Your Financial Projections? 153
How to Produce Integrated Financial Projections 154
General Relationships between the Projected
Financial Statements 157
Specific Relationships between the Projected
Financial Statements 158
Your Ultimate Goal: Positive Operating Cash Flows 181
Knowing Your Numbers Cold Means Never Guessing
about Them Unless You Must 182
Chapter 7 Venture Capital 184
When Not to Look for Venture Capital 185
Tapping the Venture Capital Markets 186
Obtaining Financing: Start Early 190
Business Plans Are Critical When Obtaining
Venture Capital 191
Contents vii
Get Professional Advice 192
Finding the Right Investors 193
Be Prepared for the Due Diligence Process 194
The Cost of Venture Capital 195
Emphasize the Nonfinancial Payoffs of Investment in
Your Venture 198
Pricing the Deal: Think Like an Investor 199
Developing a Pricing Model: A Case Study 201
Structuring the Deal—Terms and Conditions 204
Determining the Harvest Strategy 205
Lessons from Losers 208
Conclusion 209
Chapter 8 Debt and Other Forms of Financing 210
Getting Access to Funds—Start with Internal Sources 210
Working Capital—Getting Cash from Receivables
and Inventories 212
Inventory 213
Sources of Short Term Cash—More Payables,
Less Receivables 214
Obtaining Bank Loans through Accounts
Receivable Financing 219
Obtaining Loans against Inventory 222
Obtaining Financing from Customer Prepayments 224
Choosing the Right Mix of Short Term Financing 225
Traditional Bank Lending: Short Term Bank Loans 225
Obtaining Term Loans from Insurance Companies 233
Obtaining Term Loans from Pension Funds 233
Equipment Financing 234
Using Equipment Leasing as a Financing Strategy 235
Obtaining Early Financing from External Sources 238
Innovations and Trends in Business Financing 240
Chapter 9 External Assistance for Startups and
Small Businesses 242
Why You Should Consider External
Assistance Programs 242
External Assistance Available Nationwide to Anyone in
the United States 243
External Assistance for Special Groups, Locations,
and Industries 263
External Assistance Available Primarily to State and
Local Residents 282
viii Contents
Chapter 10 Legal and Tax Issues 285
Legal Issues Involved in Leaving a Position 286
Choosing an Attorney and Accountant 291
Choosing the Legal Form of Your Business 293
Choosing a Name for the Business 304
Potential Tax Pitfalls Related to the Initial Investment
of the Founders 305
Negotiating Stockholder, Member, and
Partnership Agreements 307
Legal and Tax Issues in Hiring Employees 313
Insurance 319
Raising Money 321
Conclusion 326
Chapter 11 Intellectual Property 327
The Basics: What Is Protectable and How Should It
Be Protected? 327
The Internet 343
International Protection for Intellectual Property 344
Licensing and Technology Transfer 346
Software Protection 350
How to Avoid the Preliminary Pitfalls of Protecting
Intellectual Property 353
Conclusion 362
Chapter 12 Franchising 363
What Is Franchising? 363
Historical Background 364
Becoming a Franchisee versus Starting a
Stand Alone Business 365
The Franchise Contract . 366
Noncontractual Considerations of Buying a Franchise 380
How Selling a Franchise Is Regulated 385
Limitations of Franchising 385
Conclusion 387
Chapter 13 Entrepreneurs and the Internet 388
What Is the Internet and Where Did It Come From? 389
Internet Basics: Principal Features 390
Getting Connected: On Line Services versus
Direct Connections 398
Staying in Tune with the Internet Culture 399
How an Existing Business Can Benefit from the Internet 400
Contents ix
Internet Related Opportunities for the Creation of
New Businesses 412
Conclusion 413
Chapter 14 Harvesting 414
The Need for a Harvest Strategy 416
Valuing the Harvest Opportunity 419
The Options for Harvesting 427
What Next? 442
Conclusion 44.3
Chapter 15 Entrepreneurship Economics 444
Entrepreneurship Economics 445
Emerging Theory of Entrepreneurship Economics 453
A Typology of Entrepreneurs: Defining Survival
and Success 456
Dynamic Capitalism Typology: Understanding
Entrepreneurship s Contributions to
Economic Growth 462
Economic Advice for Aspiring Entrepreneurs 471
Conclusion 474
Suggested Reading 474
Glossary 475
Chapter Notes 489
About the Authors 495
Index 501
|
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| id | DE-604.BV011888765 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:02Z |
| institution | BVB |
| isbn | 0471577804 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008032999 |
| oclc_num | 439406391 |
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| owner_facet | DE-N2 DE-473 DE-BY-UBG DE-523 DE-83 DE-634 DE-526 |
| physical | XV, 510 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Wiley |
| record_format | marc |
| series2 | The portable MBA series |
| spelling | The portable MBA in entrepreneurship William D. Bygrave 2. ed. New York, NY [u.a.] Wiley 1997 XV, 510 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The portable MBA series Podjetništvo - Izobraževanje Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s DE-604 Entrepreneurship (DE-588)7588126-3 s 1\p DE-604 Bygrave, William D. 1937- Sonstige (DE-588)122380894 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008032999&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The portable MBA in entrepreneurship Podjetništvo - Izobraževanje Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)7588126-3 |
| title | The portable MBA in entrepreneurship |
| title_auth | The portable MBA in entrepreneurship |
| title_exact_search | The portable MBA in entrepreneurship |
| title_full | The portable MBA in entrepreneurship William D. Bygrave |
| title_fullStr | The portable MBA in entrepreneurship William D. Bygrave |
| title_full_unstemmed | The portable MBA in entrepreneurship William D. Bygrave |
| title_short | The portable MBA in entrepreneurship |
| title_sort | the portable mba in entrepreneurship |
| topic | Podjetništvo - Izobraževanje Unternehmensgründung (DE-588)4078599-3 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Podjetništvo - Izobraževanje Unternehmensgründung Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008032999&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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