What works in fashion advertising: interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Retail Reporting Corp.
1996
|
| Schlagworte: | |
| Beschreibung: | 158 S. überw. Ill. |
| ISBN: | 0934590869 |
Internformat
MARC
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|---|---|
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| bvnumber | BV011852978 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6161 |
| callnumber-raw | HF6161.C44 |
| callnumber-search | HF6161.C44 |
| callnumber-sort | HF 46161 C44 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)37368169 (DE-599)BVBBV011852978 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.104 |
| dewey-search | 659.104 |
| dewey-sort | 3659.104 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV011852978 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:17:27Z |
| institution | BVB |
| isbn | 0934590869 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008005953 |
| oclc_num | 37368169 |
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| physical | 158 S. überw. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Retail Reporting Corp. |
| record_format | marc |
| spelling | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers Peggy Fincher Winters ... New York Retail Reporting Corp. 1996 158 S. überw. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Fashion Fashion merchandising Mode (DE-588)4039792-0 gnd rswk-swf Werbegrafik (DE-588)4079177-4 gnd rswk-swf (DE-588)4145395-5 Bildband gnd-content Werbegrafik (DE-588)4079177-4 s Mode (DE-588)4039792-0 s DE-604 Winters, Peggy Fincher Sonstige oth |
| spellingShingle | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers Advertising Fashion Fashion merchandising Mode (DE-588)4039792-0 gnd Werbegrafik (DE-588)4079177-4 gnd |
| subject_GND | (DE-588)4039792-0 (DE-588)4079177-4 (DE-588)4145395-5 |
| title | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers |
| title_auth | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers |
| title_exact_search | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers |
| title_full | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers Peggy Fincher Winters ... |
| title_fullStr | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers Peggy Fincher Winters ... |
| title_full_unstemmed | What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers Peggy Fincher Winters ... |
| title_short | What works in fashion advertising |
| title_sort | what works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers |
| title_sub | interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers |
| topic | Advertising Fashion Fashion merchandising Mode (DE-588)4039792-0 gnd Werbegrafik (DE-588)4079177-4 gnd |
| topic_facet | Advertising Fashion Fashion merchandising Mode Werbegrafik Bildband |
| work_keys_str_mv | AT winterspeggyfincher whatworksinfashionadvertisinginterpretingthestrategicthinkingbehindtheadvertisingandcommunicationsoffashionproducersandretailers |