What kids buy and why: the psychology of marketing to kids
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 206 S. graph. Darst. |
| ISBN: | 0684834480 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
Introduction 1
Chapter 1: A Winning Formula 5
Chapter 2: Kid Empowerment 17
Chapter 3: The YMS Guide to Successful Product and
Program Development 26
Chapter 4: Birth Through Age 2: The Dependency/Exploratory Stage 43
Chapter 5: Ages 3 Through 7: The Emerging Autonomy Stage 61
Chapter 6: Ages 8 Through 12: The Rule/Role Stage 83
Chapter 7: Ages 13 Through 15: Early Adolescence 106
Chapter 8: Ages 16 Through 19: Late Adolescence 124
Chapter 9: Gender Differences: Barbie® Meets Godzilla® 135
Chapter 10: Kids and Characters 159
Chapter 11: Successful Marketing to Kids 175
Chapter 12: In Conclusion 192
Notes 195
Index 197
|
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| indexdate | 2024-07-09T18:17:21Z |
| institution | BVB |
| isbn | 0684834480 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008002047 |
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| spelling | Acuff, Dan S. Verfasser aut What kids buy and why the psychology of marketing to kids Dan S. Acuff New York [u.a.] Free Press 1997 206 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kind (DE-588)4030550-8 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Kind (DE-588)4030550-8 s Kaufverhalten (DE-588)4073331-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008002047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | What kids buy and why the psychology of marketing to kids |
| title_auth | What kids buy and why the psychology of marketing to kids |
| title_exact_search | What kids buy and why the psychology of marketing to kids |
| title_full | What kids buy and why the psychology of marketing to kids Dan S. Acuff |
| title_fullStr | What kids buy and why the psychology of marketing to kids Dan S. Acuff |
| title_full_unstemmed | What kids buy and why the psychology of marketing to kids Dan S. Acuff |
| title_short | What kids buy and why |
| title_sort | what kids buy and why the psychology of marketing to kids |
| title_sub | the psychology of marketing to kids |
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