Corporate advocacy: rhetoric in the information age
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
1997
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 264 S. graph. Darst. |
| ISBN: | 1567200664 |
Internformat
MARC
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| 245 | 1 | 0 | |a Corporate advocacy |b rhetoric in the information age |c ed. by Judith D. Hoover |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Quorum Books |c 1997 | |
| 300 | |a VI, 264 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Entreprises - Image | |
| 650 | 4 | |a Entreprises - Relations publiques | |
| 650 | 4 | |a Entreprises - Responsabilité sociale | |
| 650 | 7 | |a Informatieverspreiding |2 gtt | |
| 650 | 4 | |a Médias et affaires | |
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| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Industrial publicity | |
| 650 | 4 | |a Mass media and business | |
| 650 | 4 | |a Social responsibility of business | |
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Datensatz im Suchindex
| _version_ | 1804126385818566656 |
|---|---|
| adam_text | Contents
Acknowledgments vii
Introduction 1
1 Corporate Advocacy: A Powerful Persuasive Strategy
Judith D. Hoover 3
Part I: Rhetorical Theory 17
2 The Barbecue on the Mount: The Robber Barons Gospel of
Self Reliance
Kathleen Ann Lawrence 19
3 Tycoons, Lumberjacks, and the Notion of Corporate
Hero in the American Timber Industry
Mark P. Moore 32
4 The Evolution of the Shareholder s Voice in American
Capitalism
fames Gaut Ragsdale 48
5 The Rhetoric of the Money Changers: Corporate America
Responds to the Great Depression
C. Brant Short and Michael R. Tracy 61
6 Straight Talk: Lee Iacocca as Corporate Rhetor
Matthew W. Seeger 73
vi Contents
Part II: Cultural Theory 89
7 Reconstructing Corporate Culture: Corporate Advocacy in
Fred Meyer s Newsletter, The Q municator
Helen Tate 91
8 Expatriate/Repatriate Training: Corporate Advocacy of
Interculturalism
Cecile W. Garmon 105
9 Beyond Argumentative Corporate Advocacy: Natural
Advocacy
Roger D. Vincent 120
Part III: Critical Theory 129
10 Wall Street as Main Street: A Narrative Approach to
Organizational Crisis
Barry Alan Morris 131
11 Consumerism: Advocacy in the Interest of Consumers
Robert L. Heath 148
12 Investigating Commissions as External Advocates: The
National Transportation Safety Board and the Airline
Industry
Sally }. Ray 170
13 Union Advocacy: Power, Organizing, and Change
Tricia Hansen Horn and Gabriel M. Vasquez 187
14 Poetics and Petrochemicals: Organizational Performances
of the Mississippi River
Leigh Anne Howard 204
15 Not Worth the Money I Paid for It : Dialogue, Diversity,
and the Rhetoric of Organizational Advocacy
Mark Lawrence McPhail 220
Part IV: Argumentation Theory 235
16 Argumentation and Corporate Advocacy: A Synthesis
Janice E. Schuetz 237
Conclusion 253
Index 257
About the Editor and Contributors 261
|
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| spelling | Corporate advocacy rhetoric in the information age ed. by Judith D. Hoover 1. publ. Westport, Conn. [u.a.] Quorum Books 1997 VI, 264 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Corporate image gtt Entreprises - Image Entreprises - Relations publiques Entreprises - Responsabilité sociale Informatieverspreiding gtt Médias et affaires Public relations gtt Relations publiques Corporate image Corporations Public relations Industrial publicity Mass media and business Social responsibility of business Unternehmen (DE-588)4061963-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Hoover, Judith D. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007998151&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Corporate advocacy rhetoric in the information age Corporate image gtt Entreprises - Image Entreprises - Relations publiques Entreprises - Responsabilité sociale Informatieverspreiding gtt Médias et affaires Public relations gtt Relations publiques Corporate image Corporations Public relations Industrial publicity Mass media and business Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4043188-5 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Corporate advocacy rhetoric in the information age |
| title_auth | Corporate advocacy rhetoric in the information age |
| title_exact_search | Corporate advocacy rhetoric in the information age |
| title_full | Corporate advocacy rhetoric in the information age ed. by Judith D. Hoover |
| title_fullStr | Corporate advocacy rhetoric in the information age ed. by Judith D. Hoover |
| title_full_unstemmed | Corporate advocacy rhetoric in the information age ed. by Judith D. Hoover |
| title_short | Corporate advocacy |
| title_sort | corporate advocacy rhetoric in the information age |
| title_sub | rhetoric in the information age |
| topic | Corporate image gtt Entreprises - Image Entreprises - Relations publiques Entreprises - Responsabilité sociale Informatieverspreiding gtt Médias et affaires Public relations gtt Relations publiques Corporate image Corporations Public relations Industrial publicity Mass media and business Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Corporate image Entreprises - Image Entreprises - Relations publiques Entreprises - Responsabilité sociale Informatieverspreiding Médias et affaires Public relations Relations publiques Corporations Public relations Industrial publicity Mass media and business Social responsibility of business Unternehmen Öffentlichkeitsarbeit USA Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007998151&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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