Marketing: Strategien, Instrumente und Organisation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
mi, Verl. Moderne Industrie
1998
|
| Schlagworte: | |
| Beschreibung: | 301 S. graph. Darst. |
| ISBN: | 3478399505 |
Internformat
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| 100 | 1 | |a Bodenstein, Gerhard |d 1935- |e Verfasser |0 (DE-588)120542811 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b Strategien, Instrumente und Organisation |c Gerhard Bodenstein ; Achim Spiller |
| 264 | 1 | |a Landsberg/Lech |b mi, Verl. Moderne Industrie |c 1998 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bodenstein, Gerhard 1935- Spiller, Achim 1964- |
| author_GND | (DE-588)120542811 (DE-588)129068888 |
| author_facet | Bodenstein, Gerhard 1935- Spiller, Achim 1964- |
| author_role | aut aut |
| author_sort | Bodenstein, Gerhard 1935- |
| author_variant | g b gb a s as |
| building | Verbundindex |
| bvnumber | BV011834391 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75823332 (DE-599)BVBBV011834391 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV011834391 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:16:30Z |
| institution | BVB |
| isbn | 3478399505 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007992211 |
| oclc_num | 75823332 |
| open_access_boolean | |
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| physical | 301 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | mi, Verl. Moderne Industrie |
| record_format | marc |
| spelling | Bodenstein, Gerhard 1935- Verfasser (DE-588)120542811 aut Marketing Strategien, Instrumente und Organisation Gerhard Bodenstein ; Achim Spiller Landsberg/Lech mi, Verl. Moderne Industrie 1998 301 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Spiller, Achim 1964- Verfasser (DE-588)129068888 aut |
| spellingShingle | Bodenstein, Gerhard 1935- Spiller, Achim 1964- Marketing Strategien, Instrumente und Organisation Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing Strategien, Instrumente und Organisation |
| title_auth | Marketing Strategien, Instrumente und Organisation |
| title_exact_search | Marketing Strategien, Instrumente und Organisation |
| title_full | Marketing Strategien, Instrumente und Organisation Gerhard Bodenstein ; Achim Spiller |
| title_fullStr | Marketing Strategien, Instrumente und Organisation Gerhard Bodenstein ; Achim Spiller |
| title_full_unstemmed | Marketing Strategien, Instrumente und Organisation Gerhard Bodenstein ; Achim Spiller |
| title_short | Marketing |
| title_sort | marketing strategien instrumente und organisation |
| title_sub | Strategien, Instrumente und Organisation |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| work_keys_str_mv | AT bodensteingerhard marketingstrategieninstrumenteundorganisation AT spillerachim marketingstrategieninstrumenteundorganisation |