APA (7th ed.) Citation

Wedel, M., & Kamakura, W. A. (1998). Market segmentation: Conceptual and methodological foundations. Kluwer.

Chicago Style (17th ed.) Citation

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Boston [u.a.]: Kluwer, 1998.

MLA (9th ed.) Citation

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Kluwer, 1998.

Warning: These citations may not always be 100% accurate.