Market segmentation: conceptual and methodological foundations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
1998
|
| Schriftenreihe: | International series in quantitative marketing
7 |
| Schlagworte: | |
| Beschreibung: | XXII, 378 S. Ill., graph. Darst. |
| ISBN: | 0792380711 |
Internformat
MARC
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-739 |a DE-355 |a DE-19 |a DE-521 | ||
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| 100 | 1 | |a Wedel, Michel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b conceptual and methodological foundations |c Michel Wedel ; Wagner A. Kamakura |
| 264 | 1 | |a Boston [u.a.] |b Kluwer |c 1998 | |
| 300 | |a XXII, 378 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a International series in quantitative marketing |v 7 | |
| 650 | 7 | |a Marktsegmentatie |2 gtt | |
| 650 | 7 | |a Modellen |2 gtt | |
| 650 | 7 | |a Segmentation du marché - Méthodes statistiques |2 ram | |
| 650 | 7 | |a Segmentation du marché |2 ram | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Market segmentation -- Statistical methods | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4056995-0 |a Statistik |2 gnd-content | |
| 689 | 0 | 0 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kamakura, Wagner A. |e Verfasser |4 aut | |
| 830 | 0 | |a International series in quantitative marketing |v 7 |w (DE-604)BV004265073 |9 7 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007988120 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Wedel, Michel Kamakura, Wagner A. |
| author_facet | Wedel, Michel Kamakura, Wagner A. |
| author_role | aut aut |
| author_sort | Wedel, Michel |
| author_variant | m w mw w a k wa wak |
| building | Verbundindex |
| bvnumber | BV011829493 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127.W43 1998 |
| callnumber-search | HF5415.127.W43 1998 |
| callnumber-sort | HF 45415.127 W43 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)37712951 (DE-599)BVBBV011829493 |
| dewey-full | 658.8/0221 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 21 658.8/02 |
| dewey-search | 658.8/02 21 658.8/02 |
| dewey-sort | 3658.8 12 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4056995-0 Statistik gnd-content |
| genre_facet | Statistik |
| id | DE-604.BV011829493 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:16:25Z |
| institution | BVB |
| isbn | 0792380711 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007988120 |
| oclc_num | 37712951 |
| open_access_boolean | |
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| physical | XXII, 378 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Kluwer |
| record_format | marc |
| series | International series in quantitative marketing |
| series2 | International series in quantitative marketing |
| spelling | Wedel, Michel Verfasser aut Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura Boston [u.a.] Kluwer 1998 XXII, 378 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 7 Marktsegmentatie gtt Modellen gtt Segmentation du marché - Méthodes statistiques ram Segmentation du marché ram Market segmentation Market segmentation -- Statistical methods Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf 1\p (DE-588)4056995-0 Statistik gnd-content Marktsegmentierung (DE-588)4037644-8 s DE-604 Kamakura, Wagner A. Verfasser aut International series in quantitative marketing 7 (DE-604)BV004265073 7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wedel, Michel Kamakura, Wagner A. Market segmentation conceptual and methodological foundations International series in quantitative marketing Marktsegmentatie gtt Modellen gtt Segmentation du marché - Méthodes statistiques ram Segmentation du marché ram Market segmentation Market segmentation -- Statistical methods Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4056995-0 |
| title | Market segmentation conceptual and methodological foundations |
| title_auth | Market segmentation conceptual and methodological foundations |
| title_exact_search | Market segmentation conceptual and methodological foundations |
| title_full | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_fullStr | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_full_unstemmed | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_short | Market segmentation |
| title_sort | market segmentation conceptual and methodological foundations |
| title_sub | conceptual and methodological foundations |
| topic | Marktsegmentatie gtt Modellen gtt Segmentation du marché - Méthodes statistiques ram Segmentation du marché ram Market segmentation Market segmentation -- Statistical methods Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentatie Modellen Segmentation du marché - Méthodes statistiques Segmentation du marché Market segmentation Market segmentation -- Statistical methods Marktsegmentierung Statistik |
| volume_link | (DE-604)BV004265073 |
| work_keys_str_mv | AT wedelmichel marketsegmentationconceptualandmethodologicalfoundations AT kamakurawagnera marketsegmentationconceptualandmethodologicalfoundations |