Handbook of cross-cultural marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Internat. Business Press
1998
|
| Subjects: | |
| Physical Description: | XVI, 375 S. |
| ISBN: | 078900285X |
Staff View
MARC
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Record in the Search Index
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| author | Herbig, Paul A. |
| author_facet | Herbig, Paul A. |
| author_role | aut |
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| callnumber-search | HF5415.H393 1998 |
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| dewey-search | 658.8/48 21 658.8/48 |
| dewey-sort | 3658.8 248 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV011824615 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:16:20Z |
| institution | BVB |
| isbn | 078900285X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007984206 |
| oclc_num | 36672010 |
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| physical | XVI, 375 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Internat. Business Press |
| record_format | marc |
| spelling | Herbig, Paul A. Verfasser aut Handbook of cross-cultural marketing Paul A. Herbig New York [u.a.] Internat. Business Press 1998 XVI, 375 S. txt rdacontent n rdamedia nc rdacarrier Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Interkulturelles Management (DE-588)4343519-1 s DE-604 |
| spellingShingle | Herbig, Paul A. Handbook of cross-cultural marketing Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4343519-1 |
| title | Handbook of cross-cultural marketing |
| title_auth | Handbook of cross-cultural marketing |
| title_exact_search | Handbook of cross-cultural marketing |
| title_full | Handbook of cross-cultural marketing Paul A. Herbig |
| title_fullStr | Handbook of cross-cultural marketing Paul A. Herbig |
| title_full_unstemmed | Handbook of cross-cultural marketing Paul A. Herbig |
| title_short | Handbook of cross-cultural marketing |
| title_sort | handbook of cross cultural marketing |
| topic | Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Culturele betrekkingen Internationale marketing Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing Interkulturelles Management |
| work_keys_str_mv | AT herbigpaula handbookofcrossculturalmarketing |