Handbook of cross-cultural marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Internat. Business Press
1998
|
| Schlagworte: | |
| Beschreibung: | XVI, 375 S. |
| ISBN: | 078900285X |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
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| 100 | 1 | |a Herbig, Paul A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Handbook of cross-cultural marketing |c Paul A. Herbig |
| 264 | 1 | |a New York [u.a.] |b Internat. Business Press |c 1998 | |
| 300 | |a XVI, 375 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Culturele betrekkingen |2 gtt | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 4 | |a Marketing - Études transculturelles | |
| 650 | 4 | |a Marketing international - Études transculturelles | |
| 650 | 4 | |a Marketing -- Cross-cultural studies | |
| 650 | 4 | |a Export marketing -- Cross-cultural studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Herbig, Paul A. |
| author_facet | Herbig, Paul A. |
| author_role | aut |
| author_sort | Herbig, Paul A. |
| author_variant | p a h pa pah |
| building | Verbundindex |
| bvnumber | BV011824615 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.H393 1998 |
| callnumber-search | HF5415.H393 1998 |
| callnumber-sort | HF 45415 H393 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)36672010 (DE-599)BVBBV011824615 |
| dewey-full | 658.8/4821 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 21 658.8/48 |
| dewey-search | 658.8/48 21 658.8/48 |
| dewey-sort | 3658.8 248 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011824615 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:16:20Z |
| institution | BVB |
| isbn | 078900285X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007984206 |
| oclc_num | 36672010 |
| open_access_boolean | |
| owner | DE-739 DE-521 |
| owner_facet | DE-739 DE-521 |
| physical | XVI, 375 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Internat. Business Press |
| record_format | marc |
| spelling | Herbig, Paul A. Verfasser aut Handbook of cross-cultural marketing Paul A. Herbig New York [u.a.] Internat. Business Press 1998 XVI, 375 S. txt rdacontent n rdamedia nc rdacarrier Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Interkulturelles Management (DE-588)4343519-1 s DE-604 |
| spellingShingle | Herbig, Paul A. Handbook of cross-cultural marketing Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4343519-1 |
| title | Handbook of cross-cultural marketing |
| title_auth | Handbook of cross-cultural marketing |
| title_exact_search | Handbook of cross-cultural marketing |
| title_full | Handbook of cross-cultural marketing Paul A. Herbig |
| title_fullStr | Handbook of cross-cultural marketing Paul A. Herbig |
| title_full_unstemmed | Handbook of cross-cultural marketing Paul A. Herbig |
| title_short | Handbook of cross-cultural marketing |
| title_sort | handbook of cross cultural marketing |
| topic | Culturele betrekkingen gtt Internationale marketing gtt Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Culturele betrekkingen Internationale marketing Marketing - Études transculturelles Marketing international - Études transculturelles Marketing -- Cross-cultural studies Export marketing -- Cross-cultural studies Marketing Interkulturelles Management |
| work_keys_str_mv | AT herbigpaula handbookofcrossculturalmarketing |