Marketing challenges: cases & exercises
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1993
|
| Ausgabe: | 3. ed., intern. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXXIX, 628 S. graph. Darst., Kt. |
| ISBN: | 0071125132 0079115772 0070388024 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing challenges |b cases & exercises |c Christopher H. Lovelock ; Charles B. Weinberg |
| 250 | |a 3. ed., intern. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1993 | |
| 300 | |a XXXIX, 628 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Marketing |v Problems, exercises, etc | |
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| 700 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |e Sonstige |0 (DE-588)133426262 |4 oth | |
| 700 | 1 | |a Weinberg, Charles B. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007964116 | ||
Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., intern. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV011796837 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:54Z |
| institution | BVB |
| isbn | 0071125132 0079115772 0070388024 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007964116 |
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| physical | XXXIX, 628 S. graph. Darst., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Marketing challenges cases & exercises Christopher H. Lovelock ; Charles B. Weinberg 3. ed., intern. ed. New York u.a. McGraw-Hill 1993 XXXIX, 628 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth Weinberg, Charles B. Sonstige oth |
| spellingShingle | Marketing challenges cases & exercises Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing challenges cases & exercises |
| title_auth | Marketing challenges cases & exercises |
| title_exact_search | Marketing challenges cases & exercises |
| title_full | Marketing challenges cases & exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_fullStr | Marketing challenges cases & exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_full_unstemmed | Marketing challenges cases & exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_short | Marketing challenges |
| title_sort | marketing challenges cases exercises |
| title_sub | cases & exercises |
| topic | Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Case studies Marketing Problems, exercises, etc Marketing Fallstudiensammlung |
| work_keys_str_mv | AT lovelockchristopherh marketingchallengescasesexercises AT weinbergcharlesb marketingchallengescasesexercises |