The marketing of services: a total approach to achieving competitive advantage
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
McGraw-Hill
1997
|
| Series: | Marketing for Professionals Series
|
| Subjects: | |
| Physical Description: | XVIII, 254 S. Ill. |
| ISBN: | 0077090845 |
Staff View
MARC
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Record in the Search Index
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| author | Irons, Ken |
| author_facet | Irons, Ken |
| author_role | aut |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 20 |
| dewey-search | 658.8 658.8 20 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:52Z |
| institution | BVB |
| isbn | 0077090845 |
| language | English |
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| physical | XVIII, 254 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Marketing for Professionals Series |
| spelling | Irons, Ken Verfasser aut The marketing of services a total approach to achieving competitive advantage Ken Irons London [u.a.] McGraw-Hill 1997 XVIII, 254 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing for Professionals Series Service industries -- Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Irons, Ken The marketing of services a total approach to achieving competitive advantage Service industries -- Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | The marketing of services a total approach to achieving competitive advantage |
| title_auth | The marketing of services a total approach to achieving competitive advantage |
| title_exact_search | The marketing of services a total approach to achieving competitive advantage |
| title_full | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_fullStr | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_full_unstemmed | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_short | The marketing of services |
| title_sort | the marketing of services a total approach to achieving competitive advantage |
| title_sub | a total approach to achieving competitive advantage |
| topic | Service industries -- Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries -- Marketing Marketing Dienstleistung |
| work_keys_str_mv | AT ironsken themarketingofservicesatotalapproachtoachievingcompetitiveadvantage |