The marketing of services: a total approach to achieving competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1997
|
| Schriftenreihe: | Marketing for Professionals Series
|
| Schlagworte: | |
| Beschreibung: | XVIII, 254 S. Ill. |
| ISBN: | 0077090845 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing of services |b a total approach to achieving competitive advantage |c Ken Irons |
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1997 | |
| 300 | |a XVIII, 254 S. |b Ill. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Irons, Ken |
| author_facet | Irons, Ken |
| author_role | aut |
| author_sort | Irons, Ken |
| author_variant | k i ki |
| building | Verbundindex |
| bvnumber | BV011794891 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5.I763 1997 |
| callnumber-search | HD9980.5.I763 1997 |
| callnumber-sort | HD 49980.5 I763 41997 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QR 560 |
| ctrlnum | (OCoLC)35151252 (DE-599)BVBBV011794891 |
| dewey-full | 658.8 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 20 |
| dewey-search | 658.8 658.8 20 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011794891 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:52Z |
| institution | BVB |
| isbn | 0077090845 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007962549 |
| oclc_num | 35151252 |
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| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVIII, 254 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Marketing for Professionals Series |
| spelling | Irons, Ken Verfasser aut The marketing of services a total approach to achieving competitive advantage Ken Irons London [u.a.] McGraw-Hill 1997 XVIII, 254 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing for Professionals Series Service industries -- Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Irons, Ken The marketing of services a total approach to achieving competitive advantage Service industries -- Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | The marketing of services a total approach to achieving competitive advantage |
| title_auth | The marketing of services a total approach to achieving competitive advantage |
| title_exact_search | The marketing of services a total approach to achieving competitive advantage |
| title_full | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_fullStr | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_full_unstemmed | The marketing of services a total approach to achieving competitive advantage Ken Irons |
| title_short | The marketing of services |
| title_sort | the marketing of services a total approach to achieving competitive advantage |
| title_sub | a total approach to achieving competitive advantage |
| topic | Service industries -- Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries -- Marketing Marketing Dienstleistung |
| work_keys_str_mv | AT ironsken themarketingofservicesatotalapproachtoachievingcompetitiveadvantage |