APA (7th ed.) Citation

Irons, K. (1997). The marketing of services: A total approach to achieving competitive advantage. McGraw-Hill.

Chicago Style (17th ed.) Citation

Irons, Ken. The Marketing of Services: A Total Approach to Achieving Competitive Advantage. London [u.a.]: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Irons, Ken. The Marketing of Services: A Total Approach to Achieving Competitive Advantage. McGraw-Hill, 1997.