Verfügbarkeit: Cases in hospitality marketing and management

Cases in hospitality marketing and management:

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Bibliographische Detailangaben
1. Verfasser:	Lewis, Robert C. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York u.a. Wiley 1997
Ausgabe:	2. ed.
Schlagworte:	Hospitality industry > United States > Management > Case studies Hospitality industry > United States > Marketing > Case studies Gaststättengewerbe Gastgewerbe Marketing Management USA Fallstudiensammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXXIII, 466 S. Ill., graph. Darst., Kt.
ISBN:	0471167320

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MARC


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Datensatz im Suchindex

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adam_text	Contents Preface Introduction: The Case Method xvlt Part I The Concept of Marketing: Missions and Goals Case One: Ritz Carlton Hotel Company (USA) 3 Case Two: Hippopotamus Restaurants (France) 13 Part II The Marketing Environment 43 Case Three: The Sao Paulo Hotel (Brazil) 45 Case Four: Victoria Station Restaurants (USA) 65 Part III Operational Strategies 99 Case Five: Andy s Barbecue Restaurants (USA) 101 Case Six: Carden Park Hotel and Resort (England) Case Seven: The Log Cabin Restaurant (USA) 159 Case Eight: Positioning Holiday Inn Worldwide (USA) 181 Case Nine: Bon Ami Restaurant (USA) 217 Part IV Functional Strategies 275 Case Ten: Sheraton Tara Weekends (USA) 277 vii viii Contents Case Eleven: Royale Suites (USA) 303 Case Twelve: Anfi del Mar, S. A. (Canary Islands) 319 Case Thirteen: Eagle Crest Country Club (USA) 349 Case Fourteen: The Biltmore Inn (Canada) 365 Case Fifteen: Riu Partner Club (Spain) 397 Part V Integrative Case 429 Case Sixteen: Virgin Atlantic Airways (England) 431
any_adam_object	1
author	Lewis, Robert C.
author_facet	Lewis, Robert C.
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callnumber-search	TX911.3.M27
callnumber-sort	TX 3911.3 M27
callnumber-subject	TX - Home Economics
classification_rvk	QQ 946
ctrlnum	(OCoLC)35865378 (DE-599)BVBBV011782926
dewey-full	647.94/068/8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	647 - Management of public households
dewey-raw	647.94/068/8
dewey-search	647.94/068/8
dewey-sort	3647.94 268 18
dewey-tens	640 - Home and family management
discipline	Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften
edition	2. ed.
format	Book
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spelling	Lewis, Robert C. Verfasser aut Cases in hospitality marketing and management Robert C. Lewis 2. ed. New York u.a. Wiley 1997 XXXIII, 466 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Hospitality industry United States Management Case studies Hospitality industry United States Marketing Case studies Gaststättengewerbe (DE-588)4071601-6 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Gaststättengewerbe (DE-588)4071601-6 s Marketing (DE-588)4037589-4 s DE-604 Management (DE-588)4037278-9 s Gastgewerbe (DE-588)4259231-8 s 1\p DE-604 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007953022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lewis, Robert C. Cases in hospitality marketing and management Hospitality industry United States Management Case studies Hospitality industry United States Marketing Case studies Gaststättengewerbe (DE-588)4071601-6 gnd Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4071601-6 (DE-588)4259231-8 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4522595-3
title	Cases in hospitality marketing and management
title_auth	Cases in hospitality marketing and management
title_exact_search	Cases in hospitality marketing and management
title_full	Cases in hospitality marketing and management Robert C. Lewis
title_fullStr	Cases in hospitality marketing and management Robert C. Lewis
title_full_unstemmed	Cases in hospitality marketing and management Robert C. Lewis
title_short	Cases in hospitality marketing and management
title_sort	cases in hospitality marketing and management
topic	Hospitality industry United States Management Case studies Hospitality industry United States Marketing Case studies Gaststättengewerbe (DE-588)4071601-6 gnd Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Hospitality industry United States Management Case studies Hospitality industry United States Marketing Case studies Gaststättengewerbe Gastgewerbe Marketing Management USA Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007953022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT lewisrobertc casesinhospitalitymarketingandmanagement

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