Crossing the chasm: marketing and selling high-tech products to mainstream customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Harper Business
1995
|
| Ausgabe: | 1. paperback ed. |
| Schlagworte: | |
| Beschreibung: | XV, 223 S. graph. Darst. |
| ISBN: | 0887307175 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011782647 | ||
| 003 | DE-604 | ||
| 005 | 20160314 | ||
| 007 | t | ||
| 008 | 980218s1995 d||| |||| 00||| eng d | ||
| 020 | |a 0887307175 |9 0-88730-717-5 | ||
| 035 | |a (OCoLC)34564209 | ||
| 035 | |a (DE-599)BVBBV011782647 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HF5439.T42 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Moore, Geoffrey A. |d 1946- |e Verfasser |0 (DE-588)13788222X |4 aut | |
| 245 | 1 | 0 | |a Crossing the chasm |b marketing and selling high-tech products to mainstream customers |c Geoffrey A. Moore |
| 250 | |a 1. paperback ed. | ||
| 264 | 1 | |a New York |b Harper Business |c 1995 | |
| 300 | |a XV, 223 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Innovations - Marketing | |
| 650 | 4 | |a Technologie de pointe - Marketing | |
| 650 | 4 | |a Technologie de pointe - Vente | |
| 650 | 4 | |a High technology industries | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Selling |x Technology | |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Spitzentechnologie |0 (DE-588)4124236-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Spitzentechnologie |0 (DE-588)4124236-1 |D s |
| 689 | 0 | 1 | |a Technische Innovation |0 (DE-588)4431027-4 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007952789 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804126326408347648 |
|---|---|
| any_adam_object | |
| author | Moore, Geoffrey A. 1946- |
| author_GND | (DE-588)13788222X |
| author_facet | Moore, Geoffrey A. 1946- |
| author_role | aut |
| author_sort | Moore, Geoffrey A. 1946- |
| author_variant | g a m ga gam |
| building | Verbundindex |
| bvnumber | BV011782647 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5439 |
| callnumber-raw | HF5439.T42 |
| callnumber-search | HF5439.T42 |
| callnumber-sort | HF 45439 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)34564209 (DE-599)BVBBV011782647 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. paperback ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01772nam a2200493 c 4500</leader><controlfield tag="001">BV011782647</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160314 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980218s1995 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0887307175</subfield><subfield code="9">0-88730-717-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)34564209</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011782647</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5439.T42</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moore, Geoffrey A.</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13788222X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Crossing the chasm</subfield><subfield code="b">marketing and selling high-tech products to mainstream customers</subfield><subfield code="c">Geoffrey A. Moore</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. paperback ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Harper Business</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 223 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovations - Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technologie de pointe - Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technologie de pointe - Vente</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">High technology industries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Selling</subfield><subfield code="x">Technology</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Spitzentechnologie</subfield><subfield code="0">(DE-588)4124236-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Spitzentechnologie</subfield><subfield code="0">(DE-588)4124236-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007952789</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV011782647 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:41Z |
| institution | BVB |
| isbn | 0887307175 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007952789 |
| oclc_num | 34564209 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XV, 223 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Harper Business |
| record_format | marc |
| spelling | Moore, Geoffrey A. 1946- Verfasser (DE-588)13788222X aut Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore 1. paperback ed. New York Harper Business 1995 XV, 223 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Innovations - Marketing Technologie de pointe - Marketing Technologie de pointe - Vente High technology industries Marketing Selling Technology Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Technische Innovation (DE-588)4431027-4 s Marketing (DE-588)4037589-4 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moore, Geoffrey A. 1946- Crossing the chasm marketing and selling high-tech products to mainstream customers Innovations - Marketing Technologie de pointe - Marketing Technologie de pointe - Vente High technology industries Marketing Selling Technology Innovationsmanagement (DE-588)4161817-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4124236-1 (DE-588)4037589-4 (DE-588)4431027-4 |
| title | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_auth | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_exact_search | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_full | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_fullStr | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_full_unstemmed | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_short | Crossing the chasm |
| title_sort | crossing the chasm marketing and selling high tech products to mainstream customers |
| title_sub | marketing and selling high-tech products to mainstream customers |
| topic | Innovations - Marketing Technologie de pointe - Marketing Technologie de pointe - Vente High technology industries Marketing Selling Technology Innovationsmanagement (DE-588)4161817-8 gnd Spitzentechnologie (DE-588)4124236-1 gnd Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Innovations - Marketing Technologie de pointe - Marketing Technologie de pointe - Vente High technology industries Marketing Selling Technology Innovationsmanagement Spitzentechnologie Technische Innovation |
| work_keys_str_mv | AT mooregeoffreya crossingthechasmmarketingandsellinghightechproductstomainstreamcustomers |