Marketing engineering: computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. [u.a.]
Addison-Wesley
1998
|
| Physical Description: | 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) |
| ISBN: | 0321001958 0321001966 |
Staff View
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV011782248 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 980218s1998 a||| |||| 00||| eng d | ||
| 020 | |a 0321001958 |9 0-321-00195-8 | ||
| 020 | |a 0321001966 |9 0-321-00196-6 | ||
| 035 | |a (OCoLC)634312726 | ||
| 035 | |a (DE-599)BVBBV011782248 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 100 | 1 | |a Lilien, Gary L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing engineering |b computer-assisted marketing analysis and planning |n [2] |p Tutorial to accompany Marketing engineering |c Gary L. Lilien ; Arvind Rangaswamy |
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1998 | |
| 300 | |a 360 S. |b zahlr. Ill. |e 1 CD-ROM ; (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Rangaswamy, Arvind |e Verfasser |4 aut | |
| 773 | 0 | 8 | |w (DE-604)BV011721880 |g 2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007952445 | ||
Record in the Search Index
| _version_ | 1804126325968994304 |
|---|---|
| any_adam_object | |
| author | Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. |
| author_variant | g l l gl gll a r ar |
| building | Verbundindex |
| bvnumber | BV011782248 |
| ctrlnum | (OCoLC)634312726 (DE-599)BVBBV011782248 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00973nam a2200289 cc4500</leader><controlfield tag="001">BV011782248</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980218s1998 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0321001958</subfield><subfield code="9">0-321-00195-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0321001966</subfield><subfield code="9">0-321-00196-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634312726</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011782248</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lilien, Gary L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing engineering</subfield><subfield code="b">computer-assisted marketing analysis and planning</subfield><subfield code="n">[2]</subfield><subfield code="p">Tutorial to accompany Marketing engineering</subfield><subfield code="c">Gary L. Lilien ; Arvind Rangaswamy</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reading, Mass. [u.a.]</subfield><subfield code="b">Addison-Wesley</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">360 S.</subfield><subfield code="b">zahlr. Ill.</subfield><subfield code="e">1 CD-ROM ; (12 cm)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rangaswamy, Arvind</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV011721880</subfield><subfield code="g">2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007952445</subfield></datafield></record></collection> |
| id | DE-604.BV011782248 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:40Z |
| institution | BVB |
| isbn | 0321001958 0321001966 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007952445 |
| oclc_num | 634312726 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. [u.a.] Addison-Wesley 1998 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) txt rdacontent n rdamedia nc rdacarrier Rangaswamy, Arvind Verfasser aut (DE-604)BV011721880 2 |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning tutorial to accompany marketing engineering |
| title_sub | computer-assisted marketing analysis and planning |
| volume_link | (DE-604)BV011721880 |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning2 AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning2 |