Marketing engineering: computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1998
|
| Beschreibung: | 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) |
| ISBN: | 0321001958 0321001966 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. |
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| bvnumber | BV011782248 |
| ctrlnum | (OCoLC)634312726 (DE-599)BVBBV011782248 |
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| id | DE-604.BV011782248 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:40Z |
| institution | BVB |
| isbn | 0321001958 0321001966 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007952445 |
| oclc_num | 634312726 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. [u.a.] Addison-Wesley 1998 360 S. zahlr. Ill. 1 CD-ROM ; (12 cm) txt rdacontent n rdamedia nc rdacarrier Rangaswamy, Arvind Verfasser aut (DE-604)BV011721880 2 |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning [2] Tutorial to accompany Marketing engineering Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning tutorial to accompany marketing engineering |
| title_sub | computer-assisted marketing analysis and planning |
| volume_link | (DE-604)BV011721880 |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning2 AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning2 |