The international business blueprint:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Blackwell
1997
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Business blueprints
Blackwell business |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 245 S. graph. Darst. |
| ISBN: | 063119665X |
Internformat
MARC
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| 100 | 1 | |a Monye, Sylvester O. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The international business blueprint |c Sylvester O. Monye |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Blackwell |c 1997 | |
| 300 | |a XV, 245 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Business blueprints | |
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| 650 | 7 | |a Bedrijfseconomie |2 gtt | |
| 650 | 7 | |a Internationaal bedrijfsleven |2 gtt | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Weltwirtschaft | |
| 650 | 4 | |a International business enterprises | |
| 650 | 4 | |a International economic relations | |
| 650 | 4 | |a International trade | |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804126312691924992 |
|---|---|
| adam_text | Contents
List of figures ix
List of tables x
List of exhibits xi
Preface xiii
Acknowledgements xvi
PART I International business: an overview
1 Introduction to international business 3
Introduction 3
International business defined 4
Why study international business? 5
The internationalization process 7
The multinational enterprise 8
The multinational enterprise in the world economy 9
Emerging developing countries multinationals 15
Summary 17
Discussion questions 17
2 International trade and the nation state 20
Introduction 20
International trade theories 20
State interference in international trade 24
Trade agreements 25
World Trade Organization 28
Summary 30
Discussion questions 30
!
vi Contents
3 The international business environment 32
Introduction 32
The economic environment 32
The political environment 34
Socio cultural environment 37
The impact of the socio cultural environment on
international business 40
Technological environment 42
The legal environment 44
Summary 46
Discussion questions 46
4 International market entry strategies 48
Introduction 48
Exporting 48
Franchising 58
Management contract 60
Contract manufacturing/international subcontracting 61
Strategic alliance 63
Joint ventures 66
Wholly owned subsidiary operation 69
Turnkey contract 71
Fade out agreements 72
Cross border acquisitions 73
Summary 77
Discussion questions 77
PART II Functional areas of international business
5 International marketing 83
Introduction 83
Multinational versus global marketing 88
International marketing research 91
Sources of information for international marketing 98
International market segmentation 98
Criteria for segmenting international markets 99
International product policy and planning 100
Portfolio approach in international product planning 102
Product positioning 104
Contents vii
International branding 105
Brand counterfeiting 106
Packaging 108
International pricing 108
International distribution 113
International promotion 116
Summary 119
Discussion questions 119
6 International finance 122
Introduction 122
The international monetary system 122
The international financial system 128
Payment for international business 132
Management of international finance 139
Summary 140
Discussion questions 141
7 International production 143
Introduction 143
International production theory 143
The new production environment 151
Site selection and plant design 154
Locating R D facilities 156
Summary 159
Discussion questions *
8 International human resource management I62
Nature of international human resource management 162
Organizational structure of the MNE I63
Management staff: parent country versus host country
nationals |°°
Compensation
National versus corporate culture }
Women as international managers j
International labour issues __
Summary
viii Contents
PART III Managing international business
9 Global strategic management 179
Introduction 179
Global strategy planning process 180
The generic strategy model 182
Strategic orientation of the MNE 183
Global strategic alternatives 185
Summary 190
Discussion questions 192
10 Corporate responsibility 193
Introduction 193
Corporate governance 194
The environment 197
Sustainable development 201
Health and safety issues in international business 201
Ethics in international business 202
Summary 206
Discussion questions 206
11 Implementing and controlling international business strategy 208
Introduction 208
Implementing global strategy 208
Organizational configuration 210
The location of authority 210
Methods for communicating decisions 212
Managing cultural diversity 213
Managing change 214
Evaluation and control 216
Summary 219
Discussion questions 220
12 The future of multinational business 222
Introduction 222
MNE and host country relationships 222
The future of multinational business 226
Summary 228
Discussion questions 229
Bibliography 231
Index 239
List of figures
1.1 The nature of international business: MNEs and trade 6
1.2 Schema for analysing the role of MNEs in the global economy 10
3.1 The socio cultural environment and marketing implications 40
5.1 The international marketing task 85
8.1 A simple functional structure 164
8.2 A divisionalized structure 164
8.3 A multinational structure 165
9.1 BCG market selection matrix 182
9.2 Strategic alternatives in an international industry 184
9.3 Spectrum of international competitive strategy 190
10.1 Interactions in corporate governance 195
List of tables
1.1 Stock of FDI, by country and region, 1987 92 (US ) 11
1.2 Worldwide FDI and selected economic indicators (1991) and
growth rates for 1981 5,1986 90 and 1991 (US
and percentages) 12
1.3 Number of parent transnational corporations and foreign
affiliates, by area and country (1990 3) 13
5.1 Screening potential export territories 94
5.2 Factors to consider for global product strategy 103
5.3 Matrix of international pricing strategies 112
8.1 Home/local structural implications of strategy 167
8.2 Employment of parent country, third country or host
country nationals: determinants of optimum strategy 171
9.1 Difference between domestic and international planning 180
9.2 International orientation of the firm under different EPRG
profiles 186
9.3 EPRG profiles in different functional areas 187
10.1 Organizational implications of environmentalism 199
List of exhibits
1.1 Hyundai plans £2.4 billion plants in Scotland 16
2.1 Japan to tackle unfair taxes on Scotch 27
2.2 Tariff cutting deal lifts hopes for Uruguay Round 29
3.1 China orders Microsoft to stop selling Windows 95 36
3.2 McDonald s battles for survival in Israel 38
3.3 Elements of consumer behaviour analysis in a cross
cultural setting 41
3.4 Shower of complaints 43
4.1 The twelve most common mistakes of potential exporters 52
4.2 Examples of international strategic alliances 64
4.3 AMIC, Daewoo establish white goods joint venture 67
4.4 Asia s brand barons go shopping 74
4.5 Examples of cross border acquisitions 77
5.1 Japan: the ultimate market 86
5.2 Types of counterfeiting 10
5.3 Mercedes Benz slaughters a sacred cow HO
6.1 Weak yen boosts Sony profits *31
7.1 Foreign firms blocked from Indian market 150
8.1 Tools of the team 168
9.1 No laughing matter as FedEx goes global 191
10.1 Shell searches its soul during troubled times 203
11.1 Rogue trader s boss fights to clear his name 212
12.1 The decline and fall of the G 7 227
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:27Z |
| institution | BVB |
| isbn | 063119665X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007942685 |
| oclc_num | 36074400 |
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| physical | XV, 245 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Blackwell |
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| series2 | Business blueprints Blackwell business |
| spelling | Monye, Sylvester O. Verfasser aut The international business blueprint Sylvester O. Monye 1. publ. Oxford [u.a.] Blackwell 1997 XV, 245 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business blueprints Blackwell business Bedrijfseconomie gtt Internationaal bedrijfsleven gtt Multinationales Unternehmen Weltwirtschaft International business enterprises International economic relations International trade Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Welthandel (DE-588)4065365-1 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Welthandel (DE-588)4065365-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007942685&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Monye, Sylvester O. The international business blueprint Bedrijfseconomie gtt Internationaal bedrijfsleven gtt Multinationales Unternehmen Weltwirtschaft International business enterprises International economic relations International trade Multinationales Unternehmen (DE-588)4075092-9 gnd Welthandel (DE-588)4065365-1 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4065365-1 |
| title | The international business blueprint |
| title_auth | The international business blueprint |
| title_exact_search | The international business blueprint |
| title_full | The international business blueprint Sylvester O. Monye |
| title_fullStr | The international business blueprint Sylvester O. Monye |
| title_full_unstemmed | The international business blueprint Sylvester O. Monye |
| title_short | The international business blueprint |
| title_sort | the international business blueprint |
| topic | Bedrijfseconomie gtt Internationaal bedrijfsleven gtt Multinationales Unternehmen Weltwirtschaft International business enterprises International economic relations International trade Multinationales Unternehmen (DE-588)4075092-9 gnd Welthandel (DE-588)4065365-1 gnd |
| topic_facet | Bedrijfseconomie Internationaal bedrijfsleven Multinationales Unternehmen Weltwirtschaft International business enterprises International economic relations International trade Welthandel |
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