Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Minneapolis [u.a.]
West Publ. Co.
1996
|
| Ausgabe: | 5. ed., annot. instructor's ed. |
| Schlagworte: | |
| Beschreibung: | XXXVIII, 784 S. Ill., graph. Darst., Kt. 1 Beil. |
| ISBN: | 0314062149 0314071709 |
Internformat
MARC
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| 100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c William G. Zikmund ; Michael D'Amico |
| 250 | |a 5. ed., annot. instructor's ed. | ||
| 264 | 1 | |a Minneapolis [u.a.] |b West Publ. Co. |c 1996 | |
| 300 | |a XXXVIII, 784 S. |b Ill., graph. Darst., Kt. |e 1 Beil. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007926249 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804126289932582912 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. D'Amico, Michael |
| author_facet | Zikmund, William G. D'Amico, Michael |
| author_role | aut aut |
| author_sort | Zikmund, William G. |
| author_variant | w g z wg wgz m d md |
| building | Verbundindex |
| bvnumber | BV011747452 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)614016782 (DE-599)BVBBV011747452 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., annot. instructor's ed. |
| format | Book |
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| id | DE-604.BV011747452 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:06Z |
| institution | BVB |
| isbn | 0314062149 0314071709 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007926249 |
| oclc_num | 614016782 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | XXXVIII, 784 S. Ill., graph. Darst., Kt. 1 Beil. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | West Publ. Co. |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Marketing William G. Zikmund ; Michael D'Amico 5. ed., annot. instructor's ed. Minneapolis [u.a.] West Publ. Co. 1996 XXXVIII, 784 S. Ill., graph. Darst., Kt. 1 Beil. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. D'Amico, Michael Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing William G. Zikmund ; Michael D'Amico |
| title_fullStr | Marketing William G. Zikmund ; Michael D'Amico |
| title_full_unstemmed | Marketing William G. Zikmund ; Michael D'Amico |
| title_short | Marketing |
| title_sort | marketing |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Verbraucherverhalten Marketing Marktforschung |
| work_keys_str_mv | AT zikmundwilliamg marketing AT damicomichael marketing |