High visibility: the making and marketing of professionals into celebrities
Gespeichert in:
| Späterer Titel: | High visibility |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
NTC Business Books
1997
|
| Schlagworte: | |
| Beschreibung: | XIII, 346 S. Ill. |
| ISBN: | 0844234486 |
Internformat
MARC
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| 245 | 1 | 0 | |a High visibility |b the making and marketing of professionals into celebrities |c Irving Rein ; Philip Rein ; Martin Stoller |
| 264 | 1 | |a Chicago, Ill. |b NTC Business Books |c 1997 | |
| 300 | |a XIII, 346 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Celebrities | |
| 650 | 4 | |a Fame | |
| 650 | 4 | |a Publicity | |
| 650 | 0 | 7 | |a Imagepolitik |0 (DE-588)4343856-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Stoller, Martin R. |e Verfasser |4 aut | |
| 785 | 0 | 0 | |i 3. Aufl. u.d.T. |t High visibility |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Rein, Irving J. Kotler, Philip 1931- Stoller, Martin R. |
| author_GND | (DE-588)121409600 |
| author_facet | Rein, Irving J. Kotler, Philip 1931- Stoller, Martin R. |
| author_role | aut aut aut |
| author_sort | Rein, Irving J. |
| author_variant | i j r ij ijr p k pk m r s mr mrs |
| building | Verbundindex |
| bvnumber | BV011738698 |
| callnumber-first | H - Social Science |
| callnumber-label | HM263 |
| callnumber-raw | HM263.R366 1997 |
| callnumber-search | HM263.R366 1997 |
| callnumber-sort | HM 3263 R366 41997 |
| callnumber-subject | HM - Sociology |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)474704241 (DE-599)BVBBV011738698 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011738698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:56Z |
| institution | BVB |
| isbn | 0844234486 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007918836 |
| oclc_num | 474704241 |
| open_access_boolean | |
| owner | DE-739 DE-1049 DE-634 DE-188 |
| owner_facet | DE-739 DE-1049 DE-634 DE-188 |
| physical | XIII, 346 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Rein, Irving J. Verfasser aut High visibility the making and marketing of professionals into celebrities Irving Rein ; Philip Rein ; Martin Stoller Chicago, Ill. NTC Business Books 1997 XIII, 346 S. Ill. txt rdacontent n rdamedia nc rdacarrier Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd rswk-swf Werbeagentur (DE-588)4065521-0 gnd rswk-swf Führungskraft (DE-588)4071497-4 gnd rswk-swf Führungskraft (DE-588)4071497-4 s Imagepolitik (DE-588)4343856-8 s Werbeagentur (DE-588)4065521-0 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Stoller, Martin R. Verfasser aut 3. Aufl. u.d.T. High visibility |
| spellingShingle | Rein, Irving J. Kotler, Philip 1931- Stoller, Martin R. High visibility the making and marketing of professionals into celebrities Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd Werbeagentur (DE-588)4065521-0 gnd Führungskraft (DE-588)4071497-4 gnd |
| subject_GND | (DE-588)4343856-8 (DE-588)4065521-0 (DE-588)4071497-4 |
| title | High visibility the making and marketing of professionals into celebrities |
| title_auth | High visibility the making and marketing of professionals into celebrities |
| title_exact_search | High visibility the making and marketing of professionals into celebrities |
| title_full | High visibility the making and marketing of professionals into celebrities Irving Rein ; Philip Rein ; Martin Stoller |
| title_fullStr | High visibility the making and marketing of professionals into celebrities Irving Rein ; Philip Rein ; Martin Stoller |
| title_full_unstemmed | High visibility the making and marketing of professionals into celebrities Irving Rein ; Philip Rein ; Martin Stoller |
| title_new | High visibility |
| title_short | High visibility |
| title_sort | high visibility the making and marketing of professionals into celebrities |
| title_sub | the making and marketing of professionals into celebrities |
| topic | Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd Werbeagentur (DE-588)4065521-0 gnd Führungskraft (DE-588)4071497-4 gnd |
| topic_facet | Celebrities Fame Publicity Imagepolitik Werbeagentur Führungskraft |
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